In 2021, the core points of the development of China's condiment industry are interpreted

At the beginning of 2021, the Information Department of China Condiment Association has received the economic data of various brands in 2020, and has also conducted in-depth exchanges with some representative enterprises, and more and more feel the importance and urgency of enterprises grasping the core points of development.
In order to promote more industry enterprises to find the right direction, rapid and orderly development, the Association's Information Department specially edited and collated the Association Executive Chairman Wei Xiangyun and Executive Vice President and Secretary-General Bai Yan in 2020 put forward the core points of the development of the industry, shared with the industry.
people's livelihood industry just need product consumption upgrade to promote the transformation and upgrading of the industry.
's GDP will exceed 100 trillion yuan by 2020, up 2.3% year-on-year.
China's per capita disposable income has been rising rapidly over the past five years, with data from the National Bureau of Statistics showing that in 2020, the per capita disposable income of the country's residents will be 32,189 yuan, an increase of 4.7% in nominal terms over the previous year.
under the support of rising income, residents' consumer confidence is constantly improving, correspondingly, China's consumer market is also moving towards healthy, quality direction.
in the condiment industry, through the development trend of e-commerce search terms, condiments also have a more obvious trend of consumption upgrade.
opportunities for product improvement in the changing demographics of consumers.
consumption and economy is the population, China is taking place a large demographic structural changes.
, the population is expected to peak at Chinese 1.46 billion by 2030, after which the population will be on a downt track.
means that 2020-2030 will Chinese the last decade of the dividend.
, on the other hand, the main driver of new consumption is often the new population, the first 90 years later has entered the 30-year-old, and has become a new generation of consumer power.
, China is ageing at an accelerating pace, and the proportion of new silver-haired people is rising rapidly.
there are plenty of opportunities for adaptive improvement of condiment products behind this.
sinking market is the fast-growing Blue Sea.
In the past 10 years, the main product innovation, brand innovation is mainly concentrated in the first-tier cities, but "prosperity is only the tip of the iceberg, ordinary life is the vast ocean", China's basic economic composition is actually built by the county, town, township-level market segments, China's fourth-tier and below cities accounted for more than 70% of the total Chinese mouths, low-level urban household condiment consumption is indeed growing rapidly.
based on the logic of the conduction of the upper and lower cities, it can be foreseen that the sinking market has strong market opportunities for consumer goods.
bucking the trend and concentrating on breaking the 01 condiment industry development smoothly according to enterprise survey data, by the end of 2020, involving "condiments" enterprises and individual industrial and commercial households in the industry / survival of 437074.
2020, 90,868 new condiment companies will be registered, an increase of 9.1% compared to 2019.
the top five provinces for the number of condiment enterprises are Shandong, Guangdong, Hunan, Sichuan and Henan.
According to china's top 100 brand enterprises statistics (100) show that in 2019, the total production of the top 100 enterprises was 14.289 million tons, sales revenue of 105.11 billion yuan, 2017-2019, the production output and sales revenue of the top 100 enterprises increased steadily year by year, the total sales revenue of the top 100 enterprises exceeded 100 billion yuan for the first time.
9.4%, 7.5% and 10.1% respectively in 2017-2019, while sales revenue of the top 100 companies grew by 9.5%, 10.8% and 10.7% in 2017-2019, respectively.
average sales price of the top 100 enterprises is 6577 yuan / ton, 7098 yuan / ton, 7356 yuan / ton, it can be seen that the overall value of condiment products increased year by year.
In 2019, 100% of the top 100 enterprises in terms of output are growing positively, 90% of the top 10 companies in sales revenue are growing positively, 3 of the top 10 enterprises with output growth rate of more than 50% are in the top 10 enterprises with total output, and 1 of the top 10 companies with sales revenue growth is not in the top 10 enterprises with total sales revenue growth.
02 Condiment listed enterprises bucked the trend to benefit from the performance growth of condiment listed companies, the 2020 condiment industry's major listed companies generally rose in share prices, Bohai International, Gaga Foods and Haitian Flavors were among the top three share price increases, the full-year share price rose 151.64 percent, 89.39 percent and 86.53 percent, respectively.
haitian taste industry and Zhongju high-tech is China's soy sauce (main products) industry leader.
its operating income, total profits and profit margins are not only leading the condiment industry, but also in the food and beverage industry.
soy sauce belongs to the people's lives of just-needed products, thousands of households must not leave.
even during the "epidemic" of the national war, household consumption of condiments such as soy sauce and vinegar has exploded.
