Interpretation of the prefabricated vegetable industry: the scale is expected to exceed 500 billion in 2023

In recent years, with the development of the "lazy house economy", pre-made dishes have begun to penetrate from the central kitchens of large chain catering companies to takeaway catering platforms, and gradually from the B-end to the C-end

In 2021, the scale of China's prefabricated vegetable market will be 345.

Pre-prepared dishes refer to dishes prepared from agricultural, livestock, poultry, and aquatic products as raw materials, together with various auxiliary materials, and pre-processed (such as cutting, stirring, pickling, molding, and seasoning)

When the epidemic prevention and control situation was the most severe in 2020, consumers abide by the "stay at home" epidemic prevention requirements, the frequency of family meals increased, and the demand for home-prepared dishes surged

In 2021, the local New Year's policy will further promote the sales growth of pre-made vegetables.

Although the growth rate is obvious, China's prepared vegetable industry is still in the growth stage

Since 2014, the prefabricated vegetable industry has entered a period of heavy volume on the B side

At present, there are many pre-prepared vegetables and semi-finished vegetables enterprises nationwide, but more than 70% of pre-prepared vegetables processing enterprises belong to workshop-style production

From the perspective of consumption, the portraits of C-end users show that the pre-made vegetable consumption market is mainly concentrated in first- and second-tier cities, and nearly 60% of them are female users

In the future, as the industrialization of Chinese food and the demand for standardized production will further drive the expansion of the B-side market for pre-made dishes; the increase in the penetration rate of take-out and changes in the family structure will increase the sales of pre-made dishes at the C-end, and the pre-made food industry will usher in a comprehensive and rapid development

(Pre-prepared food industry, iiMedia Research Consulting)

"China Food News" (May 05, 2022 Edition 05)

(Editor in charge: Qiu Sisi)