Is mooncake "play culture" another kind of over-packaging?

Some people think that it is "buying the pearl and returning the pearl", and some people agree but point out that the interpretation of culture cannot be flashed

The suitcase was printed with the badges of the four colleges, and the product description was packed in a hogwarts envelope sealed with fire paint - Yang Qing, a citizen, ordered a mooncake gift box jointly signed by a brand and Harry Potter, "Taste is secondary, the key is feelings

With the official implementation of the "Restriction of Excessive Packaging Requirements for Commodities - Food and Cosmetics" National Standard No.

Isn't it better than a luxury filling to compete for creativity?

Born in 1994, Yang Qing grew up watching the Harry Potter series of books and movies, and when she learned that the Harry Potter co-branded mooncake gift box was launched, the educator who insisted on "quitting sugar" for a year and a half spent more than 800 yuan to order two boxes

The reporter saw in the brand's official online store that this mooncake was made into badges, tickets, chocolate frogs and other shapes related to the elements of the Harry Potter novel, and was accompanied by a Gryffindor Academy badge and a nine-and-three-quarters platform ticket

"Laws and regulations have restrictions on the luxury filling and excessive packaging of mooncakes, and there are only a few popular flavors in the market for many years, and everyone is now fighting for creativity, and jointly naming with cultural IP is a more flattering method

The Dunhuang Research Institute is based on the 112th cave of the Tang Dynasty in the Mogao Grottoes, and presents a picture of dance music in unison on the gift box, and the skin of the mooncake is printed with the pattern of the algae well of the dome of the Dunhuang Grottoes

New wave mooncakes are once again "buying and returning pearls"?

"How many people really care about the taste of the new mooncakes on the market?" Ms.

Despite various restrictions, mooncakes that "sell packaging" are still emerging in an endless stream, and the form is changed to circumvent the restrictions

The reporter visited and found that some mooncakes were also repackaged and sold

"Why has the problem of over-packaging mooncakes been banned for many years?" Mr.

What kind of ritual do we need?

Some dessert merchants are already working on new types of mooncakes

"From the original emphasis on gorgeous external packaging and expensive fillings, to today's attention to suitable taste and environmentally friendly packaging, more and more consumers pay more attention to the quality

However, in Mr.

"The key to seasonal goods is to connect