Japanese meat market facing the new year

Introduction: after the discovery of the first case of BSE in Japan, Japan began to strictly check whether the whole number of cattle had been infected with BSE, and it has been a whole month since then During this period of time, the market highlighted the sharp changes in the sales prices of the supermarkets and other counters, such as the low price of beef and the rising price of pork and chicken Consumers continue to stay away from beef, and the low demand makes the market price of beef drop about 20% compared with that before mad cow disease The market price of pork and chicken is 20% to 30% higher than before the mad cow disease Although the market sales price of beef has declined, the sales volume has not increased and the demand has not recovered In contrast, pork and chicken are very active and in great demand 5bu Japan's current price decline is clearly reflected in the sales of domestic beef After the so-called mad cow disease, the price of belly meat is only reduced by 10 yen and 20 yen per hectare However, in the wholesale stage, the sales price of beef has been adjusted rapidly, so the effect of purchase cost reduction is relatively large In a large-scale supermarket in Japan, the normal price of beef leg meat started in November was basically kept at 500 yen per kilogram, about 10% lower than that before the mad cow disease riots in early September, and some of them were even lower Because despite the implementation of a comprehensive inspection of cattle, consumers are still worried that they can not fundamentally ensure the safety of eating, especially beef The price of 5bu has also decreased significantly because it is said that it is safe to eat foreign beef At present, the price of beef per hectare in the shoulder tenderloin is about 120 yen to 180 yen, 10% to 20% lower than before the mad cow disease riots in early September, while the price of belly meat is about 220 yen lower than that before the mad cow disease riots in early September Until now, the downward trend of imported beef price has not stopped In contrast to the decrease in sales and prices of beef, the market for pork and chicken is growing In particular, the transaction of pork for barbecue and chicken for pot stew is active, and the price of pork and chicken in the sales shop has generally increased by 20% to 30% 5bu sales in Japan often use the business activities in Tokyo as a barometer of market activity or recession On November 17 and 18, a special promotion of 128 yen / 100g pork leg meat was arranged in the supermarket of the food sales shop centered in the capital circle In the supermarket, in this special market period, although the price per hectare is more than 100 yen, but in fact, the wholesale price of pork has increased by about 20% compared with 2000, and the sales price of shops has to be raised Originally, this period is the off-season of pork demand, but the market sales have been expanded, and consumers are willing to take what they need 5bu chicken sales also showed a good exuberance In some supermarkets, in order to cope with a large number of customers' enthusiastic patronage, they have expanded the counter area, especially after the middle and late October, detailed statistics show that the number of chicken purchased by supermarkets from wholesalers has increased by 20% to 30% compared with the same period in 2000 The production of domestic chicken in Japan is almost the same as that in the same period of 2000, but there are many supermarkets whose prices are increased by 70 yen to 80 yen or even 100 yen per hectare In general, the sales of 5bu beef is about 30% less than that before the inspection of the whole number of cattle in mid October Even in supermarkets where retail prices are relatively cheaper and options are more relaxed, sales of beef are still failing But another phenomenon in the Japanese market is worth studying Those who publicize to consumers and promote their safety and relatively high price of beef sales, prices have seen signs of recovery For example, Japanese domestic beef market has shown confidence after the safety inspection of BSE infection has issued a certificate confirming its eating safety Sales of beef from Australia, which says it does not feed meat and bone meal suspected to be the cause of mad cow disease, are also growing Part of the supermarket's shoulder tenderloin for barbecue has returned in price In the context of the collective separation of consumers from beef, psychological factors are still the biggest obstacle to consumption The consumption of beef is not the kind of problem that can stimulate the growth of consumption quantity with a large reduction in price 5bu another beef consumption related to the Japanese market is that although the sales of beef brands are also declining, the range is much smaller For example, the world-famous senior "Songgu cattle" and "Jinjiang cattle" use 1800 to 5000 yen per hectare for barbecue and 1200 to 5000 yen per hectare for instant noodles Compared with the ordinary beef with such a large gap between the front and the back, the effect of mad cow disease is much smaller Because the current sales price of these famous brand high-grade beef and the price before mad cow disease did not change Near the end of the year, there will be competition in the commercial war Of course, these famous brand high-grade beef are not prepared to reduce the price 5bu's high-end brand beef in some large department stores is more used for free than for self consumption If the price is lowered, the psychological sense of premium brought to consumers will be lost, and the status and impression of famous brands will be indifferent Therefore, the policy of the operator is that the high-grade brand beef has a poor market, a decrease in sales volume and no reason for price reduction From the perspective of raising high-grade brand-name cattle, the feed is generally plant-based, such as straw, and generally does not feed animal feed, such as meat and bone meal, so consumers have a more psychological sense of food safety It is the consumption of high-grade brand beef on the table, and the reduction of its sales volume is smaller than that of ordinary Japanese and imported beef 5bu the majority of Japanese consumers in the purchase and consumption of beef, pork and chicken above is to eat nutritious, especially to rest assured, no worries 5bu the competition between beef, pork and chicken has become increasingly fierce This period is also a good opportunity for meat products with guaranteed quality and high safety factor to win consumers and markets 5bu (author:) to feed Weibo to: