In the first half of the year, it outperformed the growth rate of the feed industry. New Hope Liuhe has done these things!

 　　In the first half of 2021, the price of live pigs has fallen, the price of raw materials has intensified, the feed is banned, and the outbreak of the new crown epidemic has caused the entire feed industry to face unprecedented difficulties, and the industry reshuffle has accelerated
.
On the evening of August 30, New Hope Liuhe released its 2021 half-year performance report.
Data shows that after New Hope Liuhe became the first feed company with a sales volume of over 20 million tons last year, the feed sector once again outperformed the national average growth rate in the first half of this year.
The sales volume of pig, poultry, ruminant and aquatic feed will all increase rapidly
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　On the evening of August 30, New Hope released the 2021 semi-annual report.
During the reporting period, it achieved operating income of 61.
519 billion yuan, an increase of 16.
823 billion yuan over the same period last year, an increase of 37.
64%; net profit was a loss of 3.
415 billion yuan
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　Although in the first half of the year, due to the rapid decline in the price of pigs, the price increase of feed ingredients, and the non-pest and weak virus epidemic, the pig industry of New Hope suffered losses; however, other business sectors performed well, especially the feed and food industries
.
Feed business is still the main pillar of New Hope.
It can provide the company with a stable profit base in the fluctuations of the livestock and poultry breeding cycle.
Its operating income was 32.
827 billion yuan, an increase of 10.
241 billion yuan over the same period last year, an increase of 45.
34%
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　According to statistics from the China Feed Industry Association, the total national feed output in the first half of 2021 was 139 million tons, a year-on-year increase of 21.
1%
.
In the first half of the year, New Hope sold a total of 13.
53 million tons of various feed products, a year-on-year increase of 3.
01 million tons, an increase of 29%.
Among them, export feed has reached 10.
11 million tons, an increase of 27% year-on-year.
The average growth rate in the industry
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　After 20 million tons ushered in a 29% increaseLB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

After 20 million tons ushered in a 29% increase after 20 million tons ushered in a 29% increase

　　In 2020, New Hope Liuhe has sold 23.
92 million tons of feed, becoming China's first feed company with a sales volume of over 20 million tons
.
In the first half of 2021, New Hope's feed industry will continue to maintain rapid growth
.
According to its financial report for the first half of 2021, a total of 13.
53 million tons of various feed products were sold, a year-on-year increase of 3.
01 million tons, an increase of 29%
.
Among them, the sales volume of export materials was 10.
11 million tons, a year-on-year increase of 27%
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

According to its financial report for the first half of 2021, a total of 13.
53 million tons of various feed products were sold, a year-on-year increase of 3.
01 million tons, an increase of 29%
.
Among them, the sales volume of export materials was 10.
11 million tons, a year-on-year increase of 27%
.

LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　From the perspective of subdivided varieties, pigs, poultry, ruminants, and aquatic products all increased year-on-year.
Among them, the sales of export pig feed was 2.
65 million tons, a year-on-year increase of 98%; the sales of foreign poultry feed was 6.
54 million tons, a year-on-year increase of 10%; the export of aquatic products The sales volume was 640,000 tons, an increase of 29% year-on-year; the sales volume of ruminant materials was 210,000 tons, an increase of 42% year-on-year
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　According to the data from China Feed Industry Association, the national output of pig feed, poultry feed, aquatic feed, and ruminant feed increased by 71%, -6%, 9%, and 18% respectively.
%, 20%, 24%
.
Among them, the growth of pig feed is the market growth opportunity under the influence of the epidemic, and the market is transitioning from premix and concentrated feed to full-price feed.
Poultry feed is the traditional dominant species of New Hope Liuhe, and aquatic feed and ruminant feed are among them.
Feed varieties that have been developed in recent years
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　Build a middle office to enhance professional capabilities, and centralized procurement to enhance formula cost advantagesLB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

Build the middle station to enhance the specialization ability, and the centralized procurement to increase the cost advantage of the formula.

　　Behind the data is the ability to organize and operate efficiently
.
New Hope Liuhe has established a feed industry management committee, equipped with relevant middle and Taiwan functions to coordinate domestic and foreign feed units and feed factories under the pig industry and poultry industry, so as to give full play to the domestic and foreign sales of more than 20 million tons of feed per year.
The total scale economy, the committee is responsible for formulating the strategic direction, market planning, pricing mechanism and other related policies for the export of feed, which improves the professional operation level of each link of the feed industry, strengthens the linkage between each link, and aligns upwards.
The management ability of each feed unit
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　Since 2021, feed price hikes have been fully launched.
Pig feed, poultry feed, and aquatic feed have risen by about 50-125 yuan/ton, and some fish feeds have risen by 200 yuan/ton
.
Large-scale enterprises have always had a comparative advantage in the purchase of bulk raw materials.
New Hope Liuhe has used the market research center’s ability to predict the price trend of raw materials based on the development of local raw materials.
While doing a good job in the procurement of local raw materials, it will increase the price in a timely manner.
Procurement ratio of imported raw materials at a high price
.
In the first half of 2021, the centralized extraction rate will reach 72%, and the centralized extraction rate of key varieties will reach 95%
.
Through the establishment of a complete supplier evaluation mechanism, a leading domestic raw material technology testing and development team has been created to further ensure product quality from the raw material link
.
New Hope also continues to iterate and promote low-cost alternative raw material diet formulas such as wheat, sorghum, and brown rice.
Under the premise of satisfying animal nutrition, it launches non-corn mixed diets, whole wheat diets, and whole brown rice diets, etc.
The formula line can quickly and flexibly adjust the formula when the price of raw materials fluctuates to keep the cost competitive
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

