Industry | Home furnishing industry will usher in a "small outbreak" after the epidemic

In the past few days, as the epidemic has been gradually brought under control, Xi'an has begun to resume work on a large scale.
The home improvement industry has shown signs of recovery, and home furnishing stores and decoration companies have gradually resumed normal operations.
What is the trend of the home furnishing industry after the epidemic? The recent performance of the upstream real estate industry and consumer perception may give some answers.
Centralized opening of the property market and price-cutting sales will drive the home furnishing industry.
The property market will be launched centrally, and price-cutting sales will drive the home furnishing industry.
On February 18, Evergrande launched a 25% discount, which was the first shot of the national property market promotion.
Since then, various real estate companies have launched a sales promotion model.
Many real estates in North Xi’an, Economic Development, High-tech, Chengxi, Chengnan, Port District, Chanba, Xixian New District, Jingwei, Lintong and other places have launched a lot of special offers, and there are even many houses in multiple In addition to the preferential policy, there is a 5% discount.
Industry insiders believe that the backlog of housing demand in the first quarter may be effectively released in the second quarter, and real estate is expected to usher in a phased sales window period.
The peak of real estate sales has created more opportunities for the downstream home furnishing industry.
In addition, due to the impact of the epidemic, the opening plans of most properties have to be postponed.
After the epidemic is over, the opening peak will inevitably be ushered in.
As a real estate business, in order to increase income and reduce losses, a large number of new properties will definitely be released in a concentrated manner.
According to data from professional property market inspection agencies, under the influence of the epidemic, Xi'an's commercial housing transactions totaled about 40,000 square meters in February.
"The development of real estate will bring good news to the home furnishing industry to a certain extent.
As home furnishing is a downstream industry of real estate, the increase in housing demand will further drive the increase in sales in the home furnishing industry.
" said Jin Xifeng, chairman of Fule Group, Shaanxi Furniture Association.
The survey found that 60% of homeowners would not give up the renovation plan.
The survey found that 60% of the homeowners would not give up the renovation plan.
On February 1, Sina Home released a questionnaire on the Home Consumption Psychology Survey under the Epidemic.
The survey found that nearly 36% of households said the original It is planned that there will be renovation needs in February or March, and more than 70% of families have a renovation budget of more than 100,000.
Although the epidemic has seriously affected the renovation progress of the owners, 62% of the people said that they would not abandon the renovation plan due to the impact of the epidemic.
Lv Xuwei, general manager of Xi'an Jinzhao Decoration, said that the epidemic did have a significant impact on the home furnishing industry in the first quarter.
But fortunately, the needs of household consumer groups are obvious.
No matter what the environment is, there are specific consumer groups.
This part of the group will not give up decoration and leave the house vacant because of the epidemic.
The epidemic only delayed their original decoration plan and delayed consumption.
I believe that the home improvement market will usher in a small peak in the second half of the year.
“It is believed that after the epidemic is over, the home furnishing market will usher in a'small outbreak' of sales.
As a low-frequency consumer product, consumers will only buy home furnishing products when there is demand, and they are not affected by external environmental factors.
It is only affected by the epidemic.
It hasn't opened yet, which has delayed overall consumption," said Ge Shijun, planning director of Sansen Home and Building Materials City.
Li Qiang, deputy general manager of Jutailong Decoration, believes that there will be two positive changes in decoration needs after the epidemic: one is that more reservations will be made for decoration, and the number of buyers will definitely increase after the epidemic.
Many people have realized the importance of their own real estate through the epidemic; The renovation start rate will increase: people who have a house that has not been installed will choose to decorate and buy furniture as soon as possible, and they can live at any time after the installation is completed.
If the decoration has not been started, the construction will start as soon as possible, and those who have started will also speed up the construction period.
Companies with poor anti-risk capabilities accelerate delisting .
Companies with poor anti-risk capabilities accelerate delisting.
Quality companies enhance their competitiveness.
"Under the epidemic, large companies still have to face the operating pressure caused by the suspension of business, and small and medium-sized enterprises have to face cash.
Problems such as sudden decline in flow, shortage of front-end supply, weak back-end demand, and decline in profit margins.
" Liu Jun, general manager of urban people, believes that for small and medium-sized enterprises, the biggest cost is labor and rent.
During the epidemic, many small and medium-sized enterprises were forced to With the suspension of business, income has basically gone to zero, but all aspects of expenditure are essential.
The epidemic has dealt a harder blow to high-rent and labor-intensive household SMEs.
There is no shortage of practitioners who withdraw from the market as a result.
"Jin Xifeng said that the epidemic will further stimulate the reshuffle of the household industry.
In the past two years, the survival conditions of companies that are not very competitive and have problems with service reputation have been relatively difficult.
The epidemic may accelerate their exit speed, and the advantages of companies with strong brands, services, and qualifications will become more prominent.
In the past two years, home furnishing companies have realized that service and quality are the foundation of their invincibility.
Whether it is large home furnishing stores, building materials, furniture brands, and decoration companies, they have introduced various service measures to protect consumers' rights and interests to guide them.
With the healthy development of the industry, the living space of individual non-standard enterprises is getting smaller and smaller.
Consumers have a strong sense of healthy life.
Consumers have a strong sense of healthy life.
This invisibly stimulates the increase in product unit value.
"This epidemic has made us realize how important it is to have a healthy home environment.
The home is our "firewall" against viruses.
During the epidemic, we cannot go out for several days and stay at home almost 24 hours a day.
If the home is not healthy and environmentally friendly, then how can we talk about the quality of life.
Therefore, after the epidemic, consumers will I care more about the environmental protection of household products.
This will be an obvious change in consumer perceptions under the epidemic.
" Fan Yuanyuan, general manager of Songbao Kingdom, introduced.
In the past, although many consumers realized the importance of environmental protection, compared with environmental protection, the first thing consumers want to know is price.
However, the formaldehyde, benzene, TVOC, etc.
released by household and building materials that are not environmentally friendly will also invisibly harm human health.
After this epidemic, consumers have increased their environmental awareness and will be more willing to pay for environmentally friendly, healthy, and high-quality products, which will invisibly stimulate the increase in product unit value.
Various government policies support the recovery of industries.
Various government policies support the recovery of industries.
In the face of the epidemic, various localities and departments have issued a series of related policies to subsidize industries to "continue life" for small and medium-sized enterprises and increase confidence in the market and enterprises.
Zheshang Bank reduced the down payment for “non-restricted” households to 20%; Zhumadian, Henan reduced the provident fund down payment and issued housing subsidies; Xi’an also introduced a number of policies to help enterprises resume work and production, and there will be more preferential policies for corporate development in the future.
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…Many people in the industry believe that after the epidemic is relieved, my country's economy will rise rapidly, and the delayed consumption and investment will be released.
Moreover, after the epidemic is over, the country will introduce a series of policies to stimulate domestic demand and promote economic growth.