In 2015, the paint giant's joint campaign against counterfeiting escalated

China Paint Network
News:
mentioned fake and shoddy products, many well-known
proteques enterprises
have shown helplessness in this market - the cost of counterfeit sales is low, the difficulty of fighting fraud is high, just knocked out of the fake nest will soon re-ignite, 'year after year fake year has' become the industry's strange image. Industry insiders pointed out that purifying the market and reducing counterfeiting and shoddy harm to consumers is a long-lasting war.
interests driven Li Ghost ghost
Just after the Spring Festival, there is another unqualified
paint
incident was exposed. On March 5, the Shanghai Municipal Quality Supervision Bureau announced that in the city's production and sale of
fivewall coatings
product quality of the special supervision and spot checks, 10% of the products are not qualified, involving the ratio, stain resistance, wash resistance issues.
reporters from the relevant paint enterprises learned that the paint industry is currently rampant fake and shoddy phenomenon, disrupting the normal order of the market. Although entering the market requires quality inspection qualified report, but some integrity is not high enterprises, in the sale of products and inspection products performance differences, consumers in the purchase of these coatings will often be blinded by quality inspection reports. Reporters learned that the object of spot checks is only a very small part of the paint market, therefore, quality assurance can only rely on self-discipline, but some enterprises in order to pursue profits, the phenomenon of stealing materials from time to time.
addition, the current market counterfeit brand phenomenon abounds, counterfeit
latex paint
, polyester paint is particularly serious, which is also the leading enterprises the most headache. 'Because the cost of breaking the law is relatively low, and law enforcement is relatively difficult, so the effect of fraud has not been obvious. The head of a paint company in Shandong said. China Chemical News reporter learned that only manufacturers to give evidence, or consumer evidence, business administration departments will go to manage and combat, production enterprises are currently these counterfeit products are also nothing to do. 'The sale of counterfeit products is extremely hidden unless intercepted on the spot. Because the market has demand, so these counterfeit products have a market, in the final analysis or dealer interests driven. Global
.S.
understand that in some cases, the profit of selling real goods is 50 yuan, fakes up to 500 yuan. Illegal construction party in order to reduce costs, will put the genuine there under the guise of secretly using a large number of fake goods. The above-mentioned person in charge pointed out.
, however, these non-conforming coatings are usually produced by underground factories, the production and sale of fake with regional, individual characteristics, hidden location, not easy to detect, increased the cost of counterfeiting.
The atmosphere forms a crowd to collect firewood
reporters from the enterprise learned that the main reason for the paint counterfeiting difficulties is the spread of counterfeiting forces, the source of counterfeiting control is weak, law enforcement is weak, so that the fight against counterfeiting work is difficult to persevere. With the intensification of market competition, leading enterprises are increasingly plagued by trademark infringement and counterfeit and inferior products, and enterprises have carried out anti-counterfeiting actions in their own way. However, in the process of fighting fraud, the strength of a single enterprise is weak and difficult to achieve results. In order to change the disadvantageous situation of single-payer, in May 2012, 16 paint enterprises such as Jiabao, China Resources, Mei Tuss, Dabao Chemical, Baders, Zhanchen, Akzo Nobel launched the Guangdong Coatings Industry Counterfeiting Alliance, hoping to give full play to the role of the public service platform of the major leagues, establish a long-term mechanism for the Guangdong paint industry to fight fraud and safeguard the market order of the industry.
China Coatings Industry Association is also actively involved in the fight against counterfeiting and shoddy army, in late 2013 and early 2014 in the market to extract the popular and relatively affordable part of the enterprise solvent-based
wood coatings
for testing.
in the network marketing continues to popularize the present, the form of paint counterfeiting is also advancing with the times. For example, in recent years, the micro-blogging fever, through the micro-blogging news to fight fraud, but also gradually become an important means of defending rights, the number of success stories.
with the formation of the atmosphere of counterfeiting, fraud cases are increasingly seen in the press. In April 2014, Zhongshan City Lisa Coatings Joint Industrial and Commercial Department of Desert Oasis Coatings (China) Co., Ltd. produced 'Desert Star' counterfeit products were investigated; In October 2014, Jiangmen Dabao was seized by the court for infringing Dongguan Dabao; In November 2014, two 'Carries' were in Changsha.
Pulation of rights and interests of enterprises consumers together
it is understood that some poor quality coatings on the human body is very harmful,
built-in paint
and wood coating formaldehyde, benzene and heavy metals and other harmful substances, if long-term repeated contact, will cause chronic poisoning, damage to the nervous system, blood production system.
industry pointed out that in order to reduce counterfeit and inferior products on the market, in addition to relying on the efforts of enterprises, consumers should also polish their eyes, close cooperation.
soup does not change drugs, is the paint industry's most common method of counterfeiting, which requires coating enterprises in the packaging bucket anti-counterfeiting logo more efforts. Reporters learned from the company, the company in the anti-counterfeiting use of advanced anti-counterfeiting bar code labeling system, as long as query each product white label on the 15 or 16-bit identification code, you can check the corresponding product name, number, production date, production lot number and other important information.
there is demand in the market, there will be fake and inferior products. Actually a person in charge of the house told reporters that the formal building materials market sales of paint have formal quality testing reports, products that do not meet national standards are not allowed to enter. However, some small and medium-sized building materials market or scattered sales sites, paint quality lack of strong control and supervision, there may be mixed fish and dragon phenomenon. The person in charge reminded consumers, when shopping for paint as far as possible to choose a formal building materials market or special stores, in the purchase of paint to carefully look at the provincial or above testing departments to show the recent national sampling test report, and in the purchase of paint and the use of paint attention to retain relevant evidence