Interest e-commerce has made more landmark agricultural products pour into the consumer's table

In recent years, the rapid rise of interest in e-commerce is becoming an emerging force in agricultural product e-commerce, which has played an important role in driving the sales of agricultural products, providing more effective ways for the brand construction of more rural characteristic agricultural products, and also providing new technical means

New farmers bring goods to their hometowns

Xiangmei Xinbao (net name), a post-95 e-commerce creator who returned to his hometown to start a business, is currently recording the three meals and four seasons

The new farmers who have taken root in the fields have become a solid force

With the joint efforts of new farmers, the road out of the village for high-quality agricultural goods has been expanded wider and wider

Farmers connect with consumers

Interest e-commerce through the interest distribution mechanism, so that even "niche" products, can also be connected to potential users, such as Baixi curd, alpine dried radish products such products are relatively niche, the number of users who actively search for curd products is limited, but the e-commerce platform can actively match the interest group, naturally can produce more ideal sales results

Luoshayang Village, Luxia Township, Pingnan County, Ningde City, Fujian Province, is the hometown of famous mushrooms, which is located at high

How to let more people see the mushrooms in Roshayang Village? It has become the heart of Tian Xiaoyu, a post-95 girl in the village

"The rapid development of interest e-commerce in the countryside is the emergence of the times, and consumers are paying more and more attention to the brand, and the circulation mode of agricultural products connecting consumers has also moved from a single farmers' market distribution to a diversified model

From the perspective of mechanism, interest e-commerce takes the content platform as the carrier to show the whole process of production, processing and circulation of agricultural products in multiple dimensions through short videos, live broadcasts, etc.

The place of origin is directly connected to the dining table

With the combination of short video + live broadcast + pan-mall and agriculture under the interest e-commerce model becoming more and more common, this has brought stable sales to more and more rural areas

In order to carry out more targeted agricultural assistance activities, the interest e-commerce platform "Mountain Goods on the Headlines" traced back to the agricultural production areas, focusing on covering 146 counties and cities in 8 provinces within one year, helping agricultural goods merchants and new farmers to operate with special support, training guidance, long-term large-scale operation and other methods, and supporting the industrialization of

Under the directional support of "mountain goods on the headlines", the sales volume of Guizhou Duyun Maojian platform increased by 1082% year-on-year, and the year-on-year growth of Chongqing hot pot base, Yunnan Pu'er tea, Sichuan Huili pomegranate and Hubei Laifengteng tea also reached 899%, 832%, 721% and 532%

Behind every seemingly ordinary agricultural product, there is an innovative game

While promoting the diversified value display of agricultural products, interest e-commerce has also accelerated the continuous development and renewal

Wang Xiangdong, a member of the Agricultural and Rural Informatization Expert Committee of the Ministry of Agriculture and Rural Affairs, believes that in the traditional sales of agricultural products, branding and supply chain management are relatively weak, and interested e-commerce responds to the two needs of agricultural product consumption upgrading and brand marketing, providing a dual driving force

Industry insiders believe that producers should consider the way and quality of products delivered to consumers, form a long-term reputation and brand, improve the supply chain links such as storage logistics and after-sales, and then move from agricultural production to industrialized operation, and produce a post-driving force

(Gao Na comprehensive finishing)

China Food News (October 07, 2022 07 edition)

(Editor-in-charge: Gao Na)