Angie yeast is a multinational enterprise that provides food ingredients and yeast extracts for the food and beverage, pasta and condiment industries, and is a key science and technology application enterprise in the national food industry, belonging to the state-controlled local state-owned enterprises.
's shares rose more than 65 per cent as household consumption soared during the "epidemic" of the national war.
is based on the production of extracted vegetables-based integrated condiment production enterprises, but also China's pickle industry's largest enterprises.
state-controlled local state-owned enterprises.
price has risen by more than 50 per cent in 2020 because of the irreplaceability of its products.
vinegar industry is based on the production of vinegar-based integrated condiment production enterprises, belonging to state-controlled local state-owned enterprises.
shares are up more than 45 per cent in 2020 because of the company's sound operations.
thousand-year-old flavor industry is based on the production of soy sauce-based integrated condiment production enterprises, its product line and the sea taste industry, zhongju high-tech (delicious fresh) convergence.
is a private enterprise with clear property rights.
shares are up more than 75 per cent in 2020 as a result of its main business and product restructuring in place.
food is based on Sichuan seasonings, hot pot seasonings-based integrated condiment production enterprises, belongs to the backbone of the compound seasoning industry enterprises, but also clear property rights of private enterprises.
its product features outstanding, good business situation, development prospects can be available.
was once a look-down industry, an unknown company, and in recent years a number of billionaires and billionaires have emerged through the development of capital markets, which is unthinkable in China's past history.
this phenomenon, effectively witnessed the greatness and magic of China's A-share market, the fundamental reason is to improve the quality of listed companies, entrepreneurial spirit is played to the full.
, some enterprises and product consumption have decreased due to the fact that condiment products are essential, although due to external factors such as the outbreak.
but strong household consumption has made condiment products popular.
, especially listed leading enterprises and brand enterprise development momentum, China's condiment consumer stocks out of a wave of independent market.
New Consumption New Market New Channels New Opportunities 01 The rapid development of food and beverage consumption has given birth to new forms of consumption in 2020, with national food and beverage revenue of 3952.7 billion yuan, down 16.6% YoY, and limited food and beverage revenue of 823.2 billion yuan, down 14.0% YoY, down 26.0 percentage points, 21.1 percentage points, respectively, and the steady growth of the catering market for many years.
but the takeaway market is still booming and structural changes in catering continue.
food and beverage industry in recent years, there are two core needs, the first is the need for post-cooking standardization.
The big difference between Chinese food and European and American catering is that the chinese restaurant chain rate has always maintained a low level, the Chinese chain restaurant chain accounted for only about 20%, highly dispersed, the bottom layer is Chinese food due to its cooking characteristics lead to higher standardization of the post-cooking difficulties.
, standardization is the core demand of the development of restaurant chain, in which the standardization of the back chef is the core difficulty.
, the cost side of the catering industry has grown rapidly in recent years, especially the cost of labor wages has increased significantly, with the proportion of labor in turnover increasing by 2% to 22.4% in 2019.
the rising cost of the catering industry drives the growing demand for cost optimization in the catering industry.
after the kitchen standardization overlay cost optimization demand, led to food and beverage enterprises on taste standardization, third-party taste solutions have produced a greater demand, thus driving the industrialization and compounding of 2B food and beverage condiments, so 2B composite condiment enterprises in the past generally have a good growth.
However, toC condiment enterprises are more difficult to cut into the food and beverage custom compound condiment battlefield, mainly business structure and development intensity is different, toC condiment enterprises pay more attention to distribution channels, single product explosion logic-based, development pay attention to the generality of the national market.
toB enterprise direct marketing is the core, customized research and development is the core ability, the development speed, width, custom flexibility requirements are high, at the same time need to continue to precipitate the formula library to broaden the moth.
Another major structural change in catering is the rapid increase in the penetration of pre-made and finished dishes, mainly to meet some of the people who want to eat at home and don't want to order takeaways, and who are weak in their ability to cook, and many young people have similar characteristics.
outbreak, prefabriced and finished dishes that can be eaten with simple cooking or heating are a priority for this group and are a better solution for balancing taste, time and efficiency.
