Jin enlin: pharmaceutical e-commerce has become a new channel that industry, commerce and retail have to pay attention to

On December 28, under the guidance of China Pharmaceutical Materials Association, the "2019 China Pharmaceutical new wisdom forum" jointly sponsored by Sina pharmaceutical and China Pharmaceutical Materials Association think tank for food and drug industry was held in Beijing The theme of this conference is "gather wisdom and generate wisdom in a big wave" Industry experts and enterprise representatives gather to find out the variables and future of China's pharmaceutical industry and talk about the next golden decade of industrial development! At the meeting, general manager and head of strategy and investment of JD health and medicine department delivered a keynote speech of "the fourth terminal, not only retail" The growth rate of pharmaceutical e-commerce is very fast, which has become a new channel that industry, commerce and retail have to pay attention to In the future, medical e-commerce will combine services and goods more closely, and integrate online and offline The following is the actual record of Jin enlin's speech (partially deleted): Good afternoon My topic is called terminal 4 As a result of practice, with the help of Internet hospital, medical e-commerce does not belong to the first, the second and the third, so it is simply called the fourth terminal Online is not just a retail function, it can be done for marketing and re purchase, so we do much more than the so-called retail We hope that today's sharing will bring us practical experience and views in Internet plus medical health Jingdong health is a round a financing that was separated from Jingdong group in May this year It just completed the delivery in October, and started brand advertising in the middle of this year At present, we have four major businesses: First of all, Jingdong pharmacy is a retail sector At present, there are OTC, prescription drugs, independent devices and so on Three party business includes many large pharmacies and medical e-commerce stores At present, we should be one of the largest retail pharmacy platforms in China Internet medical service is mainly based on Jingdong Internet hospital, which combines consumer medical service, registration, vaccine appointment, etc These medical services that can be traded online or offline are all integrated into the internet medical sector Drug highlights is our B2B wholesale platform for small and medium-sized chain monomer pharmacies and private clinics It is also one of the largest wholesale platforms in China, covering about 22 provinces and more than 100 cities, connecting more than 120000 small and medium-sized chain monomer and private clinics The health city solution is mainly aimed at the government and medical institutions, providing medical information solutions based on AI, artificial intelligence, big data and cloud The important goal is to serve the health China 2030 with the government and medical institutions In 2018, the growth rate of pharmaceutical e-commerce is 66 billion, which is 50.2%, slightly lower than the previous year, but far more than eight times the average growth rate of the industry Medical e-commerce has been born for seven or eight years Three years ago, it was still an 8.4% share By 2018, it was 17.2%, so the growth rate is very fast Medical e-commerce has become a new channel that industry, commerce and retail have to pay attention to The following is the share of pharmaceutical e-commerce divided by the ratio of more than 1700 billion yuan in the whole industry, only about 3.9% At present, we still have a lot of space from the United States, which is also a point that pharmaceutical e-commerce people should be very excited about In the past two or three years, the policy has brought great uncertainty to our whole pharmaceutical industry On the one hand, the policy is eliminating the old, on the other hand, the policy is making new The medical insurance bureau adopts one-off evaluation, and it is believed that all industrial enterprises will feel great pressure In the past, the traditional marketing model seems to encounter some difficulties, which may not be able to go on However, from the revision of the drug administration law to the Internet hospital management method, and then the introduction of the relevant policies of the Internet on health care and medical insurance payment by the medical insurance agency in September this year, we can see that the policy is supporting innovation, and also gives a lot of support to the Internet plus medical treatment We believe that the next Internet plus medical health will make the proportion of the whole industry bigger and bigger, and hope that industrial enterprises can no longer ignore the Internet plus medical health JD health is a new terminal retail based on the combination of Internet hospital and online medical closed-loop When users purchase drugs in JD health, they will receive several kinds of information: first, the drug instructions, especially the instructions for proprietary Chinese medicine and prescription drugs, are hard to see and understand Through the arrangement of our own pharmacist team, the instructions that were only for doctors in the past have been translated into vernacular, and patients can see clearly 2、 The system will send the user a medication reminder and provide a reporting channel for adverse reactions 3、 Remind the time of drug use If a drug is used three times a day, we will send three reminders via wechat and SMS at 8:00, 12:00 and 6:00 to avoid forgetting to take the drug 4、 Margin reminder: Patients with chronic diseases who have bought a course of medicine will be informed three or four days in advance to submit the re purchase, and the patients will not forget or break the medicine themselves, which are all compliance practices In addition to selling medicine, we combine with internet hospitals to introduce doctors Because the patient's pursuit of health is not medicine or medicine, but hope to be able to recover health, also hope to get professional guidance from doctors The intervention of professional doctors in the sales process is called professional service medicine retail, that is, the platform can see doctors and buy drugs, and patients can make very wise decisions We have also introduced professional services for healthy people At present, ophthalmologists and nutritionists are introduced into contact lenses and healthcare products In addition, we can do rehabilitation and follow-up visits, which are great benefits for Internet hospitals Patients can constantly communicate with a doctor, and doctors can also actively manage patients, which can make chronic disease management become a reality Pharmaceutical e-commerce is not just to move to online pharmacies According to last year's cooperation, OTC will put 10% of its budget in Jingdong pharmacy, because we have 3.3 billion active users Both brand advertising and effect advertising will be very direct The content of live broadcast and video broadcast is to improve the impact of the brand among consumers, so that patients and users can improve their understanding of the disease, and patients can be treated.