Ingtron Greater China President Xia Fuliang: Do beyond the chemical boundaries of the improver, do the world's best specialty chemical companies!

"Ingtron's goal is to be the best specialty chemical company in the world, and we are making steady progress on this path."
of this year, Win officially announced a new brand slogan, put forward a new corporate mission. On July 1, Estron completed an organizational restructuring that re-formed the previous three business segments into four business units

. Win is making steady progress towards the world's best specialty chemical companies, constantly exploring new opportunities in the market with keen insight, and continuing to transform innovative development ideas. How do you achieve a new enterprise mission with a new organizational structure? How to seek new development opportunities in the process of transcending chemical boundaries? Mr. Xia Fuliang, President of Ingtroon Greater China, recently gave an exclusive interview to this column.
Preciding Greater China President Mr. Xia Fuliang
The new business structure carries a new corporate mission
At the beginning of this year, FCN officially announced a new brand slogan: "Leading Beyond Chemistry", proposed a new corporate mission "beyond the chemical boundaries, leading a better future", how to understand the meaning of this new mission? Does this mean that Ingtron will be more than just a chemical industry in terms of development strategy and business layout?
the "Beyond Beyond ChemistryChinese "Beyond the boundaries of chemistry and leading the future." This is not only Created brand slogan, but also our corporate mission and self-image of the communication. This mission not only answers who we are and what we strive for, but is also the driving force behind the company's strategic decision-making, providing direction for operational business development.
goal is to be the best specialty chemical company in the world, and we are making steady progress on this path. At present, the specialty chemicals business accounts for 80% of Created's product portfolio.
on the other hand, Ingtron is transcending chemical boundaries, connecting knowledge and insights from a wide range of fields beyond chemistry, biotechnology, physics, materials science, and natural sciences, seeking growth opportunities, and working with our partners to develop solutions. That's what we're good at, and that's where the opportunities lie in the future. At the same time, we see sustainability as a key driver of growth and have adapted our portfolio, investment and innovation management accordingly.
addition, the brand logo has the second half: To Improve Life, Today and Tomorrow. Ingtron is the "improver", which means we provide our customers with solutions that make their products more sustainable, effective and efficient, making the world a better place.
CCN proposed in March this year to re-form the previous three business sectors into four business units, is it currently in accordance with the stated objectives? What product lines will be included in the new business unit after the restructuring?
in order to become the world's best specialty chemical company, Utron proposed four strategic growth engines, namely specialty additives, animal nutrition, health care and care, intelligent materials. With this in place, the Group announced a new organizational structure and completed an organizational restructuring on July 1st, with the original business segment re-composed into four business units with a more balanced size and type of business: Specialty Additives, Nutrition and Consumer Chemicals, Smart Materials and Functional Materials.
, the Smart Materials business focuses on innovative materials, proposing resource-saving solutions and replacing traditional materials. The business unit's products include high-performance inorganic materials such as silicon dioxide, silane, peroxides and specialty catalysts, as well as high-performance polymers such as polyamide 12, polyamide, specialty polybutylene and polyester, as well as compounds, composites and films based on these polymers.
specialty additives business unit mainly covers a variety of specialty additives, high-performance crosslinking agents, comfort and insulation materials, etc. , with silicone and amine integrated technology platform.
Nutrition and Care focuses on developing differentiated solutions for consumer-oriented markets such as pharmaceutical health, personal care and home care, and animal nutrition.
Functional Materials business unit is a cost-effective and energy-intensive foundational business that covers functional intermediates and functional solutions, has a powerful technology platform and efficient processes, and contributes primarily to the company's free cash flow.
four business units will each play a clear strategic role, facing the common end market, sharing a unified standard technology platform, but also easier to manage. In addition, the four business units have their own streamlined and efficient organizational structure.
solutions that CCN has recently launched, or which new projects are under way, that explore beyond chemical boundaries?
To take animal nutrition as an example. At present, traditional livestock farming methods are no longer sufficient to meet the growing demand for animal protein in the rising population. We need to rely on modern science and technology to optimize production. To this end, Utd is actively transforming it from a supplier of animal nutrition products to a provider of systematic solutions for precision farming. One of the highlights is the combination of state-of-the-art digital technology and our expertise in animal science and biostat statistics to introduce digital precision farming services to help farms transform digitally.
Recently, Win completed two digital farming technologies in the Chinese market: in July, through a venture capital fund, we invested in a Chinese start-up focused on intelligent pig health farming management to deepen our insight into new technologies in the pig farming market, and in early August, we officially launched an intelligent poultry farming management software in the Chinese market that better helps farmers manage, predict and optimize production through big data and algorithms.
example comes from the field of innovative research and development. Win wants to have a positive impact on the climate. We are exploring green applications for carbon dioxide to help reduce the amount of carbon dioxide in the atmosphere. Ewing is working with Siemens on a research project, Rheticus, which combines electrolytic technology, chemicals and biotechnology to convert carbon dioxide and water into high-value specialty chemicals using electricity and bacteria produced from renewable sources. At present, Win has built a relevant test plant in the chemical industrial park in Marr, Germany. In addition, Win has signed a joint research agreement with Baiersdorf to develop sustainable raw materials for personal care products using CARBON as a starting material.
to seize the business opportunities in China
This year's "two sessions" proposed that China should vigorously develop "new infrastructure", for "new infrastructure", what innovative solutions are created?
government's accelerated layout of the "new infrastructure" will bring new momentum to China's economic development, as well as new opportunities for the specialty chemical market. Nova's innovative products and technologies, such as silane and high-performance materials, have broad application prospects.
