In the era of slight drunkenness, everything can be "+ wine"

Wine has always been a very important element, and the charm of "alcohol +" is exploring more possibilities

Wine can be chewed

The earliest product of people's exposure to the marriage of food and alcohol was alcoholic chocolate, and then slowly developed fruit-flavored beverages with low alcohol content

Since then, the number of alcoholic foods has increased significantly, and ice cream with its own traffic has become a hot spot

Of course, it is not only ice cream that can be added with alcohol.

Orion's latest wine-flavored potato chips have 3 flavors, red wine, strawberry champagne and sweet-scented osmanthus rice wine.

In addition to potato chips, biscuits and snacks have long been co-branded with alcohol

Last year's Mid-Autumn Festival, new products containing alcohol also appeared in the moon cake circle

Drizzle follows the trend

Why is the slight drunkenness sweeping the food circle?

First of all, the introduction of some slightly addicted foods has solved some environmental problems

In addition, from the perspective of alcohol itself, the British medical journal The Lancet reported that in 2030, the annual alcohol intake of every adult in the world will increase to 7.

How to retain consumers

　　Today, when wine-flavored snacks are blooming everywhere, the freshness of consumers is easy to pass.

　　First of all, we must ensure food safety and do a good job in consumption classification

　　Most of the wine-flavored snacks on the market are short-term products launched for marketing, and if you want to become bigger and stronger, the most important thing is product quality

　　Finally, we can rely on packaging and marketing to create memory points, so that wine-flavored snacks are no longer limited commodities

(Comprehensive arrangement by Wang Jiayi)

"China Food News" (04 edition on August 16, 2021)

(Editor-in-charge: Gu Yufei)