Internet hospital 'intruder' as health seekers play the next game from hospital to family

On the day before Thanksgiving in 2019, when the season has passed light snow, there is still a trace of warmth in the air of GuangzhouIn the banquet hall of Hilton Jade Hotel in Huangpu District, Jianke held a new year's Partner ConferenceAt the annual conference, CEO Xie Fangmin told more than 400 representatives of colleges, doctors, experts, pharmaceutical companies and business companies from China, the United States, Singapore, South Korea and Hong Kong about the new ecological strategy of hospital to home (H2H) smart medicine that Jianke has been brewing for nearly a yearFrom hospital to family, the new strategy of Jianke has almost achieved full coverage of the pharmaceutical circulation ecological chainWith its quietly constructed and rapidly expanding Internet hospital business, the role of Jianke is infinitely close to the industry integratorResource integration is a high-end game that most players cannot matchAfter 10 years of ups and downs in the pharmaceutical e-commerce industry and several strategic iterations, Jianke finally began to bravely try to get close to this positionIn 2009, Jianke team got the first online drug trade license in Guangdong Province, and started a business trip in DongguanTwo years later, Jianke, who transferred to Guangzhou, began to explore the real medical e-commerce modelAt that time, the domestic pharmaceutical distribution channel providers tested the Internet for more than 10 years, and the first batch of pharmaceutical e-commerce came into the market with the Internet or pharmaceutical backgroundThe B2B and B2C modes with clear lines were put forward, and the latter was selected by the Jianke holding the C certificate of internet pharmaceutical trading service (cancelled after 2017)This step has laid a foreshadowing for the construction of "Jianke online Drugstore", an important carrier of H2H strategyIn 2016, Jianke has gone out of Guangdong and started a new mobile medical exploration in the office adjacent to Beijing University of traditional Chinese medicineTwo years later, Jianke upgraded mobile medical to "medical + medicine" two wheel drive, opening the closed loop of chronic disease management from consultation, electronic prescription, drug selection and order, delivery and delivery to chronic disease patient managementIn this step, another important carrier of H2H strategy "Jianke doctor" is formedIn 2019, after more than ten years of business around medicine, Xie found that only "medicine + medicine" two wheel drive is not enough to meet the health management needs of patientsIn an era of policy and technology upheaval, everyone needs to keep thinking about how to seize opportunities and avoid risks This kind of thinking must be patient-centered Build a closed-loop health service: Xie Fangmin, the four business platforms, revealed at the partner conference that in 2019, Jianke's business had a new rapid growth It is these growth that enable Jianke to integrate its own and external resources to serve the differentiated health management needs of patients "It took only one year for Jianke Internet hospital to enter the top three in the industry The medical e-commerce business remained the first in B2C vertical app industry in China The number of strategic cooperative pharmaceutical enterprises across the platform exceeded 500 The traffic volume won the first in China for seven consecutive years The cumulative consumption members exceeded 21 million, and the annual revenue growth reached 110%, leading the whole industry." The data presented by Xie Fangmin excites everyone present Besides the data, he also shared his new thinking The essence of H2H is the scene migration brought by new ideas and technologies It moves medical services, drug services, chronic disease management and patient education from the hospital to the patient's home, improves the patient's medical experience, enhances the timeliness of medical services and the feasibility of drug services, so as to improve the quality of life of each patient, allow the patient more time to enjoy life, and make everyone healthier 。 The business module composed of Jianke doctor, Jianke online drugstore, Jianke chronic disease management center and Jianke new media is the functional carrier to support H2H strategy Four functional modules of H2H strategy: Jianke doctor platform As a convenient follow-up platform, Jianke doctor app is a multiplier of doctor productivity, which can improve the efficiency of consultation and promote the harmony of doctor-patient relationship through digital multimedia means This is the first platform involved in H2H strategy Jianke online drugstore Since its inception, Jianke has been an e-commerce platform for massive drugs, and gradually established and improved the functions of centralized drug storage management, whole blockchain traceability, timely delivery to home, etc On the premise of ensuring drug safety, online pharmacies of Jianke are completely changing the regional imbalance of medical resources and the current situation of lack of medicine in remote areas Jianke chronic disease management service center The intelligent chronic disease management service platform built by Jianke can change the bad living habits of patients, consolidate the treatment effect and enhance the compliance of patients, so as to reduce or delay the occurrence of complications Jianke new media Based on the cross platform multimedia digital content, Jianke has built a new media matrix of patient education, which involves the knowledge of health consultation, disease prevention and safe drug use to the end-users, so as to improve the awareness of patients' health and diagnosis and treatment Under the H2H strategy, doctors and patients will have online follow-up visits on the Internet hospital platform and issue electronic prescriptions At the same time, with the help of Jianke chronic disease management center, doctors can develop personalized chronic disease management scheme for patients Finally, based on the diversified sales channels of Jianke, we provide patients with home delivery service of drugs After using the doctor platform and online drugstore to break through the barriers between medicine and medicine, Jianke's H2H is trying to break through the barriers between different business sectors, linking the four business platforms in an intelligent way, and making the traditional family doctor and hierarchical diagnosis and treatment mode quickly and orderly realized in a low-cost way through digital means In Xie Fangmin's view, this process will inspire a huge imagination space "In the future, more doctors and patients will embrace the Internet in the era of mobile Internet, visit the Internet for further consultation, prescribe, manage chronic diseases and improve