Is the post office cross-border coffee market an opportunity or a challenge

Recently, China Post's first coffee shop "Post Office Coffee" was officially put into trial operation in Xiamen, Fujian

China Post, which "can be delivered to the ends of the earth", even opened a cafe across the border, and the news quickly attracted a lot of attention

So, will you go to China Post for coffee? Coming to the post office, instead of sending letters, sit down and chat with friends and have a leisurely cup of coffee, which is really a fresh experience that has never been seen before

Of course, the most important reason for China Post's entry into the coffee market is that the industry's prospects are indeed promising

In addition, China Post has unique and irreplaceable advantages

However, what people are more concerned about is what is the unique charm of China Post, which has entered the coffee market, to attract consumers?

Looking back at the China Post coffee shop opened in Xiamen, it was transformed from the Xiamen International Trade Post Office, with "China Post" written on the left and "Post Office Coffee" on the right

Of course, China Post Coffee Shop still has a long way to go.

With the development of Internet technology, email, QQ, WeChat and other communication methods have replaced traditional letter delivery, and the postal business has been severely impacted

In fact, China Post has successfully hatched the Postal Savings Bank before, and has also sold medicines, fruits and vegetables, fertilizers, feed, etc.

Diversification is probably a problem that many companies will encounter

It should also be noted that any industry has its own threshold.