Improve brand combat effectiveness, paint marketing strategy flexible

China Coatings Network
: In the face of increasingly severe market environment, the importance of marketing strategy is becoming more and more prominent. However, among Chinese enterprises, the formulation of marketing strategy seems to be only a matter for large enterprises, small and medium-sized enterprises rarely have a clear strategy, and some do not even have. In the minds of these companies, on the one hand, they think that strategy is nothing compared to execution, on the other hand, the most important thing is that they do not know how to develop a suitable strategy. In fact, the domestic
and
coatings, enterprises to transform to develop, must be under the guidance of the correct marketing model, so that there are more building.
Small and medium-sized coating enterprises in the selection of marketing strategy, we must make accurate judgment and understanding of the existing marketing environment from the concept, only the concept is correct, the starting point of enterprise thinking can be correct, thinking starting point is correct, it is possible to work out the correct marketing strategy. The marketing model of enterprises determines the sales performance of enterprises to a large extent, especially for small and medium-sized coatings enterprises. Because the resources of small and medium-sized coating enterprises are quite limited and can not afford to lose, marketing strategy and tactics have become extremely important to small and medium-sized enterprises compared to large enterprises.
if big business is compared to camels, small and medium-sized enterprises are rabbits. Camels can not eat or drink for a long time, but rabbits have to run for food every day. This means that small and medium-sized coatings enterprises need to survive and keep rushing to make more efforts. However, in fact, many small and medium-sized coatings enterprises are not really mature in the full consideration of the existing resources of enterprises to develop a clear and feasible strategy and tactics.
coatings, product marketing war, marketing has become a war, small and medium-sized coatings enterprises in order to win, we must have more powerful weapons than peers, through flexible strategic tactics to win. The war robbed the glice is different levels of consumer psychology, paint enterprises to occupy the position is the consumer's brain. Consumer brain memory is limited, the position has long been "full" of various types of enemies, the only choice is to defeat one or more competitors, so as to obtain a "place." Small and medium-sized coatings and enterprises must be strict, the development of "combat effectiveness" very strong marketing model.
a suitable marketing strategy is the direction of the enterprise, can better guide the correct implementation of the enterprise. If you liken a business to a sailboat, then strategy is the goal, tactics are the way to achieve the goal, and for a sailboat without a goal, any wind in the ocean will be headwinds. Therefore, for coatings and enterprises, it is very important to develop a suitable marketing strategy!