Jiangxi Paint Market: "Going to the Countryside" to Compete for the New Blue Ocean in Towns

It can be seen from the difficulty of coatings going to the countryside that although the time for township development is ripe, it still needs to be rationally promoted and developed steadily.
First of all, manufacturers and general agents should consider it as a marketing strategy.
For example, Mr.
Huang, the general agent of Meitus Ganzhou, has opened 18 brand stores in 18 county areas of Ganzhou City.
It gathered its distributors to conduct marketing, construction, and service training at fixed points, and achieved a good comprehensive service for distributors.
Therefore, for county-level cities, one cannot blindly count one by one.
Instead, the market expansion work should be carried out in an orderly manner in accordance with the plan.

In addition, dealers should know that the product positioning of the county and township market is always product and price-oriented, so the cost-effective products will be very popular in the county and township market.
Therefore, when doing store decoration, it should be more grounded, less experience, and more display space.
Manufacturers can also distribute some slow-moving or obsolete products in the market in a cheap storage manner, which can not only solve the inventory problem of county-level dealers, but also meet consumers' demand for low prices.

At the same time, it is necessary to slowly guide dealers to turn related side businesses into their main business, and then sell related products through the so-called main business.
For example, furniture sellers can provide old furniture renovation and recycling, water pipes can provide regular or irregular maintenance and replacement of water pipes, and paint sellers can provide design solutions, which can all become sales opportunities to provide new products.
As long as the pain points of consumers exist, this approach can also become a new source of profit.

The most important thing is to do a good job in the selection and cultivation of township distributors, and give more support to distributors who have ideas and ideas, and become model customers.
Especially for those distributors who have big store resources, not only should they guide them to do their own products, but also help them to do a good job in the improvement of the store's business.
For small and medium-sized dealers, it is necessary to strengthen visits, in the form of new product order fairs, increase the inventory of township dealers at one time, and there will naturally be motivation if there is pressure.
Attention should also be paid to guiding dealers to take the initiative to go out for business while increasing the use of local network resources, and not to stay in the store all day as a "businessman".
In addition, it is also necessary to invest some local advertising resources in accordance with local conditions, because only in this way can we achieve both product sales and brand image in the county-level market.

At present, in the Jiangxi market, the channel flattening work for paint brands such as Carpoli, Dipont, Digital Color, Dabao, Meitus, Bardez, etc.
has already been carried out, but some companies have already taken the lead.
And some companies are just getting started.
However, no matter what stage it is at now, as long as the correct marketing strategy is made and then implemented without compromise, it is believed that in the near future, Jiangxi county-level market will surely emerge as a real leading brand.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )