In the competition of popular raw materials for milk powder, which ingredients are growing at a high speed?

In recent years, high-quality formula has become the key word for milk powder companies to compete, and the research and application of key nutritional components has also become an important indicator for evaluating a good can of milk powder

Lactoferrin

Lactoferrin is a non-heme iron-binding protein with a variety of rich nutritional values.

According to data from Global Market Insights, a global market research company, the global lactoferrin market is expected to exceed 265 million euros (about 2.

Organic OPO

As a special lipid structure naturally present in breast milk, OPO is easier for infants to digest and absorb fatty acids and calcium after processing

In 2018, OPO entered the organic product certification catalog, and organic OPO became a differentiated selling point of organic milk powder, which accelerated the upgrade of formula

Human milk oligosaccharide (HMO)

HMO is the third largest nutrient in breast milk, and its content is second only to lactose and lipids.

According to public information, more than 200 different breast milk oligosaccharides have been identified, and each HMO has different functions.

From the retail point of view, cross-border sales data shows that the growth rate of HMO milk powder in 2020 is as high as 360%, which is the fastest growing sub-category of the entire cross-border infant formula milk powder

DHA

For many years, DHA has been a popular nutrient in the field of maternal and infant food and nutritional products

Probiotics

According to the "Scientific Consensus on Probiotics (2020 Edition)", nearly 10,000 published academic papers have studied the various functions of different probiotic strains, and it has been confirmed that the core function of probiotics is to improve the human gastrointestinal tract.

The whole probiotics family is huge, but not many can be used in infant nutrition products.

OPN active protein

OPN exists in various tissues and body fluids of the human body, and its content is very high in breast milk, and the highest content in colostrum

Because the OPN content in breast milk and cow's milk is quite different, the OPN content in infant formula without OPN is very low

CPP

CPP, also known as casein phosphopeptide, is derived from high-quality bovine milk casein.

In infant formula milk powder, CPP is a special nutritional fortified formula, and matching an appropriate amount of CPP is the key to calcium supplementation.

Lutein

As the main pigment that constitutes the macular region of the human eye, lutein is called "eye gold" and is one of the important eye care raw materials

In recent years, the application of lutein has been very active, and one of the important reasons is the outbreak of the children's milk powder market
.
At present, the more popular children's milk powder are mainly functional products, especially the formula milk powder for children's vision protection, intellectual development and physical growth shows growth potential, and the addition of lutein accompanies the development of children's milk powder
.

A2 protein

Under the general trend of explosive growth of high-end sub-categories, A2 protein is undoubtedly a hot spot that has attracted industry attention in recent years, and has become synonymous with high-end quality.
The scale of consumption has also continued to expand.
The broad market prospects and strong development momentum attract Many dairy companies are rushing to the beach
.
The combination of popular nutrients and A2 protein has become a hot spot in milk powder formula innovation.
For example, in 2021, Junlebao will upgrade its core product Youcui organic milk powder to organic A2 milk powder, further enhancing its formula advantages
.

goat whey

　　The biggest pain point of China's goat milk powder industry lies in the shortage of core raw materials and the construction of the industrial chain.
Goat whey is especially in short supply.
Most of them rely on imports from Europe, the United States, Australia and other countries and regions.
Only a few large enterprises with stable supply chains have mastered demineralized goat whey powder.
resources
.

　　With the introduction of the "New Deal" for goat milk powder, the battle for goat whey has become more intense
.
Since only 6 grams of goat whey protein can be extracted per kilogram of goat milk, the maturity and industrialization of goat whey protein technology has become the key to the development of the "pure goat" market
.
Goat whey has become the focus of competition in the process of transitioning from "half-sheep" enterprises, which occupy 2/3 of the market, to "pure sheep"
.

　　In addition, "Lactoferrin + Probiotics + Nucleotides" has been hailed as the "Golden Triangle of Immunity" by the industry, and the double-benefit combination of "Probiotics + Prebiotics" has become a golden partner.
.
.
Technology research and development is never-ending, based on breastfeeding The research on the health of infants and young children continues, and the application of high-quality nutritional ingredients will still have a broad space for improvement in the future
.

　　(Source: Milk Powder Concern)

"China Food News" (February 15, 2022 04 edition)

　　(Editor-in-charge: Yang Xiaojing)