Jin Weidong in the article "the way of enterprise scale management and capital expansion"

Introduction: Hefeng animal husbandry jinweidong: the road of scale management and capital expansion Good afternoon, everyone I'm very glad to have the opportunity to come to the holy palace and talk about the road of scale management and capital expansion with the enterprisers who are thriving I'm not familiar with the topic of scale management and capital expansion In the recent period, China's feed industry has been surging It seems that we are going to experience another storm That is to say, we want the group to acquire Liuhe and become the largest shareholder of Liuhe company We may also experience the most exciting new era in this industry Today, there are more than 10000 feed producers in China, and we become the second feed producer In addition to the new hope to acquire Liuhe, there is a famous company in Beijing that is purchasing for a Dutch receiving company It is possible to announce the purchase plan on May 1 I think some people here know that because it has not been announced yet, it is inconvenient for me to disclose Not long ago, it may have been a aborted acquisition, that is, the fast-growing largest company in Henan Province was acquired by a company in Southeast Asia, and this acquisition is also an enterprise subject acquisition, with 51% of the acquired shares I would like to share with you the new hope acquisition six and the information I have learned, which may not be completely correct
This time, new hope will acquire 6% and 45% of the shares, 36% of which will be acquired, 4.5% of which will be acquired by Huang He and 4.5% of them respectively The amount of acquisition is about 250 million According to the proportion of acquisition and the amount of acquisition, new hope and Liuhe will evaluate the total value of current or former Liuhe group as 570 million, which should be much lower than that of our peers Many people began to comment on the appraisal of Liuhe group What's the reason? Liuhe, a powerful feed enterprise with millions of tons of sales volume, has acquired its main control right in such a short period of time I've repeatedly used the acquisition here, but in Liuhe, I want to say that it's actually an acquisition from a fair point of view When we think about this industry, more than 10 years ago, there was a scene in which the whole county of China's feed industry collapsed and collapsed, represented by Zhengda However, there is a different phenomenon between that scene and today, that is, that scene is a phenomenon after the fall, that scene is a good opponent with strong capital power and a threat of annexation Without a certain scale, it is obvious that there is a certain crisis In the end, the power of capital prevails Taking advantage of the current rapid development of China, I value the Chinese market, and the RMB is in a state of obviously unreasonable low price If I am a foreign boss at this time, I will certainly buy the Chinese enterprise with good quality and low price, and I will buy a part of the Chinese market, good organizational culture, and strong competitiveness
In addition to our feed industry, the current global trend is that the number of enterprises is decreasing day by day, the scale of enterprises is gradually expanding, and there are big food, small food, and even big snacks, leveraged buyout Recently, Lenovo bought IBM Today, miling gave us a proposition, which I think is only a discussion I know I am very It's hard to make it as logical as an expert, but I still believe that I have a lot to say Today, there are some entrepreneurs in China's feed industry They are real entrepreneurs One of the most basic characteristics of entrepreneurs is that they have the ability to create Their character is to dare to take risks, which is the entrepreneur Those who are not willing to take risks are not qualified to be entrepreneurs, nor are those who are not creative
One of the basic characteristics of entrepreneurs is that they believe that they are masters of their own destiny These entrepreneurs are also mortal Most of them can't succeed Because if an entrepreneur doesn't have the right strategy and strong leadership ability, he will show his natural disguise If he has the leadership ability, he will not be able to manage clearly Thinking is a dream, so today's entrepreneurs must be Trinity, the spirit of entrepreneurs, the ability of leaders, and the refinement of managers If we do these three things, I don't think we need to deify some of Bill Gates abroad I don't think they are better than us China is growing up Many people say that China has become a world factory But if the word "world factory" is added to this world factory, it means that we have good products to contribute to the world, and the processing factory means that we sell simple labor to contribute to the world So first of all, we need to expand our scale, and we still have many aspects to learn in business Without scale operation, without good operation, there will be no basis for capital operation, so all capital operation is based on scale operation There are four ways to achieve scale growth: first, to maintain existing products or services and serve the existing market 2 Develop new products and services 3 Develop new markets Fourth, diversification First of all, this way is to centralize operation, merge some of our own businesses, merge some of our own management organizations, reduce costs, improve profits, and sell some of our secondary businesses at the same time, strengthen our main businesses I don't need to give any examples at this point, you are all clear There is also a point of intensive development To increase the market density in the original market and to expand the market is to develop a new market At this time, the key of strategy is to establish the loyalty relationship between customers and enterprises To build a good brand, the advantage of this strategy is to improve performance and reduce costs Second, develop new markets Let our products supply more people and more customers In this process, the company has become a national company, from a domestic company to an international company Many small companies in Europe have done a very good job in this regard Because their country is very small, they have to internationalize at the beginning, and then they have traveled across the sea to the Middle East Now some multinational companies are the first from Europe and the United States, from which this kind of transnational operation comes The pirate culture of the century and the colonial culture are the forerunners of today's corporate culture
