In 2015, the architectural coatings market will enter a digital stage of development

China Coatings network
:
2014,
building
overall market showed a trend of first up and then down. The decline in the price of petrochemical raw materials after all, but the enemy of real estate investment slowed down, sales returns and shipments of depressed performance, so that many construction
coatings enterprises
adjust production plans. Lin Xuanyi, a senior expert in the domestic construction industry, commented on this phenomenon, "Real estate investment has always been a barometer of the construction industry, the output and sales volume of enterprises directly in direct ratio to real estate investment." From the data point of view, the growth rate of real estate investment slowed to 10.5% in 2014, and the low growth rate of Jiantura is inevitable. Lin Lao estimates that in 2014, domestic construction
coatings
production of about 5.16 million tons, a growth rate of less than 8%. In 2015, architectural coatings are likely to maintain their performance in the second half of 2014. The construction coatings market enters a single-digit stage of development and may become the new normal in the industry. This view has also been endorsed by other members of the Architectural Coatings Salon. Focusing solely on newly completed real estate and residential buildings, architectural coatings companies will soon touch the market ceiling. As early as three years ago, Tolibang, AkzoNobel and other enterprises, has begun to expand the residential secondary painting wall refresh service, to find new market growth points. Libang architectural coatings business group strategy director Guo Wei pointed out that China's first-tier cities each year there are many 3 million units of housing will have re-painting demand, re-painting demand involving internal
wall coatings
furniture paint, accessories and waterproofing and other coating products, this market will open a new industry chain of coatings, re-painting market will be 50% per year growth and expansion. In addition to the development of the secondary re-painting market, art coatings, texture coatings and other high-end coatings are also expected to enter the market quickly. Art coatings compared with wallpapers, more flexible in design and texture, coating construction and daily applications more environmentally friendly features, such high-end coatings will be wallpaper and other wall decorative materials to form a competitive situation. On the one hand, the market increment, architectural coatings enterprises found new growth space, on the other hand, the Internet innovation also let the architectural coatings salon organization to find new bright spots. Xiaomi home improvement-love space, established in 2014, introduced Xiaomi thinking of transforming the Internet into the field of home improvement, which attracted enough attention from the industry. Its low price - 699 yuan per square meter, first-line building materials brand, 20 days of completion, industrial workers standardized construction, enough to make the construction paint industry feel the Internet aggressive. At present, the terminal digestion of architectural coatings by dealers through the two-pack service to complete the landing, but under the impact of e-commerce, the role of dealers is changing, the traditional product distribution function is to design, distribution, construction, quality insurance and other full-service functional role transformation. This new wave of Internet access to the traditional architectural coatings market will also have a stronger penetration effect in 2015. In terms of policy orientation, the paint consumption tax, which was implemented on February 1, 2015, has little to do with architectural coatings, but the environmental signals released by the government have also attracted the attention of architectural paint salons. The consumption tax of gasoline, diesel and cosmetics is levied in the consumption link, but the consumption tax of paint is levied in the production link, which is one of the most important features of the consumption tax promulgated. Members of the Building Coatings Salon predict that in the future, the government will set VOC limits for paint manufacturers, allowing VOCs to trade in specific trading scenarios, similar to carbon trading. Although the low VOC of architectural coatings is protected by the consumption tax exemption, there are many aspects of the industry standard for the detection of VOC emissions. Architectural coating salon members are also carrying out new testing attempts, will detect the environment as the coating cured into a film, measure the voC release of different time periods, simulate the slow release trend of VOC in practical applications, can further clearly guide the user's brushing and use.