Internet hospitals should promote the integration of online and offline services

The "Internet Hospital Blue Book: China Internet Hospital Development Report (2021)" released in Beijing a few days ago pointed out that the current Internet hospitals have problems such as unbalanced development between regions and hospitals, and a single business model.
The scientific development path of demand-oriented, innovation-led, and multi-party integration
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The rapid growth of the number of hospitals and regional development is not balanced.
On the 24th, the Institute of Medical Information of the Chinese Academy of Medical Sciences and the Social Sciences Literature Publishing House jointly released the "Internet Hospital Blue Book: China Internet Hospital Development Report (2021)" (hereinafter referred to as the "Report") in Beijing
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The "Report" pointed out that the sudden attack of the new crown pneumonia epidemic has accelerated the construction and development of China's Internet hospitals
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The number of new Internet hospitals will increase significantly in 2020
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However, the current development of Internet hospitals also presents prominent regional and inter-institutional development imbalances, and different types of Internet hospitals seek differentiated development routes
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The distribution of the number of Internet hospitals shows an obvious trend of concentration
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First, the number of Internet hospitals in the eastern region accounts for 3/4 of the number of Internet hospitals in the country, which is much higher than the number of Internet hospitals in the central and western regions
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Second, the construction of some provincial-level Internet hospital supervision platforms is rapid, and the number of Internet hospitals in regions with more complete platform functions has increased rapidly
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Third, in areas with relatively short medical resources, informatization is the core strategy of their own development and construction, and informatization is used as the carrier to vigorously promote the establishment of Internet hospitals in the jurisdiction
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Continuous enrichment of service items and continuous improvement of regulatory policies.
With the increase of Internet hospitals and the diversification of Internet hospital types and business directions, the service items of Internet hospitals continue to be enriched
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The "Report" pointed out that at the beginning of the establishment of Internet hospitals, the service items mainly focused on consultation and consultation services.
At present, more Internet hospitals have provided common and frequently-occurring follow-up services in different departments and diseases.

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Specialty Internet hospitals also develop specialized Internet services in depth, creating specialized health management services that integrate consultation, consultation, follow-up, rehabilitation, and health education, and further utilize the specialty operation advantages of Internet hospitals
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At the same time, with the rapid advancement of the construction of Internet hospitals, related regulatory policies and technical support can be quickly promoted, the fine management of Internet hospitals has been strengthened, the service connotation of Internet hospitals has deepened, and the development of Internet hospital support technology has accelerated
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The “Internet hospital supervision platform” has been generally established in various places, and online medical insurance electronic certificates, medical institutions, physicians, nurses, and other online doctor-patient identity authentication have been widely used, providing a good foundation for improving the construction of the Internet hospital credit system
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The challenge of promoting "separation of medicine" is worth paying attention to.
The report pointed out that as a new thing, the development and growth of Internet hospitals have brought certain impacts on patients, medicine, medical insurance and other parties, including opportunities and challenges
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On the one hand, the development of Internet hospitals brings new business increments to third-party platforms
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In addition, the prescription circulation platform established by the government is more open and transparent, which is convenient for relevant departments to supervise to eliminate the directionality of drug information circulation and help promote "medicine separation
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" On the other hand, the construction of the hierarchical diagnosis and treatment system has been affected to a certain extent
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In addition, as Internet diagnosis and treatment projects are included in the scope of medical insurance payment, the policy supports the payment of medical insurance in Internet hospitals, which puts more demands and challenges on the medical insurance department
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In addition, the difficulty and complexity of drug supervision has increased, and the pricing system of pharmaceutical companies has also been affected
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Broad development prospects should open up a diversified development path.
The "Report" believes that, whether it is from the perspective of policy orientation or from the perspective of patient needs, Internet hospitals, as carriers and new infrastructure for the development of Internet medical service-related businesses, are opening up and developing the online medical service market.
In the process, it played a key basic role, and there is a lot of room for development in the future.

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However, from the perspective of national policies, the development direction of Internet hospitals relying on physical medical institutions will not change much in the short term, and the supervision they face will be more comprehensive and strict
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The "Report" mentioned that Internet hospitals should pay attention to the connection and integration of online and offline services, break down online and offline service barriers, and take advantage of the efficiency, convenience, and individualization of Internet diagnosis and treatment and Internet hospitals compared with traditional hospital service models.
, From the perspective of meeting the needs of patients for medical treatment and providing more convenient services, we will open up a richer and diversified development path
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(Finish)