their health level Every doctor can give full play to his energy in his professional field and accurately serve every family." In Xie Fangmin's idea, Jianke will create a larger market space in combination with physical examination, insurance, home-based pension, medical finance and other elements " Xie Fangmin, the four intelligent systems connected to the Internet hospital, announced the operation data of Jianke Internet hospital on the spot, which is the biggest highlight of this year's Jianke Partner Conference In the past year (from October 2018 to October 31, 2019), the number of pharmaceutical companies established by Jianke Internet hospital reached 500, with a total of 1.59 million prescriptions issued online, the online drug sales increased from 450000 to 45 million, and the number of online doctors increased from 3872 to 100000 Internet hospital is an important part of H2H design thinking to build intelligent health service platform, and it is the problem of future consultation that is solved Xie Fangmin pointed out that although the first visit is essential in the hospital, in many cases, the second visit is simply to ask the doctor about the medication and rehabilitation status, "if it is far away from the hospital, it will bring great inconvenience to the patients." Through the Jianke doctor platform, patients can have the first diagnosis in the hospital, and the follow-up consultation at home uses app to communicate with doctors, which improves the diagnosis efficiency and happiness of patients After the first visit, the doctor will ask the patient to scan the QR code generated by Jianke doctor app, so as to establish a one-to-one doctor-patient relationship that can be maintained for a long time In the follow-up scenario, patients can communicate with related doctors remotely at home through the Internet hospital platform of Jianke For the drug demand involved, the doctor will issue an online prescription, and the online drugstore platform of Jianke is responsible for delivering the drugs to the home, completing the follow-up consultation and medication scene flow from the hospital to the family, improving the efficiency of the follow-up consultation, and optimizing the patient's medical experience The Internet hospital is not a new thing, and Xie Fangmin is willing to use "very simple" to describe his well-designed internet medical model From the dark exploration to the clear policy encouragement, people have imagined and tried many models, but failed to find a proper way to realize them Just as Alibaba, JD, pinduoduo and other traffic giants broke into the early medical e-commerce base of Jianke, Jianke became the intruder of the Internet hospital However, Jianke is not a reckless intruder It has designed a sophisticated model for its own intrusion More importantly, over the past decade of medical e-commerce career, it has provided the possibility to establish a complete Internet Medical closed-loop Perhaps it is because Jianke has many abilities of internet medical treatment, and fills the key link that internet medical treatment can produce value for all participants that its development speed is amazing In addition, relying on the product technology team of more than 200 people, Jianke is building an efficient technology platform to support the operation of H2H strategy based on the cutting-edge technologies such as Internet, big data, AI, block chain and so on On the one hand, as the bottom application of integrating medical resources, Jianke has developed four major intelligent systems in the past two years: big data intelligent analysis system, intelligent user portrait system, automatic drug data modeling system, and intelligent diagnosis auxiliary system Jiang chonghao, executive vice president of Jianke, demonstrated the panorama of intelligent health service platform of Jianke based on four intelligent systems from the perspective of product research and development and mobile medical treatment: by building the platform of Jianke Internet hospital, binding doctors, allowing doctors to register and record on the platform of Jianke Internet hospital, and binding the first patients offline to the line Big data intelligent analysis system provides favorable data support and decision support for the other three systems by analyzing and learning the massive desensitized data authorized by users Drug data automatic modeling system, through the study and analysis of medical professional data, carries out automatic data modeling for more than 80000 kinds of drugs in the Jianke drug database, and structurizes the main components of drugs, such as pharmacology, toxicology, usage, dosage, indications, adverse reactions, drug interactions, etc., so as to upgrade the drug information from simple instructions to appropriate ones And organic drug database information node The intelligent diagnosis assistant system provides valuable assistant decision-making information for tens of thousands of online doctors to make chronic disease management plans by learning diagnosis and treatment knowledge of diseases, supplemented by professional guidance from a team of specially hired experts and a self built medical team It's a function doctors like to see Intelligent user portrait system Jiangchonghao introduced that Jianke has carried out accurate portrait modeling for tens of millions of patients, which can make doctors more clearly understand the comprehensive situation of patients, so as to make a more appropriate chronic disease management plan On the other hand, since 2018, Jianke has set up a blockchain technology team, developed blockchain solutions in the field of drug circulation traceability, and upgraded the quality and safety management of medical e-commerce business by using the tamper proof distributed account book feature of blockchain Under this scheme, every node of the whole process from the factory to the consumer purchase of drugs can be transmitted to the blockchain through intelligent devices, which can not be tampered, and can be queried by the relevant regulatory departments of consumers and pharmaceutical enterprises Jiang chonghao pointed out that another application scenario of blockchain solution appeared in the cooperation with pharmaceutical companies, helping them to manage the sales of high-value and key drugs In 2019, a drug cooperated by Jianke enterprises uploaded more than 130000 boxes in the blockchain, covering 400000 users on the chain, involving nearly 200 pharmacies and 70 distributors Special breakthrough, the slow disease management to achieve the ultimate slow disease management is regarded as an important development direction of Internet hospitals in the future Whether it's medical treatment or buying medicine, it's a very low-frequency behavior compared with daily consumption Tmall double 11 can complete nearly 300 billion yuan in 24 hours