In the first quarter, Changsha building materials home improvement sales increased by 10% year-on-year

China Coatings Network
:
spring in the past is the home building materials industry's "nugget season", but this year's market looks more difficult. Last year, the property market was cold affected changsha everyone decoration enterprises and home building materials stores, but also let the first quarter of this year's home improvement building materials enterprises difficult nuggets. However, from January to February 2015, retail sales of building materials in Changsha increased by 7.8% year-on-year and furniture fell by 3.3%, according to the Changsha Bureau of Statistics. Reporters from all the assembly enterprises learned that in the face of the industry "bear market", most groups in the first quarter performance growth of more than 10%. Home improvement enterprise policy portfolio under the sub-product service market rebound, first of all, followed by the policy benefits: February central bank interest rate cut, March 4 ministries issued a second-home and second-hand housing New Deal, April "the Yangtze River mid-range urban group development plan" was approved, most of the interviewed home improvement business leaders believe that urban development will bring demographic dividends, although the policy combination boxing good need time to show, but the home building materials market capacity will expand. Jiang Weige, chairman of Hongyang Home Improvement Group, believes that "in the mixed decoration market, brand home improvement with appeal and influence is more accessible to the market." "In fact, compared with the small and medium-sized home wear enterprises door-to-door volume is small, repeated complaints of embarrassment, brand homewear performance in the first quarter showed a counter-trend upward. Reporters from the point stone home furnishings, Hongyang home furnishings, Medi decoration, casual home decoration and other brands of home furnishings group learned that the first quarter results increased by more than 10% year-on-year. Behind the performance, is the major brands of homewear enterprises to introduce more segmented products to meet the different needs of the market. Many brands have made positive adjustments in their products this year: on the one hand, based on high-end, the development of new products; Medi decoration aimed at the whole assembly market, become the whole "national character" standard Hunan's only implementation unit, casual residence decoration is based on ecology, to the first local ecological standards to serve consumers, casual residence decoration chairman Peng Xiaoxuan introduced, the next step will be with the guiyuan, Vanke and other brands of housing enterprises close cooperation, so that cross-border become a fact. Building materials stores this year and next year slowly expand into the city than there is no product inventory and other issues of the home improvement industry, building materials industry is facing more intense competition. Reporters on the ground visited the Han building materials park, the East Coast building materials market found that, although it is the decoration season, but the flow of people is scarce, many paved doors closed. A wooden door business head told reporters that its stores in the first quarter of the performance fell by about 30%. But similar to the home improvement industry, branded home building materials stores in the first quarter of this year have gained. Xiyingmen International Business Chain Vice President Lu Tian introduced, the Group will open five stores in the city this year and next, not afraid of market risks, confidence comes from the "decline in gross profit to shops, quality services for consumers to benefit." "House's first-quarter results are also up year-on-year, and it will open new stores in the province's mainland-level cities. Gu Yueming, general manager of Hunan District, believes that decoration has been regardful of the low season, the need to focus on serving their own guest groups. "All of this year's planned promotions are no longer large and complete, but have precise positioning and specific scope, and are more focused on improving consumer services." Wangdefu Chairman Zhou Xiaohui said. A number of business leaders said that this year, if the home industry "bear market", then the hardware quality improvement shopping environment, service quality to provide value-added value, affordable promotion refinement consumer groups and other methods, no doubt become the market for all building materials enterprises to lead the "36."