Innovation And Upgrade Mrs. Le launched three new products to meet the needs of consumer differentiation

Consumption upgrading is the current overall trend of China's consumer industry, in the income increase under the support factors, residents' consumer confidence is constantly improving, correspondingly, China's consumer market is also moving towards healthy, quality direction.
, China is taking place a larger demographic structural changes, after 90 into the 30-year-old, become a new generation of consumers.
74 per cent of people spent more time "cooking at home" during this year's outbreak, according to a survey.
changes in consumer groups and the resulting changes in consumer demand have put forward higher demand for condiment enterprises.
As one of China's well-known enterprises in fresh taste science, Shanghai Mrs. Le Food Co., Ltd. has always been concerned about the actual needs of society, in October 16, 2020 held in the "2020 Mrs. Le fresh taste science gathering future seminar", Mrs. Le officially released recipe-style seasonings, new and upgraded chicken powder seasonings, abalone oil and other three products to help consumers solve the "simple, delicious, safe" pain point. during the
outbreak, offline dining was closed to customers, many "kitchen nods" struggled to cook, and "kitchen people" and "chefs" had to choose between busy home office and carefully cooked delicacies.
, based on 30 years of experience in the fresh taste field, selected ingredients and pre-launched "recipe-style seasonings" in April.
no need to add any other seasonings, simple three-step, authentic delicious, a pack to do, while simplifying the cooking steps, but also retain the fun of cooking.
Mrs. Music Recipe Seasoning "Cooky Seasonings" the first five classic dishes: Miyabao chicken, mamma tofu, sugar and vinegar ribs, fish meat silk, black pepper cow willow in the e-commerce channels for pre-sale, have achieved remarkable results.
"recipe-style seasonings" as a mature single product has been recognized by the market, or will become the future of the condiment industry, one of the major trends.
is pleased to officially launch her collection on October 16th as a new category, and will develop more flavours in the future to meet the needs of the eaters for classic delicacies and culinary pleasures.
the same day, Mrs. Le Huan new upgrade of the new chicken powder series also officially debuted.
4 specifications to adapt to different use of the scene dosing, alcohol chicken fresh, meat fresh raw materials up to 30%, fine particles, easy to dissolve, convenient taste, pickled cooking all applicable, welcomed by consumers.
new chicken powder seasoning debuted at the Summer New Cloud Launch in August.
On the 20th of that month, Zhang Xiqiang, President of Shanghai Mrs. Le Food Co., Ltd., dropped his wife Lotte Cat's official flagship store in the live room, with the fresh chef to explain and cook the new chicken powder seasoning, a total of 67,000 views, 5428 million likes.
addition, Mrs. Le Bao juice oil, Mrs. Le also in the fresh science gathering power future seminar site for the first time released the latest product - abalone oil.
to mrs. Le 30 years of classic banquet series for the heritage, oil added abalone juice, get a double delicious taste.
In the product details, the series of silicone valve cap, even if the kitchen no one can accurately control the amount, perfect solution to the user's pain point in the process, put an end to the "spoon shake all" of the "kitchen tragedy", so that cooking at home can also enjoy banquet-level quality.
Zhang Xiqiang, president of Shanghai Mrs. Le Food Co., Ltd., and Xu Wei, chief marketing officer, said: Mrs. Le has been from the actual needs of consumers, and strive to bring consumers simpler, delicious, safe flavoring products.
will continue to carry out more product development and innovation in the future.
products cover solid compound flavor seasonings and liquid fresh seasonings two different series, a number of sub-brands, product specifications of nearly 300 items.
will continue to actively carry out product research and development, expand more consumers need seasoning products, to bring consumers a more delicious taste.
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