Industry tycoons paint a new blueprint for the growth of the coatings market in 2016

Mr.
Guo Xiangen, Chairman of First New Material Technology Development Co.
, Ltd.
, said that the market segment war has quietly started, and different category roles mean different category strategies and category goals.
How can we locate a good category? Mr.
Guo Xiangen believes that the positioning of the category should be more of a value positioning, a value concept given to the brand, and this concept must be easy to understand by consumers and can arouse consumers' desire to purchase.
When asked about a series of problems caused by mergers and acquisitions and reorganizations caused by the operation of the capital market, Mr.
Guo Xiangen said that in order to minimize cultural conflicts, it is necessary to establish a common culture of compatibility.
At the same time, it is necessary to retain as much as possible the high-quality resources of the enterprise itself in terms of management system, corporate culture, etc.
, and guide them to become the backbone.
Only in this way can the integration be guaranteed and the next development of the enterprise can be smoother.

Mr.
Chen Yin, Vice President Director and Chief Technology Officer of Contemporary Real Estate Group, expressed his views in the face of the discussion of the "craftsman spirit".
He said that after the industrial revolution, production has gradually shifted from hand-crafted workshops to mechanized mass production, and craftsmen have also begun to suffer.
Left out.
In our country, after decades of triumphant advancement in the coatings industry, the output has also doubled several times to become a veritable paint country, which also stays at "big" rather than "strong".
There are many reasons for its restraint, and the proposal of the "craftsman spirit" has begun to make people reflect on the shortcomings of "Made in China".
He believes that the spirit of craftsmanship itself contains meanings such as ensuring product quality, innovating through the old, and extending the service industry chain, which are particularly important for companies engaged in the coatings industry and need to be actively promoted by coating companies.

The guest host, Mr.
Ming Yan, expressed his views on the traditional industry Internet+.
He said that it has been a year since Internet+ was proposed.
Many traditional industries are gradually being changed by the Internet, and these industries are also in Fumbling out how to go out of a road that fits your own Internet, paint is no exception.
In fact, Internet+ in traditional industries uses the Internet to deconstruct and reconstruct the industrial chain of traditional industries.
If Internet+ is to completely solve the problems of traditional industries, the reconstruction of the industrial chain must be thorough.
Re-deconstruct the industrial value chain, and then reconstruct the value through the Internet, so that the supply and demand sides can achieve accurate matching, and achieve the purpose of reducing industry costs and improving industry efficiency.

The predicament of the architectural coatings market has gradually become clear under the layers of interpretations of the coating giants.
In the face of the new normal, coatings companies should bring forth the new, return to their original aspirations, seek new categories, seek new growth points, and regain the spirit of craftsmanship.
Back to the original intention of coating companies at the beginning of their business, the China Coatings Industry Association stated that during the 13th Five-Year Plan period, China Coatings will vigorously promote supply-side reforms and provide more coating products that meet market demand and cost-effectiveness.
Architectural coatings companies should focus on this goal.
The core competitiveness of the enterprise seeks a breakthrough.

Industrial Coatings Session: How to break through in a highly competitive environment?

Qi Xiang’an, President of Sany Heavy Industry, interpreted the current situation of China’s industrial coating market in recent years.
He said: “Under the pull of downstream, China’s coating materials, process technology and equipment have accelerated the research and development speed.
At present, it has basically been able to meet the downstream needs.
Demand.
However, there is still a big gap between domestic coating technology and foreign advanced technology, which is mainly manifested in industries that require higher coating technology, such as car coating, which cannot fully meet the requirements.
At present, domestic car coating technology And equipment, still focusing on the use of foreign technology and equipment.
"

Yan Yongjiang, former executive vice president of the Institute of Marine Chemical Industry, professor-level senior engineer, secretary-general of the Anticorrosive Branch of China Coatings Association, and secretary-general of Shandong Coatings Association, said: “The market for industrial coatings is firstly oriented by high-performance requirements.
Both protection and decoration functions.
Under the environment of the new normal of China’s economy, domestic infrastructure projects, automobile manufacturing, petrochemical energy, home appliance digital and other industries all have different status quo changes.
Industrial coating companies should make adequate products and R&D preparation.
"

Zhang Jiao, chairman of Shanxi Huabao Paint Co.
, Ltd.
, was concerned that with the convening of the National Congress of the People’s Republic of China, the term “craftsman spirit” became popular across the country.
He used the platform of the summit forum to emphasize to the guests: “Industrial coatings need to improve the supply of products and services.
Highlight the core basic points that promote the upgrading of the industrial coatings industry.
Huabao Coatings encourages its peers to carry out personalized customization and flexible production, cultivate the spirit of craftsmanship for excellence, increase varieties, improve quality, and create brands.
"

Fan Zhiliang, general manager of the China business of Dejialang Camel Powder Coatings (Dongguan) Co.
, Ltd.
, expressed his views on the levy of consumption tax.
He said: "We have already prepared for the levy of consumption tax.
Although for our company, the tax burden is It will increase, but it is also a driving force for the transformation and upgrading of coatings companies.
I think the levy of consumption tax will accelerate the internal integration of the coatings industry and force some backward companies to withdraw from the market, which is conducive to the improvement of the industry environment.
"

Zhang Wenli, Marketing Manager of Akzo Nobel Protective Coatings (Suzhou) Co.
, Ltd.
, paid attention to the trend of "Internet +" traditional industries.
He said: "In the past ten years, the development of the Internet has clearly demonstrated this: the addition of media produces online media, which has a great impact on traditional media; the addition of entertainment produces online games; the addition of retail produces e-commerce, which is now very large; Internet finance is very hot recently.
The Internet will make finance more efficient and better serve the economy.
Coating companies also need to go through Internet+.
When an appropriate model is found, the traditional industrial coatings industry will undergo fission.
"

Discussions on industrial coatings are in full swing.
Mankind has entered the 21st century, and environmental protection and development have become the themes of today's world.
At present, China has become the world's largest paint producer and consumer.
In 2015, it has reached about 50 billion yuan in the water-based paint market.
With such a huge market, are users ready to accept environmentally friendly products? Has the role of consumption tax been shown? In addition to its own efforts, what kind of help does the company need for upstream and downstream, and other related industries? In 5 years, how much market share will green and environmentally friendly coating products occupy? Regarding the above issues, the guests of the forum talked freely, and the words of each family were not the same, and there were heated discussions on the forum site.

The Summit Forum of China Coatings Brand Summit focuses on the present and the future.
The summit forum of this year's coatings brand event led professional discussions with profound themes.
Under the multiple pressures of high market competition, increasingly tight policy requirements, and conflicts between the real economy and the capital market, it provided a breath of fresh air for industrial coatings.
Forum The guests' fierce collision of ideas constantly burst out new ideas sparks, which inspires people and brings more thinking to industrial coatings companies.

The China Coatings Brand Summit Forum hosted by Huicong.
com has become the most influential and authoritative forum in the coatings industry, which has promoted the prosperity of China's coatings industry and the innovation of brand development.
From industry development, to brand building, from industrial layout to environmental protection transformation, from corporate strategy to employment, from supply chain management to technological innovation, discussing the content combined with the development of the times, and through the efficient and powerful media communication of HC Network, thus assisting the coating The healthy development of the industry.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )