Is the outbreak an opportunity or a challenge for food companies? Industry: The key is in self-innovation and long-term layout.

At present, the situation of domestic epidemic prevention and control continues to be good, foreign trade enterprises to resume production in an orderly manner, but the epidemic in the global epidemic accelerated the spread of the global economy and trade has a huge impact. In order to help export enterprises actively explore the domestic market, and actively respond to the General Administration of Market Supervision launched the "price protection, quality assurance, supply assurance" action, three with the Promotion Alliance jointLy China Economic Network held the theme of "promoting export food enterprises to open up the domestic market exchange seminar."
, president of the China Vice Food Circulation Association, visited the seminar through "China Through the Cloud". In her view, the epidemic has made a lot of changes in the living conditions of consumers, changes in living needs directly led to changes in food demand, consumers in addition to the basic food needs to be guaranteed, high nutrition, health products to increase attention and demand.
He Jihong believes that after the outbreak, the overall trend of consumption escalation will certainly accelerate. Consumer awareness of health will be a booster for the market. For food enterprises, we should fully realize the importance of product "health logo" and increase the promotion of health products, high-tech new products.
in the distribution mode, food enterprises actively respond to the new changes in the market, explore new models, new business patterns, new scenarios of the popular application, speed up the integration offline and offline, so that the market channels open.
In He Jihong's view, China's food industry is still continuing to transform and upgrade, vigorous growth, enterprises can respond quickly in the crisis, effective response, and on the basis of a full understanding of the profound changes brought about by this epidemic to the industry early planning long-term strategic layout, will be able to turn the crisis into an opportunity to seek development, meet difficulties and promote production, successfully through the cycle, to help China's economy continue to improve.For the following is the original statement (with an anthose):Prominent changes in the food market during the outbreak:
This outbreak has led to many changes in the living conditions of consumers, and changes in living needs have led directly to changes in the demand for food, which will continue to affect consumer choices. The consumption mentality affects the consumption behavior, and the new consumption behavior will form the new consumption habit.
, the new choice of living needs, so that consumer demand for high nutrition, healthy products strong
People who are weak and suffer from underlying diseases such as chronic diseases are more susceptible to infection and have slower recovery. This makes the Chinese people's concern for their own health has reached a new height. For the understanding of health, in addition to strengthening exercise to enhance physical fitness, people also hope that through healthy food to supplement nutrition, improve their immunity.
consumers in addition to the basic food needs to be guaranteed, high nutrition, health products to increase attention and demand. Especially for functional foods, natural organic foods, high-protein dairy products, active probiotics and other high-end products are strongly selected. At present, the market launched new nutritional products, namely plant-based products, the market size is growing. Plant-based dairy products and plant-based food products not only reduce fat intake, but also obtain high-quality plant protein. Therefore, plant-based products become nutritionally fortified products have been paid attention to by consumers.
, consumers have increased their awareness of immunity
the high level of concern for immunity products. Until a special drug or vaccine for a new coronary virus is developed, autoimmunity is the most effective way to protect yourself. Food is an important carrier to meet consumers' nutritional health needs, and products that help improve immunity will become a new growth point in the special food industry, and will also bring stable and long-term consumer groups. Data show that more than 52% of consumers are concerned about products that improve their immunity.
that food and health products are milder and more accessible to consumers. Foods that boost immunity are more important. In addition, high calcium, vitamins to improve immunity, energy-replenishing food needs urgent. Dairy products, some high vitamin C products, etc. have received consumer attention during the outbreak.
In the field of casual food, high-fiber foods can help improve intestinal function, nut products because they are rich in protein, unsaturated fatty acids, can improve the brain immunity, enhance the role of resistance, so the demand is increasing. In addition, with immune effect of vitamin family and other raw materials can be combined with beverages, dairy products, powders and other forms of products, consumers choose stronger.
, convenient food, convenient packaged food, large packaged food and long shelf life of packaging food demand.
consumers at home, must solve the problem of eating. How to adjust three meals a day, quickly and easily solve the meal, become a common need. As a result, sales of fast food, convenience foods, self-heating food and sales increased significantly during the outbreak.
According to statistics, since January 2020, the total sales of instant noodles on the Tmn cat platform increased by 57% YoY, the total sales volume of dumplings and dumplings increased by 78% YoY, the total sales volume of hot pots increased by 144% YoY, the total sales of meat products increased by 264% YoY, and the total sales volume of Soup Yuan increased by 60% YoY. Vegetables, easy-to-freeze food, rice grain and oil growth of more than 100%.
, instant noodles, instant powder, self-heating food, semi-finished dishes and upgraded versions of instant noodles and other products are increasing in heat.
consumers, price is no longer the primary indicator of choice, convenient food not only to make simple, but also taste, nutrition must be prominent. Semi-finished instant noodles, self-heating pot products on the basis of convenience, increase vegetables, meat and other ingredients, really visible, is a home in the best products, can better meet the consumer's desire for food.
