In the hard power can not spell small and medium-sized enterprises why not focus on one side

China Coatings Network
: In recent years,
coatings
industry environment is relatively depressed, market competition is also increasing. For brand paint, due to its own economic and technical strength is relatively strong, relatively not to the point of failure. However, for small
and medium-
coatings companies, this is basically a big challenge. In the hard strength than large enterprises, small and medium-sized paint enterprises do not focus on one side, make characteristics, and then form their own core strength?
market research, found that many start-up small and medium-sized paint enterprises ignore the relative added value, often to the interests of enterprises as the center, the pursuit of so-called high gross margin brought added value. Commonly used is, through some nihilism concept, culture, taste, fashion, packaging and other means, to create a so-called "nihilism innovation" that can convince enterprises themselves, in order to cover the ear-stealing bell-style false sales price, and its name high added value, resulting in the product into the market lack of competitiveness, resulting in product failure.
the current paint market, large enterprises after all accounted for a minority, while small and medium-sized enterprises accounted for the majority of the wall. However, although small and medium-sized paint enterprises in the "quantity" holding an absolute advantage, but in the "quality" is difficult to match with large enterprises. With the increasing market competition, small and medium-sized paint enterprises must adhere to the principle of consumer core interests, in order to win the market.
with the changes of the times, the core consumer interests of many products have even changed fundamentally, consumers buy a product or service, their most urgent demand characteristics, is the core consumer interests of the product or service. Through this verification, the core consumer interests from the consumer side research will be different, but will show a certain kind of consumer interests more concentrated situation, which is the product or service of the core consumer interests unique. For small and medium-sized paint enterprises, it is through the study of the consumer market, the development of such a unique core consumer interests, and focus on the appeal of this core consumer interests, in the market after the product can be recognized by the market.
In short, in the increasingly fierce market competition now, small and medium-sized paint enterprises to face the inevitable existence of greater risks, so small and medium-sized enterprises must do "iron and their own strong", in order to help enterprises in the stability at the same time to achieve better development.