Jinniu group promotes industrial construction, highlights three recruitment heroes, and grasps market share

OA_show('918'); Recently, Jiangxi Jinniu group, which has the largest breeding stock and dairy production base in Jiangxi Province, has shown three ways to strengthen the construction of high-tech industrialization: one is to cultivate and promote excellent breeding pigs by applying modern animal molecular breeding technology; the other is to rapidly expand the promotion of improved breed dairy cattle and breeding by applying embryo engineering technology; and the third is to produce specific immune milk by applying immune biotechnology Jinniu group, through the combination of production, learning and research, makes use of the existing foundation and gives full play to its own advantages to transform scientific research technology into productivity and radiate to the whole industry, so as to drive the scientific and technological progress of the whole industry, realize the technical level of breeding stock industry and dairy industry catch up with or reach the international advanced level, and enhance the international competitiveness of the industry after China's accession to the WTO Jinniu group is a comprehensive group focusing on the cultivation and promotion of lean meat pigs, Holstein cows and dairy food processing It has several production lines with an annual output of tens of thousands of tons of milk powder and liquid milk of international advanced level; Jiangxi pig breeding center with an annual output of 15000 pigs; feed factory with an annual output of 60000 tons of compound feed, etc The industrial chain of feed breeding stock milk dairy products and food processing has been established, and a series of large-scale production has been formed The group company actively plays a leading role, adopts the organizational form of "enterprise + base + peasant household", vigorously develops specialized households The company provides all-round services including base, loan, technology, processing, sales and so on, which drives many peasant households to become rich At present, the company has more than 500 specialized businesses, more than 3000 employees, more than 10000 cows, with an output value of 300 million The hero Dairy Co., Ltd., initiated and established by Jinniu group, mainly produces hero brand milk powder, which is one of the most popular products for consumers in Jiangxi Province But with the impact of various brands of milk powder, "hero Dairy" also felt strong market pressure In order to let the company's products meet the domestic market and enter the international market, Fu Xiaoshan, the company's head, told reporters recently that "hero Dairy" has made four adjustments: ① production orientation adjustment From milk powder production to liquid milk production, expand the production input of fresh milk; ② price adjustment Adjust the product price to fit all levels of consumers; ③ adjust the packaging Promote "Tetra Pak" and "plastic bottle", and constantly beautify and improve the packaging; ④ technical adjustment Using high technology biotechnology, we have developed a new type of health care dairy products to enhance human immunity, prevent and treat diseases, and produce nutritional milk for students with anemia and myopia in primary and secondary schools, so as to gain more market share and gradually be recognized by consumers at home and abroad! China feed industry information network 3az (author:)