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As of September 29, a short video platform, the "Hex Technology" topic has been played more than 1.
Recently, the Brand Strategy Working Committee of the China Food Industry Association invited Zhuang Ning, a researcher at the International Culture and Technology Research Center of the Academy of Social Sciences of Tsinghua University, to conduct an in-depth interview on the topic of "Hex Technology" on
Researcher Zhuang Ning believes that the occurrence of the phenomenon of "Hex Technology" has three main cognitive characteristics from the socio-cultural and psychosocial levels:
First of all, there is a cognitive bias
Secondly, there is a significant "high sensitivity preference"
The public's reflexive herd psychology of hot issues triggers cultural resonance
For how to improve consumer scientific cognition and social governance level construction, researcher Zhuang Ning suggested:
From the most basic point of view, more and longer-term construction should be made for the scientific nature of the event itself, the reasonable disclosure of information, and the boundaries of social governance, so as to lay a good foundation for social governance work
From the perspective of the industry itself, it is necessary to vigorously strengthen various forms of industry science and humanities output, so as to improve the general cognitive level and moral level of
After the occurrence of some events, the government, industry, experts, business circles, etc.
At the same time, from the aspect of building a positive social mentality and building a good network public opinion environment, departments at all levels should strive to embrace the characteristics of the era of interconnection, pay more attention to the resolution of the contradiction between the people's desire for a better life and the people's cognitive level, and form a benign coordination mechanism
(Jiang Mei)
Editor-in-charge: Huang Xin Review: Wang Jinchen
