"Instant retail" opens a new model for supermarkets

The retail model is in and out of the market segment, and the small business format has recently emerged again

Small business stores are popular

With the slowdown in the layout of supermarkets and hypermarkets, small business formats closer to community consumers have attracted retailers' attention

This kind of small-scale retail store is not only deployed in the first flight supermarket, but Beijing Wumart also takes a fancy to the "small store" economy

Such small supermarkets can also make profits faster

New consumption scenarios, new traffic, and new forms of real-time retail serving local stores are regarded by many brick-and-mortar retailers as a breakthrough for rapid recovery

Although the store has a small variety of goods

The layout of small stores is different from that of traditional large supermarkets.

The most important thing about small stores is fireworks.

Regardless of market size or room for improvement, community commerce is enough to impress companies from all sides

Not long ago, the China Chain Store and Franchise Association (CCFA) released the "Top 100 Chinese Chain Stores in 2021", showing that the total number of stores of the Top 100 chain companies in 2021 will increase by 8.

Wen Zhihong, a senior expert in the chain industry, said that in terms of the trend of the "Top 100 Chinese Chain Stores in 2021", small businesses such as convenience stores and small specialty stores are developing rapidly, and some companies have entered the top 20

New momentum for industry growth

In Tongzhou, Beijing, Xiao Liu, who was born in the 1990s, runs an 80-square-meter affordable department store.

Regarding this new form of business that integrates online and offline, Huang Hao, a researcher at the Institute of Financial and Economic Strategy of the Chinese Academy of Social Sciences, said that instant retail is an intermediary of e-commerce platforms, driving community offline retail stores to serve surrounding residents, in addition to expanding offline retail The market scope of retail also promotes the offline real economy

　　The satisfaction of immediate demand requires more efficient performance capabilities and distributed supply

　　Instant retail refocuses on offline brick-and-mortar stores, and its core purpose is to help accelerate the digital operation and online efficiency of offline supermarkets, retail stores and brand owners, and improve the efficiency of their consumer customers, shopping scenarios and brands.

　　Huang Hao, an associate researcher at the Institute of Financial and Economic Strategy of the Chinese Academy of Sciences, said that since instant retailing uses the entire e-commerce platform as an intermediary to drive community offline retail stores to serve the surrounding community residents, it can expand the market scope of offline retailing and have a positive impact on the offline real economy.

　　(Comprehensive arrangement by Gao Na)

　　"China Food News" (07 edition on August 19, 2022)

　　(Editor-in-charge: Gao Na)