Ice cream embraces new retail and new consumption

A few days ago, the "24th China Ice Cream Frozen Food Industry Expo" (hereinafter referred to as "China Ice Cream Exhibition") jointly sponsored by China Bakery and Sugar Products Industry Association and Tianjin Baker Qilong Exhibition Service Co.

New retail opens up a new world of ice cream

"The global per capita annual consumption of ice cream is about 4.

Shanghai Lime demonstrates how to make Italian-style ice cream with milk, pure fat chocolate and other ingredients

At the exhibition, new ice cream products and new ingredients appeared one after another, especially the international brand manufacturers showed the style of ice cream and ingredients

Deshi designed the booth as the Shenyang Imperial Palace cultural and creative ice cream

According to experts, the domestic ice cream industry has long produced more than sales, and the market is crowded, and the isolation caused by the epidemic has pushed people to consume at home.

According to China’s Daojia retail data platform O2OMind, the monthly sales of ice cream O2O Daojia business continued to grow.

Data from the Prospective Industry Research Institute shows that e-commerce is an important channel for ice cream to break through

New consumption leads ice cream transformation

In recent years, the ice cream industry has precisely positioned innovative products and ingredient services

Industry insiders believe that high-end is becoming a trend of ice cream consumption

Some foreign brands of high-end ice cream have been criticized for not using raw milk as ingredients, using cocoa butter substitutes, and the domestic price is higher than the international price

High-end ice cream products are eye-catching

At the same time, nutrition and health have become a hot spot for innovation in ice cream products

Yili launched the high-end brand "NOC Must Enjoy", which uses live bacteria yogurt and fresh fruit rind to declare freshness and nutrition

　　The scene-based ice cream consumption makes the perfect combination of emotion and casual fashion

　　A netizen said: "It's ice cream on the surface, but it's actually a happy explorer.

　　At the exhibition site, the 15th "Elson Cup" Ice Cream Creative Competition in Tianjin was held concurrently

　　(Wang Guanghuai Wang Cheng)

　　"China Food News" (version 01, October 18, 2021)

(Editor-in-charge: Han Songyan)