The ultimate purpose of condiments is still reflected in a dish, from condiments to dishes to a complete solution to the development path of a dish, prefabriited or finished dishes are actually potential, closest to the condiment form of a dish.
the seasoning package is the soul of the product, and is generally handed over to professional condiment enterprises to complete, is a new product form of condiment enterprises.
02 channel evolution expanded the consumption scene, reaching the blank market condiment itself belongs to the basic consumer goods, the development of retail channels in the development of condiments play a vital role.
review the evolution of the retail industry as a whole, the main line is the flow cost and supply chain efficiency of the continuous game.
From the earliest rural markets to department stores, to hyper-stores, and then to shopping centers, convenience stores, community retail, B2C e-commerce and so on, the trend, inefficient retailing state is gradually eliminated, demand is increasingly subdivided, and constantly meet consumer demand for experience, professionalism, convenience, and finally reach a multi-industry and coexisting retail environment.
retail channels in high and low-tier cities also show different characteristics of the development stage, such as first-tier cities, community stores such as Big Mom Qian, front-ed warehouses such as daily excellent fresh, etc. are rapidly replicating.
-tier cities, the market basically maintained, the growth rate of integrated supermarkets is relatively fast, the community industry began to appear.
third-tier cities, the big stores still maintained growth, the growth rate of integrated supermarkets is relatively fast.
the past development, the retail state of high-line cities continues to conduct to low-line cities.
The evolution of the retail state, there is an evolutionary path is more obvious, because the big stores can not meet the needs of further specialization of the category, all kinds of "eat" related scenes from the big stores are constantly independent, into community professional stores, such as fresh - Aunt Qian, hot pot ingredients - pot rice sink, cooked food - purple swallow chicken, semi-finished dumplings Yunton - Yuan Lianghong and so on.
, these new community store scenarios are also potential condiments for new sales or use scenarios.
First- and second-tier urban community business on the line, in recent years, many communities have been born a new species of fresh e-commerce, the start of a rapid volume, such as supermarket home, front warehouse, community group purchase and so on, is essentially around how fast and good province, do the continuous iteration of user goods delivery, but also to meet consumer demand for condiment convenience or immedaly, for condiment enterprises will be inseparable new sales scenarios and channels.
the core point of future development 01 to build intelligent production and operation capacity intelligent production and manufacturing capacity.
of intelligent manufacturing is to use technology to get rid of manpower, thereby reducing the low productivity caused by human error, product quality is difficult to control the phenomenon.
a number of outstanding brand enterprises, such as Haitian, Li Jinqi, Hengshun, etc., in the heritage of traditional manufacturing processes at the same time, has begun the pace of intelligent manufacturing.
intelligent market analysis capabilities.
in the future, as the proportion of online sales increases further, the customer's sales big data is easier to obtain than ever before, more practical reference value.
use of the Internet, cloud computing, artificial intelligence, so that the condiment industry's product thinking (product to customer) to customer thinking (demand-caused product innovation) change.
the application of the Internet clearly depicts the consumer, because of the use of customer particulate marketing analysis, so that the product more accurately reach the target audience.
the future supplemented by the use of international QR code products, enterprise customer platform management and other means of obtaining big data, the condiment industry's big data analysis will be more segmented and accurate.
these big data analyses include market demand analysis of condiments, individual customer preference analysis, channel analysis, competitive analysis, and more.
these accurate digital analysis, can help enterprises accurate research and development products, and develop the corresponding enterprise development strategy.
intelligent risk warning capabilities.
crisis is not very common, but it is always possible.
everything in advance, not pre-set.
condiment enterprises should consider the establishment of enterprise risk early warning and security prevention and control mechanisms to improve their own risk resistance.
market is changing rapidly, as a condiment enterprise, it is imperative to establish a risk warning mechanism to adapt to the changes of modern market.
have a sound mechanism system, there are professional information and intelligence personnel, then enterprises to deal with the risk, we must be calm a lot.
warning tips, enterprises can better carry out risk prevention and control, quickly respond.
02 to establish an 3-channel sales system of condiment sales channels, reflecting the condiment products from the production enterprises to consumers of the entire chain.
includes 2B and 2C channels, as well as a variety of paths and methods online and offline. <br