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According to the "China Coffee Market and Industry Survey and Analysis Report" recently released by the Institute of Science and Technology Information of the Chinese Academy of Tropical Agricultural Sciences, coffee consumption in China has grown rapidly in recent years, and instant coffee is still the mainstream product in the Chinese market
The "Report" pointed out that the current coffee consumption market is mainly concentrated in large cities.
In the retail market, instant coffee is still the mainstay
Among various instant coffee categories, milk coffee with less bitterness and easier mouthfeel is the first choice for young consumers
Data released by Euromonitor International recently also showed that the total retail sales of China's instant coffee market in 2020 reached 12.
At present, the coffee planting area in China is stable at about 1.
(Meng Gang)
"China Food News" (May 31, 2021 04 edition)
(Editor-in-charge: Wang Han)