In the first half of 2021, the centralized extraction rate will reach 72%, and the centralized extraction rate of key varieties will reach 95%
.
Non-corn mixed diet, whole wheat diet, whole brown rice diet

　　Acquired 6 feed factories in a row, and the strategic layout of the whole region was steadily advancedLB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　Acquired 6 feed factories in a row, and the strategic layout of the whole region was steadily promoted　Acquired 6 feed factories continuously, and the strategic layout of the whole region was steadily promoted.

　　In just a few months from the end of 2020 to the beginning of 2021, New Hope Liuhe successively acquired 6 feed factories
.
Among them, Zhangjiajie Xinruixing and Zhejiang Haihuang Biology are special aquatic feed companies, Jiangsu Suxinyuan and Henan Muhe are pig feed companies, Zhangzhou Sequoia has achieved a breakthrough in the layout of New Hope Liuhe in the blank market in Fujian, and Zhaotong Pig Hero Feed is a strategic plan to help its Yunnan area realize its feed business
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

New Hope Liuhe Acquires 6 Feed Mills in Succession

　　It can be seen that this series of mergers and acquisitions is aimed at optimizing the national production capacity layout, promoting the diversification of product structure, and expanding market share
.
On the basis of proposing to build a comprehensive animal nutrition service platform for the entire industry chain, in 2021, in response to the rapid changes in the industry and changes in customer needs, a unified national "six closed-loop service systems" will be launched
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

"Six Closed-loop Service Systems"

　　In the period of accelerated reshuffle in the feed industry, New Hope Liuhe is already planning a layout for the next round of growth
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　The poultry industry has improved its internal strength, improved efficiency and reduced costs, and continued to consolidate the leading position of white feather broilersLB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　The poultry industry has improved its　internal skills, improved efficiency and reduced costs, and continued to consolidate the leading position of white feather broilers.

　　New Hope said that in the development of the poultry industry, the company will continue to firm up its strategic marketing transformation, improve its internal skills, and achieve efficiency improvements and cost reductions
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　　In August 2021, the WATT World's Top Poultry Companies Ranking List was released in August 2021.
New Hope Liuhe continued to rank fifth in the world, and at the same time maintained the market scale of the largest white feather meat and poultry slaughter in China
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

New Hope Liuhe continues to rank fifth in the world, and at the same time maintains the market size of the largest white feather meat and poultry slaughter in China

　　In the first half of the year, New Hope’s white feather poultry business achieved operating income of 9.
209 billion yuan, a year-on-year increase of 130 million yuan, an increase of 1.
43%
.
In terms of poultry by-product represented duck has become a sea fishing and other major brand of hot pot chain's main supplier, the company's development effort to build the " golden duck" in the first half also achieved more than 70 million yuan in sales toward The goal of a single product of 100 million yuan for the whole year is striving forward vigorously
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

" Golden Duck Shoe" also achieved sales of more than 70 million yuan in the first half of the year

　　The food industry continues to lay out the hot pot track and actively develops channels for heavy customersLB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

　The food industry continues to lay out the hot pot track and actively develops the channel for customers

　　Food business is the direction of New Hope's long-term transformation and development
.
Entering 2021, they will continue to enrich their product portfolio, and the hot pot food business has formed an orderly growth sequence
.
The small crispy meat series has become the industry benchmark for hot pot ingredients.
In the first half of the year, single product sales have exceeded 400 million yuan, an increase of 180% .
Beef slices, large-grain shrimp slips, luncheon meat and other series of ingredients suitable for hot pot scenes are launched Later also developed well
.
LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

The small crispy meat series has become the industry benchmark for hot pot ingredients.
The single product sales in the first half of the year have exceeded 400 million yuan, an increase of 180%.

　　In addition, New Hope officially launched the "Le Fanxi" high-end Western->jointly created with the leading European farming and animal husbandry company of France Coples at the beginning of this year to further enrich the product line and facilitate the development of high-end channels
.
   LB8 China Feed Industry Information Network-Based on feed, serving animal husbandry

"Le Fanxi"