, for example, Nova's range of innovative materials plays an important role in the construction of 5G communications infrastructure. Vcrom provides silicon tetrachloride, a raw material with a purity of up to 99.9999%, for fiber prefabribriced rods, which is critical to improving fiber optic photoelectrelectrulation performance. Silane products, crosslinkers, modifiers, etc. can be used as additives to improve the 5G base station printed circuit board (PCB) resistance, heat resistance, fatigue resistance and other properties.
for intercity high-speed rail and urban rail transit, Created ROHACELL ® foam can be used in the structural components of trains. This composite material not only has light, high-strength properties, durability and toughness is also excellent, can help the train speed up at the same time, to ensure operational safety. In recent years, in order to comply with the trend of environmental protection, rail transit coating applications are rapidly changing to water-based environmental protection coatings. Ewing has developed a range of additive products for water-based coatings to reduce VOCs content in coatings and improve their water resistance, corrosion resistance, weather resistance and other properties.
electric vehicle charging station is listed as one of the seven areas of "new infrastructure", which also provides an important guarantee for the development of electric vehicle industry. In electric vehicles, Estrac offers a complete solution for electric vehicle battery systems: Created gas phase metal oxides can be used to cover battery positive materials, improve battery energy density and fast charging capacity;
addition, driven by "new infrastructure", the city's existing infrastructure will also usher in upgrading, and in the longer term, ecological green, sustainable development will be the focus of future urban construction. Whether it is new construction projects, or the maintenance and transformation of existing building facilities, Created special chemical additives, advanced functional alternative building materials, can contribute to urban construction in energy conservation and emission reduction, energy efficiency, recycling and other aspects.
CCN recently released financial results show that due to the impact of the epidemic, Fc2Q sales and earnings are down year-on-year, how is Greater China performing? What measures have Created Greater China taken to cope with the impact of the outbreak?
outbreak of new crown pneumonia triggered a global recession in the short term, and the apparent weakness in demand in some markets has also caused uncertainty about future global economic trends. From the second quarter's performance, we can see the real impact of the outbreak. Despite this, Ingtron has responded positively to the outbreak crisis and has maintained a stable operation. Through the implementation of the strategic adjustment and efficiency plan of the product portfolio, the Company performed better than expected in the first half of the year, particularly our two growth segments, the Resource Efficiency Segment and the Nutrition and Consumer Chemicals segment, which maintained robust EBITDA margins. In the Chinese market, our business has also maintained a good momentum.
the global outbreak of new crown pneumonia continues to spread. We must think about how to produce and operate under the "new normal" to deal with the impact of the outbreak.
, ensuring the health and safety of our employees is critical to Creating. Our offices and production sites maintain stringent hygiene standards and safety measures, keep abstring on the latest developments and developing and implementing regulations in a timely manner in accordance with epidemic prevention requirements in different regions.
, give full play to the advantages of balanced layout. In China, we have strong local research and development and production capacity: our 12 production sites are well-laid and have extensive operations, while our research and development center in Shanghai provides technical services to local and even Asian customers. At the same time, products are used in food and feed, consumer and personal care products, automobiles, construction, plastics and many other end markets. Balanced geographical distribution and product portfolio make Victory more resilient to market volatility risks. Despite the logistical and production challenges of this new crown crisis, Escrius has benefited from its global network, keeping all of its supply chains intact and ensuring a reliable supply to its customers.
again, constantly close to customers, achievements to each other. The experience of the past few months has proved that only by working together can individuals, enterprises and society overcome difficulties together. The situation of the epidemic is gradually stable, the government's series of policies and measures, such as the "two new one" construction, will inject new momentum into the sustained economic recovery, bringing new market trends. Innovation for these new trends requires collaboration, and our business is not just about producing chemicals, it's about developing solutions with partners. To this end, we are constantly close to customers, rapid response to market demand.
, maintain a high degree of control over cash and costs. The crisis triggered by the outbreak of neo-crown pneumonia is not over, and the global economic trend remains fraught with uncertainty. A good financial position and liquid asset buffer reserves will help companies weather the crisis smoothly.
what do you hope for this year's win in Greater China? How do you plan to lead a Chinese team and improve your company's profitability at a time when the new crown pneumonia epidemic is ravaging the world?
has always regarded China as one of the main drivers of global economic development. China's strong recovery after the outbreak has slowed has shown its resilience. In the future, Otstron will continue to work deep into the Chinese market, fulfill our corporate mission of "beyond chemical boundaries and leading a better future", contribute high-value products and solutions to local customers and end markets, and continue to enhance the company's performance with customers and partners.
innovation is our goal, and we want to drive the company's business through innovation. To this end, we are focusing on product innovation, application innovation, accelerate the speed of cutting-edge products to market, for customers to bring greater value, promote business growth. At the same time, we will further support enterprise development by tapping new technologies and business models in China through innovative business models such as venture capital funds, digital e-commerce, and cross-industry chain cooperation.
we will continue to focus on the general trend of China's social and economic development, especially the "new infrastructure" projects, in green manufacturing, new energy vehicles, renewable energy, 5G construction, healthy living and other aspects of business opportunities. To this end, we will also increase our investment in China, increase existing capacity, improve existing efficiency and meet growing local demand.
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