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Instant retail, a retail model that provides consumers with fast delivery services in 1 hour or even 30 minutes, is activating more consumption scenarios and bringing new vitality
The changes in supermarkets over the past few years are a microcosm of the rapid development of instant retail in China, and also reflect the changes
In the past decade, China's e-commerce model has developed rapidly, a set of instant fulfillment systems including takeaway riders and intelligent scheduling have been established, and a large number of takeaway riders, technology-driven digital platforms, and continuously optimized delivery timeliness have become the key factors
Industry experts believe that instant retail has the characteristics of fast, close, and rooted in the local area, which can meet the needs
A number of institutions predict that in the next few years, the market size of the new form of instant retail will reach the order of trillion yuan
At present, in China's instant retail format, there is not only the combination of Internet distribution platforms such as JD.
Industry insiders believe that instant retail requires high manpower, technology and marketing investment, coupled with its own immediacy, decentralization and personalization characteristics, making cost reduction still the most important challenge
(Wang Feng)
China Food News (2022.
(Editor-in-Charge: Gao Na)
