Jinan University participates in research: Differences in gender mindsets should give women an advantage in entrepreneurial success

A study led by a researcher at Kennesaw State University suggests that differences in the way the sexes think may give women an advantage
in entrepreneurship.

A research team led by Burton Corden, assistant professor of management at the School of Business and academic director of the Kennesaw State University Robin and Doug Shore Center for Entrepreneurship and Innovation, surveyed 990 entrepreneurs in three countries how they make business decisions
.
The researchers found that women who participated in the survey were more flexible and resourceful in making decisions, and therefore more likely to succeed
.

"We've found that women more often use effective logic to take the resources you have and use them creatively to be successful," Corden said
.
"This is different from causal logic and more flexible
.
In causal logic, you start with a goal and then make a plan to achieve it
.
”

The researchers' findings are published in the paper "Are Women Entrepreneurs More Effective at Applying Effective Logic?" The paper recently won Corden and his co-authors the Best Empirical Paper Award from the American Small Business and Entrepreneurship Association
.

"Women tend to get much less investment than men," Corden said
.
"While there are many reasons why this can happen, our research shows that investors should focus less on the gender aspect of founders and more on how they make their decisions
.
"

The paper found that the link between business success and effective thinking was less pronounced
in countries with high levels of gender inequality.
In these countries, women's views are often devalued
.
In countries with greater gender equality, women are better able to take advantage of and demonstrate the benefits of
implementation.

Corden conducted the study with researchers from Saint Louis University, the University of Birmingham in the UK, Jinan University in China and the
University of Otago in New Zealand.
They surveyed entrepreneurs from Ghana, Vietnam and Bangladesh
.
This is the second time Corden has won the Best Empirical Paper Award and the first time he has received it as the first author of a study
.

"It's great that your work is recognized in this way," he said
.
"We have a great international research team, and it really reflects all their efforts
.
"

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper