"Internet homewear" has been born additional services still need to be verified

China Paint Network
News: Since the end of last year, the Beijing market has appeared a number of "Internet home brand" companies, "transparent", "extreme", "convenient" and other advertising language attracted a lot of consumers. But there are also consumers wondering, what is "Internet homewear"? What is the difference between them and a traditional homewear company? Beijing Times reporter survey found that the current market in Beijing, "Internet homeware" companies to "cost-effective" package to attract customers, and supplemented by Internet technology to enable consumers to access information and payment and other aspects of convenience, online work is very attractive. However, the home installation project cycle is very long, the results remain to be seen. It is consumer satisfaction, not gimmicks, that determines the life and death of a business.
Market Research
"Internet homewear" companies have been born
Beijing Times reporters learned that in less than a year, "Internet homewear" companies springing up like the birth of Beijing consumers can contact a lot of "Internet homewear" companies, relatively well-known companies not less than 5. One of the most well-known than love space decoration, the brand because of the capital of the lead investment, has been mistaken for "Xiaomi home furnishings" and famous for a while, forcing Lei Jun had to come out to dispel rumors. LoveSpace claims to have pioneered the concept of "Internet home improvement" and, as "China's first standardized home improvement Internet company", is working to "liberate the homewear of a generation of young people".
In the traditional home improvement company, light boat's happiness billion also announced to build the Internet home improvement e-commerce O2O leading brand, and the industry media network after the transformation of direct transactions, in the field of decoration set up a room decoration, and released 666 yuan "extreme hardcive price", quickly attracted a group of consumers. The self-proclaimed "Internet homewear pioneer" of the live-in network as early as last summer, launched the first for individual consumers, "change plus" products, and quickly attacked the city, Beijing as its important development city. As there is a live network behind the Haier Group, the change is also known as "Haier homewear", once with "Xiaomi home" carried out a PK war.
The concept of Internet home improvement also attracted a lot of later, said to be the first cost-effective Internet home improvement brand "mushroom decoration" hit the price of 599 yuan, and in a number of cities to carry out decoration appointments, the brand behind the home building materials group purchase site - I want to decorate the network, it is said that in June this year will officially land in Beijing, the current website has opened beijing's reservation process.
to low-cost package to attract attention
Jinghua Times reporter found that the current "Internet homeware" companies have common characteristics, the first attraction is standardized low-cost package. Although there is a live network launched the "hundred change plus" product was born earlier, but love space launched "699" yuan a price decoration package borrowed Xiaomi name a shot, almost become the Internet home improvement brand price base of the layer. Love space 699 yuan package launched, "hundred change plus" once set off a price war, the price will be adjusted to 599 yuan, claiming that it is the spirit of the Internet more pure "cost-effective." Later mushroom decoration also to 599 yuan / square meters of price to break through the decoration of rivers and lakes.
In March this year, the birth of the world decoration to 666 yuan "extreme hardcry" price to fight the market, with its huge media platform resources quickly reached cooperation with brand suppliers, such as Dongpeng tiles, elephant flooring, Kohler bathroom, "with the material and process prices down 30%" "away from home clothing windfall" and other propaganda quickly won the favor of some consumers. Light boat happiness in March in the Tmall home wear carnival also selected 666 yuan / square meters of the price package construction, package main materials, send design, and more than 100 square meters of the part is only 511 yuan / square meters.
Whether it is 599, 666 or 699, Internet home improvement companies are provided with construction, accessories, main materials, basic design, including standardized package products, that is, consumers need to decorate the home tiles, flooring, cabinets, wooden doors, ware and other items are included. Compared with the average price of basic construction (construction plus accessories) of traditional brand homewear companies at 200-600 yuan/m2, the prices offered by "Internet homewear" companies are undoubtedly very attractive to those who just need them.
Excession of information processes
"Internet Home improvement" companies also emphasize "transparency", but from the reporter's investigation of the situation, the current home improvement process and the processing of information can only be said to be relatively open, and the degree of information disclosure of all parties is not the same.
Compared with the traditional brand home improvement company official website, love space, room world, change, happiness billion home, mushroom decoration and so on called "Internet home improvement" brand's official website is relatively simple and clear, because they currently only provide one or two package products, information can be clearly displayed on the web page, such as cooperative brands, decoration process, package content, payment methods, even if consumers do not understand the decoration process, through browsing the company's web page, basically can judge the total price. This early process of obtaining information, and traditional home improvement companies consumers need to communicate with the account manager, and then communicate with the designer to obtain the corresponding decoration projects and quotations, relatively simple.
package products directly affect the final price, only in terms of products, the major "Internet home" companies are not the same degree of information disclosure. Take the actual content of the package products as an example, each company has announced the package contains large items, such as flooring, tiles,
paint
, hydropower transformation, cabinets, bathroom products, inner doors, etc., but the brand model of the product and the specific degree of detail of the construction project vary. Room world not only gives the product's brand also specific to the product model and color, there are other upgrade items optional; A lot, product specific models do not know, some of the necessary items in the construction also have corresponding restrictions, such as 120 square meters of housing only contains a bathroom, if the two bathrooms need to add money, etc. , consumers need to consult again or to experience the store feel the actual products.
network services still need to verify that the Internet has
many conveniences for all walks of life, the home-clothing industry is no exception. "Internet homewear" companies have opened up the online payment link, changed the home wear company needs offline payment tradition, to the custom of online shopping consumers to bring payment convenience.
also the "Internet home improvement" company launched a network monitoring of the construction process services. According to the Beijing Times reporter, some platforms have developed APP software, allowing consumers to monitor construction sites in real time through software. Love space is known as the use of WeChat group way, designers, foremen, consumers, materials vendors, etc. are added to WeChat group, to achieve instant communication. Consumers can learn from WeChat group the name of the workers who went to work at home that day, construction experience, the main work of the day, the evening can also see the construction pictures sent by workers and the final acceptance results.
, however, not all "Internet home" companies can provide such services, and some companies are currently only able to do online streaming and payment links. As to whether consumers can really achieve the "don't look at the site" in this way, it still needs late data validation.