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    Home > Food News > Food Flavorings News > Interpretation of the latest trends in the "prepared dishes" track SIAL International Food Exhibition (Shenzhen) helps the industry meet new opportunities for high-quality development

    Interpretation of the latest trends in the "prepared dishes" track SIAL International Food Exhibition (Shenzhen) helps the industry meet new opportunities for high-quality development

    • Last Update: 2023-01-04
    • Source: Internet
    • Author: User
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    At the end of July 2022, Guangdong Province launched the country's first pilot
    standardization of the whole industry chain of prepared vegetables.
    It aims to form a number of high-quality Cantonese prepared vegetable industry "Bay Area Standards" through pilot implementation, setting benchmarks, promoting models and creating demonstrations, and empower the high-quality development of
    the prepared vegetable industry.
     
    This is a typical case
    of all over the country competing to lay out the field of prepared dishes.
     
    Guangdong, Shandong and other places have made efforts to promote the new upgrading of agriculture in the prefabricated vegetable industry, the China Cuisine Association and the China Hotel Industry Association took the lead in launching the labeling of prefabricated dishes related groups, and the prefabricated dishes entered the attention of industry experts on the B-side and C-end consumer rights and health issues, and capital was frequently moving in the field of prefabricated dishes.
    .
    .
    This indicates that the prepared vegetable industry is gradually moving from the initial barbaric growth to the track of standardized development, and the development is gradually getting better
    .
     
    SIAL International Food Exhibition (Shenzhen) will be held from October 31 to November 2, 2022 at Shenzhen Convention and Exhibition Center (Futian), and SIAL World Food Industry Summit
    will be held concurrently.
    The summit will add a new prefabricated vegetable new retail conference, inviting prefabricated vegetable industry associations, BC enterprises, well-known supermarkets, professional investment and financing institutions, R&D institutions, etc.
    to participate in the discussion of how to open up the industrial chain step by step, break through the bottleneck of prefabricated vegetable sales, and explore the key points
    of product differentiation.
     
    The New Retail Summit will organize a "Roundtable Debate on Prepared Dishes", where guests and participants can express their views on the hot topics of the current prepared vegetables industry, listen to the opinions of the world, highlight the vitality of the prepared vegetables industry, and provide new ideas
    for the future development of China's prepared dishes.
     
    At the same time, the exhibition site will release the "SIAL Prepared Vegetables New Retail White Paper", interpreting the development of prepared vegetables in the first three quarters of 2022 from the perspective of demand, supply and international aspects, analyzing the development bottlenecks of the prepared vegetables industry, analyzing the new retail situation of prepared vegetables on the business models, product categories, marketing channels, etc.
    of today's leading prepared dishes, and exploring the demand preferences of distributors and consumers; At the same time, it will predict the development trend of prefabricated dishes from multiple dimensions such as industry space, product research and development, business model, industrial integration, and marketing methods, so as to help you accurately grasp the trend of the industry and explore the trillion-dollar blue ocean market
    of prefabricated dishes.
     
    1 Keyword: layout

    Various places are competing for layout, and the idea is gradually clear

    Creating "China's Prepared Cuisine Capital"

    Guangdong Province is a leader in the domestic prepared vegetable industry
     
    In recent years, the state has successively issued policies such as the "Outline of the 14th Five-Year Plan for the Development of Green Food Industry", "Guiding Opinions on Promoting the Healthy Development of the Food Industry", "Opinions of the General Office of the State Council on Accelerating the Development of Cold Chain Logistics, Ensuring Food Safety and Promoting Consumption Upgrading" and other policies to continuously promote the development of
    the prepared vegetable industry.
    Various places have adapted measures to local conditions and competed for layout
    .
     
    Guangdong Province is a leader in the domestic prepared vegetable industry
    .
    On July 7, the country's first provincial prepared vegetable industry investment fund was established
    in Guangdong Province.
    The fund has an all-round layout of production, warehousing, circulation, consumption and equipment production in the industrial chain, and prefabricated dishes will catch the express train
    of capital.
    At the end of July, Guangdong launched the country's first pilot of standardization of the whole industry chain of prepared vegetables, promoting models and creating demonstrations
    .
    Based on the geographical advantages of the Greater Bay Area, the Guangdong-Hong Kong-Macao Greater Bay Area (Gaoyao) Prefabricated Vegetable Industrial Park, the first prefabricated vegetable industrial park in the Greater Bay Area, focuses on seizing the policy opportunities and window period of the prefabricated vegetable industry, and builds "China's prefabricated vegetable capital"
    .
     
    Henan Yuanyang enjoys the advantages of ecological agriculture in the Central Plains, and strengthens its layout on the basis of the existing "China's largest catering ingredients processing central kitchen industrial park", hoping to seek a broader market space
    in the field of prepared dishes.
    The 36 prefabricated vegetable production enterprises in the industrial park can provide more than 300 dishes, and the total output value has reached 4.
    535 billion yuan
    in 2021.
     
    In February 2022, Shandong Province initiated the establishment of the country's first provincial-level prepared vegetable industry organization - Shandong Prepared Vegetable Industry Alliance, aiming to build a whole industrial chain industrial system based on the supply chain platform of healthy ingredients and food manufacturing, and form a new model
    of integrated virtuous cycle from planting and breeding to catering terminals.
    The SIAL Insight index report shows that the news of "Yantai grabbing fresh and "entering the new track of pre-made dishes" once occupied the peak
    of the spread of "pre-made dishes" keywords.
     
    Sichuan cuisine has a wide consumption base
    .
    Sichuan, a major agricultural province, has sufficient resource advantages in livestock and poultry meat, vegetables and characteristic condiments, and is not far behind, and has already made corresponding layouts in policy support and industrial guidance for prefabricated dishes, empowering the prefabricated vegetable industry
    with the name of Sichuan cuisine.
    There are nearly 700 prepared vegetable production enterprises in Sichuan, with an output value of about 70 billion yuan in 2021 and is expected to reach about
    100 billion yuan in 2025.
     