Today's entrepreneurs have become the dream of many people In fact, human beings have been carrying out competitions In the past, human beings conquered by force competitions Later, human beings carried out sports competitions Later, human beings carried out scientific competitions, Nobel prizes, and moral competitions Many people were praised for being honest and upright Today's society is the most direct and superficial competition I feel that there are two aspects: 1 Power, 2 Wealth In the competition of wealth, compared with the will power and wisdom of people So in this kind of competition, we expand our market share We have changed from one company to many companies, and regional companies to multinational companies In fact, colonial culture is a new form of expression and a new promotion of pirate culture in the past Today, China is such a big country and China is becoming a powerful country We also need a new generation of entrepreneurs who can truly match the national strength of this country In this new market, many people are willing to sacrifice their profits, first of all, market, many people are willing to put their past profits into the new market, or even do not earn money for several years But it can only be realized when you can finally monopolize it Few people can monopolize it in such a large market In the future, China will always be an era of a few people fighting for supremacy Therefore, there is no profit now, and some of the present situation of putting the cart before the horse will become wishful thinking after several years When we get all the profits we expect, we find that the rules of the industry are dead for us We hope that the low profits will lead to the low-speed development of the industry Our industry is only equipped with low-quality talents, which will become the industry's slowest technological upgrading and the industry's road to mediocrity The tragedy of 20 years ago was repeated Some successful foreign companies also use this strategy They really regard it as a strategy For example, many foreign companies bought back the joint-venture shares of that year Therefore, to be a business, we should strive for division and excellence At your most creative age, we should do a good job in the business For a long time, there must be his take-off stage 50 years is the limit The history of all countries in the world is long and short No country has a history of more than 50 years Because the people who change history and create history are mostly people under 50 years old, so they come from behind, but the people behind can surpass the people in front, but one person is in his 30s and 40s, and the direction is not determined, So we have to fight for division Fourth, diversification This is the trap of enterprise development We also see many enterprises constantly diversify In the debate of diversification or specialization, everyone in such scale operation is pursuing scale, even at the expense of their own interests, not the guarantee of their own growth, so many enterprises have suffered black death So not growing is also death, growing is also death Nowadays, there are two extreme phenomena in the society One is that the scale of enterprises is getting larger and larger The other is that small enterprises can still grow healthily under large-scale enterprises There is also today's enterprise survival, especially in China's feed industry It is not that large enterprises are easier to survive than small ones, but that advanced enterprises are easier to survive than backward ones A backward enterprise has far less life force than an advanced enterprise, and there is still a gap in size The gap of 10 years can be chased in 5 years, because the society is progressing, and today's speed is faster than yesterday's The expansion of scale makes his fixed cost share lower, so scale is everything Today, there are a lot of favorable evidences to make us believe that small scale and reasonable scale are the best There is an economist who believed in scale in the past, and called small is always good He said that from the Perspective of enterprise management, scale is the mission of management According to one theory, moderate scale is the best way to manage Business scale is the best The bigger the business scale is, the better When it reaches a certain level, your various costs will increase The second theory is product differentiation and market differentiation, which requires different suppliers to segment the market The third theory is the theory of the coordinated growth of enterprises and environment The expansion of enterprises is a disaster for the local area For example: raising pigs As a result of the network and the development of modern communication tools, small enterprises and large enterprises enjoy everything As long as small enterprises have computers and large enterprises, I had a classmate call me the other day Where is my headquarters? When I say it's time, I still need the headquarters Wherever I go, I can receive emails at any time Wherever I go, it's the headquarters I take a plane The plane is the headquarters I take a train I take a fire