Improvement of medical advertisements has achieved stage results, and illegal advertisements have been significantly reduced

Zhang Guohua, director of the advertising supervision department of the State Administration of industry and commerce, said at the news conference on the special action of rectifying false and illegal medical advertisements held on September 11 that after three months of special action, the rectifying work of medical advertisements has achieved phased results At present, the illegal rate of medical advertisements in China has decreased significantly, the illegal medical advertisements have decreased significantly, and the provincial TV stations and TV channels have basically been eliminated Advertising of illegal medical feature films In recent years, false and illegal medical advertisements have been banned for a long time, hit and break repeatedly, the masses report and complain more, and the society reflects strongly To this end, since April this year, the State Administration of industry and commerce, together with the Propaganda Department of the Central Committee, the information office, the Ministry of industry and information technology, the health and Family Planning Commission, the State Administration of press, publication, radio, film and television, the State Administration of food and medicine, and the State Administration of traditional Chinese medicine, has launched a three-month special campaign to crack down on false and illegal medical advertisements, including medical treatment, drugs, medical devices, health food, and insurance published by newspapers, periodicals, radio and television, and major Internet websites As the focus of health products advertising, we will strictly investigate and deal with seven kinds of serious illegal activities in medicine advertising, including the promotion of all kinds of diseases, the use of public figures and names, and the exaggeration of product efficacy In the special action, the national industrial and commercial system monitored and inspected 10.06 million advertisements, exposed 6130 illegal medical advertisements, ordered the rectification of 138412 advertisements, investigated and dealt with 6902 cases of illegal medical advertisements, confiscated 62.27 million yuan, and stopped the advertising business of 213 illegal subjects All departments in all regions have also cooperated closely with each other to take concerted action and strengthen comprehensive governance, so as to ensure the effectiveness of the remediation work.