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The automotive coatings market is currently under pressure.
However, there is no time to rest and there is a high demand for innovation.
Recently, the "European Coatings" magazine and BASF Coatings and DSM experts paint exchanged views on the automation and digitization, and other trends in the automotive sector.
BASF , DSM Ralf Otte, director of marketing BASF Coatings believes that digitization is a huge opportunity.
He said: "Using digital technology and data allows us to improve the efficiency and effectiveness of our processes and create more added value for our customers.
" As he explained, this means that it is easier to connect with customers and optimize Service and quality control.
Johnson Zeng, Marketing Director of DSM Coatings Asia Pacific, also holds a similar view.
He said: "Better supply chains and improved manufacturing may also have an impact on the automotive coatings industry, making forecasting and maintenance easier.
" Ralf Otte, BASF Coatings Marketing Director Digitalization and End-User Demand Digitization and End-User Demand Digitization Especially changed the market, because it changed the behavior of end consumers.
He explained: “The impact of digitalization on consumer purchasing decision-making processes, as well as new channels such as virtual showrooms, will bring more and more diversified personal needs.
” BASF is actually taking a step in this direction, explained Ralf Otte Dao, digitalization has had a huge impact on color and design, one of our core competencies, adding: “It allows color to be experienced in a virtual form.
For example, with the help of “Auroom”, we provide a tool that can Digital visualization of coatings, including complex effects on 3D geometry, for color evaluation.
" Core DSM Coatings Asia Pacific Market Leader Zeng Qiang Autonomous Vehicles and Coatings Autonomous Vehicles and CoatingsOf course, digitalization is not the only trend in automotive coatings.
Johnson Zeng of DSM believes that autonomous driving will have a major impact: “Coatings help the sensor’s signal recognition and may help develop such solutions.
” Ralf Otte of BASF Coatings agreed and added: “In order to comply with radar Regulations and the color development process will need to change, presenting new challenges for our designers and color laboratories.
" "Climate protection is another big trend, reflected in the automotive industry's demand for sustainable solutions," Otte explain.
For example, through the biomass balance method, BASF has developed a concept to replace fossil raw materials with renewable resources.
Johnson Zeng goes even further and believes that "solar coatings and reflective coatings that contribute to green energy generation and energy efficiency" may play a role in the future.
Yes
However, there is no time to rest and there is a high demand for innovation.
Recently, the "European Coatings" magazine and BASF Coatings and DSM experts paint exchanged views on the automation and digitization, and other trends in the automotive sector.
BASF , DSM Ralf Otte, director of marketing BASF Coatings believes that digitization is a huge opportunity.
He said: "Using digital technology and data allows us to improve the efficiency and effectiveness of our processes and create more added value for our customers.
" As he explained, this means that it is easier to connect with customers and optimize Service and quality control.
Johnson Zeng, Marketing Director of DSM Coatings Asia Pacific, also holds a similar view.
He said: "Better supply chains and improved manufacturing may also have an impact on the automotive coatings industry, making forecasting and maintenance easier.
" Ralf Otte, BASF Coatings Marketing Director Digitalization and End-User Demand Digitization and End-User Demand Digitization Especially changed the market, because it changed the behavior of end consumers.
He explained: “The impact of digitalization on consumer purchasing decision-making processes, as well as new channels such as virtual showrooms, will bring more and more diversified personal needs.
” BASF is actually taking a step in this direction, explained Ralf Otte Dao, digitalization has had a huge impact on color and design, one of our core competencies, adding: “It allows color to be experienced in a virtual form.
For example, with the help of “Auroom”, we provide a tool that can Digital visualization of coatings, including complex effects on 3D geometry, for color evaluation.
" Core DSM Coatings Asia Pacific Market Leader Zeng Qiang Autonomous Vehicles and Coatings Autonomous Vehicles and CoatingsOf course, digitalization is not the only trend in automotive coatings.
Johnson Zeng of DSM believes that autonomous driving will have a major impact: “Coatings help the sensor’s signal recognition and may help develop such solutions.
” Ralf Otte of BASF Coatings agreed and added: “In order to comply with radar Regulations and the color development process will need to change, presenting new challenges for our designers and color laboratories.
" "Climate protection is another big trend, reflected in the automotive industry's demand for sustainable solutions," Otte explain.
For example, through the biomass balance method, BASF has developed a concept to replace fossil raw materials with renewable resources.
Johnson Zeng goes even further and believes that "solar coatings and reflective coatings that contribute to green energy generation and energy efficiency" may play a role in the future.
Yes
