Kerry grain & oil is committed to building "golden dragon fish" as the first product of Chinese edible oil

Introduction: today's closing price of corn in Dalian is 1210, 2003 The introduction of new national standards for edible oil and QS system for edible oil production market marks the deepening of China's industry regulation and rectification work after China's accession to the WTO, which will lay a good foundation for the healthy development of China's edible oil market Anm consumption market statistics show that: the per capita annual consumption of edible oil in developed countries in Europe and the United States is 30-40 kg, that in Hong Kong SAR and Singapore is 20-25 kg, and that in mainland China this year is expected to be about 13 kg The market potential of edible oil is huge At the same time, due to the long-standing tradition of eating habits, especially in rural and inland urban markets, the consumption of bulk edible oil is still relatively common Small package edible oil only accounts for about 15% of the overall consumption market, which is far from 60% to 70% in developed countries Anm reporter learned in the interview that: China's leading edible oil enterprise, Kerry grain and oil (China) Co., Ltd., which actively promotes small package edible oil and advocates healthy use of oil, plans to build an aircraft carrier level oil chemical city in Gaodong Industrial Park, Pudong, Shanghai After the completion of the project in 2004, it will provide favorable hardware facilities for the sustainable development of Kerry grain and oil, further promote the construction of China's oil industry, and will be conducive to the formation of small package edible oil market For this reason, the reporter interviewed Mr Fu Zhitang, general manager of Kerry grain and oil business development (Shenzhen) Co., Ltd "Kerry grain and oil (China) Co., Ltd is established by Kerry Group in Hong Kong, and it is an enterprise that manages grain and oil trade and industrial investment in mainland China," anm Fu Zhitang told reporters Although it is very difficult to open up the oil market in the early stage of entering the Chinese market, it does not undermine our determination to develop the Chinese oil industry " So far, it has invested and established 12 grain and oil production, market planning, management and trading companies in large and medium-sized cities across the country to promote the development and growth of China's oil industry wholeheartedly In 1988, Kerry grain and oil invested and established the first company in China, Nanhai oil industry (Chiwan) Co., Ltd., which is also the first grain and oil production enterprise in China to produce refined oil and small package edible oil on a large scale It mainly produces and operates various animal and plant oils and their packaging containers, and at the same time, it carries out oil sub packaging and bonded storage business After more than ten years of entrepreneurship and development, Nanhai oil has invested more than 400 million yuan There are four refining plants for edible oil, two packaging plants, one special oil production plant for margarine and shortening, one hydrogenation plant, with a total capacity of 80000 tons of oil storage tanks, 600000 tons of refined oil, 200000 tons of special oil, 3 million iron barrels and 45 million PET / PVC bottles Production capacity Production and operation of oil products: refined oil, shortening, margarine Its various vegetable oil brands are well known, and "golden dragon fish" brand small package edible oil has become "the first brand of Chinese edible oil" with irrefutable strength In view of the different dietary habits and demands between the north and the south of China, anm has developed eight varieties and 140 specifications of small package edible oil represented by "golden dragon fish", ten series and more than 50 varieties of special oil represented by "Golden Oriole", and large package edible oil represented by "sea emperor" There are not only traditional soybean salad oil, rapeseed salad oil, blended oil, peanut oil and sesame oil, but also healthy edible oil such as corn oil and sunflower oil, which almost includes all edible oil products, fully meeting the different living needs of modern Chinese people At the same time, Kerry grain and oil business development (Shenzhen) Co., Ltd has been widely recognized by the market for its overall operation and unified marketing to reduce production and market operation costs and return consumers with high quality and low price In line with the grand ambition of serving China's grain and oil industry and the investment concept of benefiting Chinese consumers, Kerry's grain and oil industry has accumulated a lot and quickly covered the national market in less than 10 years It has built the largest grain and oil production, processing and sales system in China, namely, Nanhai oil industry (Chiwan) Co., Ltd., Fangchenggang Xinhai Oil Industry Co., Ltd., Shanghai Kerry Grain and oil industry Co., Ltd., Sichuan Jiali grain and oil industry Co., Ltd., Xi'an Jiali grain and Oil Co., Ltd., Qingdao Jiali Vegetable Oil Co., Ltd., Yingkou Bohai Oil Industry Co., Ltd and Xiamen Zhonglu Vegetable Oil Co., Ltd Its leading products cover all provinces, cities and autonomous regions except Taiwan, and it has set up liaison agencies and first-class distributors in many cities and regions, forming a huge sales and service network, which is unique in the same industry in China Anm Fu Zhitang introduced to us: "we have an efficient and professional distribution and distribution team, and our products can reach the end market quickly and effectively." This is also one of the advantages of the success of Kerry grain and oil It always grasps the market pulse ahead of time, pays attention to innovation, develops a variety of marketable products to carry out a higher level of business development Kerry grain oil has 16 small package edible oil brands in China, including "golden dragon fish", "Yuanbao", "Hu Jihua", "carp", "Qiaochu", "Citigroup", "Handmark" and "xiangmanyuan" In the past more than 10 years, Jiali grain and oil has not only occupied half of China 's grain and oil market, but also increased at an annual rate of 40% Its annual sales volume has increased from 3000 tons in the early stage to 1 million tons, with an accumulated sales volume of 2 million 750 thousand tons, nearly 1 billion bottles and sales volume of 30 billion yuan Its annual sales volume ranks first in China' s small packaging edible oil, and its market share exceeds the sum of the second to ten Leading the development trend of the whole small package edible oil industry in China with absolute advantages According to the survey data of anm national authority, "golden