Integrating resources, making brand Hua Rui bigger, seizing the commanding height of ginseng industry

In the Chinese ginseng industry, Changbai mountain ginseng is famous, not only for its long history and excellent quality, but also because in recent years, ginseng has become more and more close to people's life "Ginseng is a scarce natural resource, with the golden rule of" three processes and seven raw materials " In order to protect and develop ginseng resources reasonably and cultivate high-quality ginseng, Huarui ginseng industry has been prepared for a rainy day It has taken on the social responsibility of the enterprise and invested a lot in the integration, development and utilization of land resources and ginseng planting resources First, it ensures the quality of products, The second is to ensure that raw materials can keep up with the needs of enterprise development and expansion " Chairman Jin Lihua told reporters, "based on the needs of Changbaishan ginseng listing in the next few years, we must innovate ideas, increase the integration of industry and industrial resources, and seize the resource peak." Chinese history has a long history of thousands of years, many of which are related to ginseng, which adds a magic stroke to the efficacy and function of ginseng It is recorded in the research of plant name and actual picture: "Changbai mountain ginseng, which was produced in Liaodong and Xinluo in the past, is inferior to Shangdang Now it is valued in Liaodong and Jilin, followed by Xinluo." It can be seen from the above documents that Changbai Mountain Ginseng in Northeast China has gradually replaced shangdangshen in Shanxi Province with its unique geographical conditions The reporter learned in the interview that, for many years, the precious ginseng resources of Changbai Mountain have been in the encroachment of over development by small factories and miscellaneous brands, the industry is in chaos, and the safety of ginseng used by consumers can not be guaranteed Distressed by the destructive and wasteful development of Changbai mountain ginseng, chairman Jin Lihua took the initiative to take on the social responsibility of Changbai mountain ginseng as the "patron saint", invested a lot of money to increase the integration and protection of ginseng resources, and strengthened the construction of ginseng resource base At present, the company has a large-scale green and pollution-free ginseng planting base, under forest ginseng base, American ginseng base, forest frog breeding base and large-scale sika deer breeding farm Since 2004, the company has been inspected by the "national ginseng antler product quality supervision and inspection center" and has achieved the national green environmental protection standard year after year, which is favored by the domestic and foreign markets In 2004, CCTV's "going all over China" column has done In September 2010, CCTV's "light of science and technology" program "looking for wild ginseng" was broadcasted against the background of the company's forest ginseng planting base While comprehensively integrating and developing underground ginseng resources, chairman Jin Lihua focused on strengthening the strength of the company On October 7, 2011, a signing ceremony was held in the conference room on the second floor of Hunchun Shenzhou Pharmaceutical Co., Ltd "the merger and reorganization of Hunchun Huarui bio engineering Co., Ltd and the holding of Shenzhou Pharmaceutical Co., Ltd." was held Hunchun Shenzhou Pharmaceutical Co., Ltd., formerly known as Hunchun Green Island Pharmaceutical Co., Ltd., was founded in 2000 and changed into Hunchun Shenzhou Pharmaceutical Co., Ltd in April 2011 with a registered capital of 20 million yuan Relying on the technical strength of Beijing University of traditional Chinese medicine and Chinese Medicine Academy of Sciences, the company takes the development of Changbai Mountain green Chinese herbal medicine, Chinese herbal extract, healthy food and modern Chinese patent medicine as the leading direction, and its products are exported to Taiwan, Hong Kong, South Korea, Russia, Malaysia, the United Kingdom, the United States and other parts of the world Hunchun Shenzhou Pharmaceutical Co., Ltd has advanced detection equipment such as high performance liquid chromatograph manufactured by HP company of the United States, thin layer chromatography scanner and ultraviolet spectrophotometer manufactured by DESAGA company of Germany, to ensure that the quality detection is fully in line with the international standards Since its establishment, the company has established the tenet of seeking development with science and technology, striving to adopt first-class technology, first-class management, produce first-class new products, provide first-class services and devote itself to the cause of human health wholeheartedly This M & A marks the birth of a healthy industry Large scale development and utilization of ginseng resources will become a landmark strategy in the history of Jilin Province, and also a major turning point to promote the leaping development of ginseng in Changbai Mountain "At present, the international ginseng market is mainly Korean ginseng Although the export volume of ginseng in Jilin Province is more than 20 times that of Korea, the export volume is only one tenth of that of Korea This situation is worrying With the improvement of people's living standards and the