If you don't have a strategy, don't talk about paint brands

China Coatings Network
: I have been thinking about a question: Why some industrial enterprises began to be enthusiastic brand, but ultimately no perseverance to brand strategy well implemented and implemented? Why do the brand, at first is enthusiastic, full of confidence, to later on the tail, grass end?　This problem, I thought, was due to the lack of brand awareness of entrepreneurs, short-sighted business, hindering the budget, man-made constraints and so on. Now it seems that these are one of the reasons, but I also missed the more important reason: they often do not have a strategy!
There is no strategy, so see only the superficial value of the brand, experience only the brand's fur function, do not see the brand and strategy of meshing and the strategy of a strong boost, not to see the sustainability and difficulty of the brand war. In fact, the enterprise has no strategy, is the two completely different realm, which results in a large difference in results, we can not overestimation.
"rural siege of the city", once shamed by the representatives of the Communist International as nonsense, is that they did not see the great strategy behind this idea. The "enduring war", on the other hand, is seen by the radical anti-Japanese and surrendering elements as a harbinger of the dead, also because they do not see the great strategy contained in the "enduring war" ideology.
not all industrial companies have strategies, and most are just alive. Where am I? Where are we going? Or a blank face. When the economy is good, everything is covered up, and every business seems to be floating red. And in the face of the current weak market trend, is a burst of helplessness and sighs.
this time, many industrial enterprises are desperately looking for life-saving straw, are doing a variety of breakout attempts. The tide of anti-corruption so that the relationship marketing From EMKT .com.cn is not feng shui, so this trick is not good; shanzhai, piracy, poaching, so that technology research and development into a huge black hole, so look ahead, dare not shoot; Network, e-commerce seems beautiful, but always with the industrial properties of industrial products separated, so can only look forward to sighing.
you do? Many industrial entrepreneurs have their sights set on brands. Yes, brand value is a gold mine that has not been developed by industrial companies and is flashy and attractive. So, the crowd flocked to try their best to catch this straw. Unthreduced, this seemingly seductive gold mine, a few shovels dug down, did not dig out the heart-stopping dog's head gold. Disappointed, and lost armor, swarmed back.
is the helplessness of the brand building of many industrial companies at the time - the excitement of the first half and the fading of the second half. Strategy is the direction of the enterprise, with strategy, it is equal to the war has a goal, the army has a map, just know how to use the brand sharp weapon for me. Brands are like armor and weapons, only know the target of the samurai, only know how to use, how to cherish, but also know how to build a more suitable for their own, stronger weapons.
for industrial companies that don't have a strategy, don't know where they're going? How do I get there? Therefore, the depth of the value of the brand is not understood, do not know how the brand can help themselves step by step to achieve their goals. Like a blind warrior, I don't know which position to take and which weapon to use. Look at which is good, and think which is not good. Grab it at will and throw it away at will. At the end of the day, like a bear blind man, go all the way, pick all the way, lose all the way. In the end, it was empty-handed, only to bemoan.
know how to shape the brand, mining value, is a craft work, the average person really can not do. And know how to let the brand with their own corporate strategy, along the way, wind and rain, the same, but also the general entrepreneurs can not do.