Innova Market Insights Releases Top 10 Global Food and Beverage Trends for 2022

Recently, Innova Market Insights released the top ten global food and beverage trends in 2022, and "One Planet" ranks first in the top ten trends

　"One Planet" represents a shared sense of responsibility by consumers, which is guiding new consumption decisions and lifestyles

Lu Ann Williams, Director of Global Insights and Innovation at Innova, said: "The health of the planet is the top consumer concern right now, and this is one of the biggest shifts we've seen

In other respects, the COVID-19 pandemic has profoundly changed social habits, and people's attention to health has been further increased

Trend 1.

Environmental issues have become the most concerned global topic for consumers

Trend 2.

Plant-based will remain popular, mainly due to consumers' emphasis on personal health and sustainability, and their desire for a variety of dietary choices

Trend 3.

Advances in technology have created opportunities for innovation in the food and beverage industry, where every aspect of a product can be changed, from product conception to consumer use

Trend 4.

The new crown pneumonia epidemic has changed the eating scene, and new consumption habits have emerged

Trend 5.

　　Consumers are holding the right to speak, they are speaking through digital platforms or offline channels, and they are looking forward to the participation of brands

　　Trend 6.

　　Microbiome will change the way personal health is managed

　　Trend 7.
Back to basics

　　Locally produced products are more attractive for environmental and economic reasons
.
More and more consumers are willing to support the local economy, such as visiting nearby businesses or participating in community building
.
Consumers are either seeking natural ingredients, buying something they are familiar with, or out of nostalgia, food and produce that is not far from where they are located will feel authentic, fresh and delightful experience
.

　　Trend 8.
Experience First

　　Affected by the continuous impact of the new crown pneumonia epidemic, people are more eager than ever to try new things
.
As part of their lifestyle, food and beverages are one of the sources of novelty experiences for consumers
.
There are many new and interesting products on the market, merchants entering new fields, or making unexpected collaborations
.

　　Trend 9.
Turn "waste" into treasure

　　A circular economy has also emerged in the food and beverage sector, with raw materials once considered waste getting a second life
.
Brands need to communicate their efforts to upcycle and recycle in more creative ways, sending an authentic and positive message to consumers
.

　　Trend 10.
Food speaks for "me"

　　The food and beverages people choose represent their way of life, and consumers' values ​​influence purchasing decisions
.
People expect their personalities to be reflected in food and beverages, and they also expect food and beverages to represent their personalities
.
Brands can seize this opportunity to create more personal products and provide channels for consumers to express themselves
.

　　(Wang Jinchen)

　　Responsible editor: Zhao Yu Review: Wang Jinchen