During the outbreak, in addition to convenient fast food and other packaged food, canned food has also entered the family in large numbers, become an important food for new consumption, over the years canned food as a long-term food, its variety of rich, taste, many categories, has become a popular product in the domestic and international markets. China's canning industry is a typical export-oriented industry, has maintained a relatively fast pace of development, is China's many food first into the international market, product quality earlier and international standards of a commodity, in recent years, China's canning industry development speed is fast, benefiting from the canning industry production technology continues to improve and the demand market continues to expand, the canning industry in the international market development situation is good.
during the outbreak, many food enterprises and canned food enterprises, actively leading the donation of canned products also played an important role in the fight against the epidemic in Wuhan. With the continuous enrichment of canned food tastes, more convenient packaging, can cope with the needs of various scenarios, nutrition safety and other outstanding functions, has become a new product of consumer upgrading.
the response and thinking of food enterprises in the face of new changes in demand after the . First of all, increase research and development efforts, the rapid introduction of more and better high nutrition health products, is the basis and development direction of enterprise response.
the outbreak, the consumption upgrade will certainly accelerate, because the awakening of health awareness will become the market booster. Some market analysts predict that 2020 will be an important year for the development of nutritional supplements and functional foods around the world. According to statistics, the current plant-based products, plant protein market size has been expanding year by year, the next two years is expected to reach a compound growth rate of more than 10%. Food manufacturers must seize this opportunity.
in the era of consumption upgrading, consumers' awareness of nutrition and health is deepening, and attitudes toward diet and nutritional supplementation, as well as consumption habits, are changing. Only by fully understanding the market development trend and grasping the new consumer demand can enterprises develop personalized high-quality products to meet the future food market demand.
second, food enterprises in the face of market demand changes should actively explore new models, new business patterns, new scenarios of the popular application, speed up the integration of online and offline, so that the market channels open.
, the outbreak hit the food industry offline circulation channels, store closures, limited logistics, some of the offline dealers appear to operate difficulties. But we found that online sales, and large and small supermarkets sell very smoothly. According to the National Bureau of Statistics, online retail sales of physical goods reached 1853.6 billion yuan in the first quarter of this year, up 5.9% year-on-year, with food growing 32.7%. Explain that the outbreak of changes in consumer habits profoundly affect retail consumption and related industries, but also means that "cloud" life will be retained as a habit, eating, with two scenarios will accelerate the transfer line.
We saw in an analysis of Ali, box horse built an hour of life circle, online and offline interaction, many related to people's lives in the industry has been on Taobao counter-trend growth, especially in the food industry, "vegetables, easy frozen food, grain and oil rice noodles increased by more than 100% year-on-year, reaching 180%, 136%, 171%, 127%. "
in the sales statistics of box horses, TOP10 categories are all food. JD.p. food sales also grew significantly in the first quarter, up 50% year-on-year.
in the future, contactless distribution, unmanned retail, live retail and other consumption of new models, new ways of rapid development, can effectively reduce the impact of the epidemic, to provide a breakthrough in people's consumption, timely release of consumer demand, to help the consumer market rebound. The new consumption mode is also integrated into people's "home life" in the new era, improving the existing traditional business model, attaching science and technology genes, and promoting the upgrading of the consumer market to science and technology and online.
Third, food enterprises fully understand the importance of health signs, increase the promotion of health products, high-tech new products
Enterprises can not only donate donations to practice social responsibility, but also based on business, to provide adequate supply protection, to win the trust of consumers. Box horse, daily excellent fresh wait until home service platform through the protection of the supply of ingredients, during the outbreak as far as possible to achieve distribution, won the recognition of consumers.
the consumer's trust in the brand during the outbreak will continue until after the epidemic. According to one study, 37 percent of consumers said they would support brands that warmed up after the outbreak ended. At the same time, with the rise of online shopping heat, food enterprises should fully understand the importance of health signs, increase the promotion of health products, high-tech new products, so that the health label information on the packaging to get consumer awareness and a large number of support, I believe that this will be the main aspect of consumer understanding. (For example, some products may include the amount of exercise needed to burn calories, or how often they should be consumed as part of a balanced diet.) And so on, easy to scientific procurement, scientific consumption. After
epidemic, it is longer longer longer longer available to strengthen the communication between brands and consumers to further consolidate the good brand image established during the epidemic. Strengthen brand advantages, enhance brand reputation Conclusive
In response to the current crisis, we must realize that the current outbreak may bring more far-reaching impact on China's food industry, traditional channels, business super and other modern channels and e-commerce channels, such as the accelerated change, worthy of enterprises to think deeply, plan ahead, the outbreak crisis into a long-term competitiveness of the turning point.
challenges and opportunities coexist. This outbreak has brought many challenges to the food industry, for the future development of the industry more and more in-depth thinking, more and more profound. We are confident that China's food industry will continue to transform, upgrade and flourish. We believe that as long as enterprises can respond quickly and effectively in the crisis, and on the basis of a full understanding of the profound changes brought about by this epidemic to the industry early planning of long-term strategic layout, will be able to turn the crisis into an opportunity for development, to meet difficulties and promote production, successfully through the cycle, to help China's economy continue to improve.
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