establishment of scientific diet concept, consumers are more inclined to the concept of "natural, nutritious, pollution-free, green" The market of ginseng products with artificial additives is shrinking, and more natural ginseng will become the first choice of consumers " Chairman Jin Lihua analyzed to reporters that "Changbai Mountain is rich in ginseng resources, which is a rare high-quality ginseng in China The current situation of ginseng of some foreign brands cannot be comparable with that of Changbai Mountain in terms of ecological environment." Due to the limitation of regional resources, Changbai mountain ginseng is difficult to have a breakthrough development We must change the existing product ideas, give full play to the excellent resources, fundamentally solve the problem of large-scale production, and achieve large-scale benefits At present, we have carried out the feasibility investigation and evaluation of ginseng market We plan to introduce strategic investors and build new projects By vigorously developing greener and more natural ginseng products, we will build Huarui ginseng into a first-class ginseng finishing company in China and Asia " China is the world's largest consumer market, and China's ginseng industry has become a sunrise industry In recent years, a large number of capitals have been involved in this industry, with continuous M & A and restructuring The integration of resources, active M & A, the discovery of potential and the expansion of industry have become the important characteristics of the development of these enterprises Although Huarui ginseng has a large scale, it is still weak in general and has not formed a joint force, which is not conducive to the strength and expansion of ginseng products In order to further deepen the reform of asset management companies, focus on the advantages of ginseng resources, develop and expand the ginseng products industry, give full play to the advantages of the company's resources and brand groups, create a national famous brand of ginseng industry, and promote the rapid and good development of ginseng industry, Mr Jin Lihua, chairman of Huarui ginseng industry, thought of making ginseng industry bigger by multiplication Last year, the 9th China International Agricultural Products Fair opened in Chengdu, Sichuan Province Wang Shouchen, vice governor of Jilin Province, main leaders of Jilin Provincial Agricultural Committee and some entrepreneurs attended the fair The Changbaishan ginseng brand exhibition area established by Jilin provincial government shows the unique charm of Changbaishan ginseng in three dimensions, so as to further expand and enhance the popularity and influence of Changbaishan ginseng brand at home and abroad As the "leading enterprise of agricultural industrialization" and "leading enterprise of deep processing of ginseng" in Jilin Province, Huarui ginseng industry was also invited to participate in the event Jin Lihua, chairman of the board of directors, brought his own team to exhibit ginseng food, daily chemicals, handicrafts, etc During the meeting, ginseng coffee, ginseng crisp sugar, ginseng tea, ginseng skin care products, etc became the focus of attention Hui Liangyu, a member of the Political Bureau of the CPC Central Committee and vice premier of the State Council, accompanied by Han Changfu, Minister of agriculture, and Wang Rulin, governor of Jilin Province, visited the Huarui exhibition stand and made a cup of "ginseng coffee" with cold water After tasting it, he repeatedly praised it Then he tasted ginseng food such as "ginseng wine", "ginseng Guoba" and "ginseng sugar" In the spring of 2012, Huarui group welcomed Mr Nikolai, chairman and general manager of Russian Far East International Changbai Mountain Technology Co., Ltd., assistant governor of Russian coastal border region, and business backbone of international Changbai Mountain Technology Co., Ltd During the discussion, the two sides exchanged and learned about the ginseng culture, market operation, planting base construction and other issues in Changbai Mountain, and reached an agreement on the in-depth cooperation between the two sides in ginseng deep processing products and other aspects Leaders such as Mr Jin Lihua, chairman of the board of directors, Mr Zhang Jifu, President of Huarui International Business Department of ginseng warmly received Mr Nicholas and other international friends The comprehensive cooperation between international Changbai Mountain Science and Technology Co., Ltd and Huarui ginseng marks an important step in the global development strategy of Huarui ginseng industry, and also a solid step in the promotion of thousands of years of Chinese health culture, ginseng culture and Changbai Mountain culture to the world Resource integration capability is one of the most important core competencies of all successful enterprises From the perspective of the world, first-class enterprises have extraordinary integration ability How large range, high level and strong density an enterprise can organize resources determines the value creation ability and development boundary of an enterprise In the new era and new economic situation, the integration of resources, scale efficiency and capital operation will enable Jinlihua to promote the development of ginseng industry through comprehensive calculation, and make a bigger enterprise and brand become the new expectation of Jilin ginseng.