    The prepared vegetable industry has become one of the important starting points for all localities to embrace the international market and promote the revitalization of rural industries under the background of
    RCEP.
     
    2 Keywords: standards

    Standards escort and industry rules are gradually improving

    In 2021, the scale of the national prepared vegetable market

    It has reached about 350 billion yuan
     
    Cut and wash, seasoning-free, simple operation, pre-made dishes ushered in explosive growth
    under the background of the epidemic.
    Yang Liu, president of the China Cuisine Association, pointed out that pre-made dishes including semi-finished dishes, instant dishes, and cooking packages have become the highlights
    of the development of the catering industry in recent years.
     
    However, the development of the industry has brought about various problems such as food safety standards, quality control procedures, and product processing technology, and there has been a lack of relevant standard systems to regulate and guide, resulting in great differences in the quality of prepared vegetable products and the lack of unified standards
    .
     
    On June 2, as an important reference for the production of prepared dishes in catering consumption scenarios, the China Cuisine Association released the group standard of "Prepared Dishes" and group standards
    such as "Industrial Standardized Chinese Stock" and "Industrial Standardized Chinese Soup".
     
    On July 28, the two group standards formulated by the China Hotel Association, namely "Classification and Evaluation of Prepared Vegetable Products" and "Technical Specifications for Quality Management of Prepared Vegetable Production", were officially implemented, which provided standard guidance for the quality grading and production quality management of prepared dishes, and made clear provisions
    on product traceability and recall of production enterprises.
     
    It is understood that in 2021, the scale of the national prefabricated vegetable market has reached about
    350 billion yuan.
    The entry of group standards will further standardize and guide production control and ensure product quality and safety, enhance industry quality, improve industry competitiveness, protect consumers' health and safety, and will also provide basic support
    for the formulation of industry standards and national standards.
     
    3 Keywords: safety, health

    To be convenient, it is safer and more healthy, and the pain points of consumption are gradually clear
     
    In the process of food and beverage consumption, consumers pay attention to the issue of
    the right to know.
    A recent analysis of consumer complaints by the China Consumers Association shows that the number of complaints about the use of prepared dishes in take-out and dine-in without informing customers is the highest
    .
     
    In the C-end consumption scenario, taste, reductivity and difficulty in adjusting taste, freshness of dishes and health and safety concerns caused by additives have become grooves and pain points
    .
    Prepared dishes C-end consumers have stood at a new height and a new starting point for the storage and shelf life of products, as well as health problems such as additives and calories, as well as quality of life and food safety
    .
     
    The simplification of pre-made dishes omits the cumbersome steps of buying, selecting, washing, cutting and cooking, saving time, effort and labor costs, and accurately cutting the rigid needs
    of catering enterprises to reduce costs and increase efficiency.
    According to data from the China Hotel Industry Association, the scale of the national prepared vegetable market has reached about 350 billion yuan, of which the market share of the B-end is nearly 80%.

    According to data, the proportion of pre-made dishes used in Guangzhou chain restaurants has exceeded 80%.

     
    On the one hand, no one doubts that the prepared vegetable industry will unleash greater market potential
    .
    On the other hand, to meet consumers' needs for deliciousness, health, convenience and speed, enterprises will be forced to continue to optimize the performance of various indicators of prefabricated dishes, improve the taste and taste by scientific and technological means, and continuously explore the nutritional and health attributes
    of prefabricated dishes.
     
    4 Keywords: capital

    Enterprises entered the franchise and landed, and the capital blessing gradually expanded
     
    Since 2020, the field of prepared dishes has begun to attract the attention of capital, and the enthusiasm of capital for the pre-made vegetable track has only increased
    .
    From 2021 to the first half of 2022, more than 40 financing projects
    occurred in the field of prepared vegetables.
     
    Giants such as Dingtone Grocery Shopping, Meituan, JD.
    com, and Hema Fresh have entered
    .
    SIAL's recent public opinion report shows that the news of Guanghong Shares' entry into the prepared vegetable industry in June 2022 occupies a lot of space
    .
    The frozen food storage and supply of the food sector and the livestock and poultry breeding in the agriculture and animal husbandry sector were the main businesses
    of Guanghong Co.
    , Ltd.
    before that.
    Focusing on food supply chain management and services, prepared dishes, group meals, central kitchens, fat reduction and plant-based foods, food research and development, cold chain distribution and other fields, Guanghong Holdings has made every effort to develop the prepared vegetable market business
    .
     
    A set of data shows the future of the prepared vegetable industry: according to data released by the China Chain Store and Franchise Association, in 2020, when the epidemic prevention and control situation was at its most severe, more than ninety percent of chain catering enterprises began to sell semi-finished products and pre-packaged food; Hema New Year consumption data shows that the sales of prepared vegetables increased by 345% year-on-year in 2022; During the Spring Festival, the sales volume of high-end prepared vegetables at Dingtone increased by more than 3 times year-on-year, selling 3 million prepared dishes in 7 days; At present, the penetration rate of prepared dishes in China is only 10%-15%, and in Japan, which is similar to China's food culture, the market share of prepared dishes has reached more than
    60%.
     
    The development context is gradually clear, the industry supporting facilities are gradually improving, the consumer market is becoming more and more rational, and the capital force is accelerating
    .
    It is expected that the scale of the prepared vegetable industry will exceed 1 trillion yuan
    in the next five years.
     
    October 31-November 2, 2022,
     
    SIAL World Exhibition in conversation with world landmarks
     
    Looking forward to your arrival
    .
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