dragon fish" has been maintaining the first brand position in the edible oil industry with absolute advantages Among the top ten brands of edible oil in China, the brands of Kerry occupy five positions and still have an increasing trend Because of the scale effect of group linkage in brand management and market strategy, as well as the steady development of traditional products and bold development of new categories in the R & D and production process, Kerry grain and oil can achieve such remarkable achievements in the same industry As the initiator and pioneer of pet5kg small package edible oil and China small package edible oil, Jinlongyu has actively changed the consumption habits of Chinese people, paid attention to the health of Chinese people, and advocated healthy cooking methods It has made arduous efforts to gradually deepen the consumption concept of "eating small package oil and discarding bulk oil", with the total investment of nearly 400 million yuan! Anm talked about the strengthening and consolidation of brand core and brand core, Fu Zhitang said: "healthy life golden dragon fish, which is the brand core of golden dragon fish, is also the goal of Kerry grain and oil All along, we have been vigorously promoting a healthy concept of edible oil, advocating safe, hygienic, healthy and convenient small package edible oil, and vigorously developing high-end edible oil with healthy effect We have also launched the second generation blended oil of golden dragon fish, which is fully in line with the scientific proportion of fatty acids and the concept of health and has become the recommended product of China Nutrition Association " Corn oil is a very popular edible oil, which plays an important role in daily life It can provide more energy, and it is easy to digest It can provide essential fatty acids and vitamin E for human body It plays an important role in regulating cholesterol content and lowering blood pressure Research shows that at least 97% of corn oil can be digested and absorbed Corn oil is rich in linoleic acid, which is an essential fatty acid that cannot be synthesized by human body The National Research Council, the food and Agriculture Organization and the World Health Organization recommend supplementing essential fatty acids to increase energy by 2-4%, and pregnant and lactating women should add 3% more calories On the basis of traditional corn oil, Kerry grain oil developed and produced "golden dragon fish corn germ oil caring for cardiovascular health" In modern society, people are more and more aware of healthy diet In order to be healthy, people want to eat green edible oil with low content of saturated fatty acids The content of saturated fatty acids in sunflower oil is very low, it contains up to 68% linoleic acid, which is very beneficial to human health Nowadays, sunflower seed oil has become the health priority of consumers and chefs in various countries, and the global consumption ranks the third in all vegetable oils It is not only good for health, but also has high smoke point, soft flavor and clear brightness, which makes it the best choice for baking, frying and salad seasoning It is also widely used in margarine Because of its special quality and significant health benefits, more and more food processing enterprises have gradually realized consumers' preference for it For this reason, Kerry cereals and oils launched "Jinlongyu sunflower seed oil containing 68% linoleic acid and paying attention to the health of blood fat" At the same time, aiming at the special hobbies of some people, it also launched "camellia oil with oriental flavor" "Golden dragon fish" every series of products, all reflect their meticulous care In recent years, quite a few enterprises in anm's domestic market are playing the banner of "healthy edible oil" In this regard, Fu Zhitang believes that "the standard of healthy edible oil should be nutrition balance Eating is not necessarily good nutrition, not necessarily good health Why is material life getting better and better, while people suffering from hypertension and hyperlipidemia are getting more and more? The main reason is the imbalance of nutrition intake Therefore, we believe that health should be balanced in nutrition " Technology determines healthy and green products is the consumption fashion of this century, but only through high-end science and technology, advanced production equipment and strict quality management, can we produce edible oil that is really conducive to the health of consumers Jiali grain and Oil Co., Ltd has introduced many sets of oil refining, hydrogenation, packaging, special oil production and other full-automatic production lines from abroad, with international leading processing technology Advanced production equipment and technology ensure the quality of oil and improve the production capacity Kerry edible oil healthy national life every day In June 1994, South China Sea oil under Kerry grain and oil successfully obtained the international and domestic double certification of DNV in Norway and CCIB in China, becoming the first enterprise in China Grain and oil food industry to obtain ISO9002 certification for quality standard management and assurance system In 1997, it passed ISO9002 certificate renewal audit, and in April 2002, it passed ISO9001:2000 quality management system double certification, which was audited by DNV and CQC In October 2002, experts from Shenzhen Municipal Bureau of quality and technical supervision conducted on-site inspection on the food production license of Nanhai oil and fat, and AQSIQ, Provincial Bureau of quality supervision and Municipal Bureau of quality supervision participated in the whole on-site inspection process as observers After strict examination, it is confirmed that it is fully equipped with advanced production conditions, can ensure food quality and safety, and is allowed to produce relevant products within the scope of the license, thus becoming the first enterprise in Shenzhen that has passed the application and examination of the food production license All products of "golden dragon fish" are produced in full compliance with ISO9000 international quality management and assurance system In 21 key links, such as raw material purchase, intermediate product control, personnel training and final product, the product quality shall be controlled and guaranteed in an all-round way with fixed positions and responsibilities With the customer as the center, the company pursues first-class talents, technology, management and service, and constantly provides high-quality safety grease products that meet the requirements of customers, so as to ensure 100% qualified products and 100% satisfied customer service All over the country