Hubei rice needs to revive

Introduction: Hubei Province as the main rice producing area Hubei Province as the main rice producing area, its retail market is mainly monopolized by the rice brands produced in the province There are few foreign rice brands that can enter the Hubei market, mainly Jinjian rice in Hunan Province, Longdi in Shenyang, Liaoning Province, Xiaozhan rice in Tianjin Rice Research Institute, etc Compared with the brands in other provinces, the local brands in Hubei Province are dazzled Basically, each major grain producing county and city has one or two brands of its own However, there are not many famous brands, and even fewer can be called in other provinces This is mainly because, although there are high-quality rice brands in Hubei, such as Qichun's "precious rice" and Jingshan's "Qiaomi", the degradation of these high-quality varieties has taken place At the same time, many unknown enterprises have relied on "famous brands" for economic benefits, and the majority of consumers lack the ability to identify, thus damaging the reputation of these brands In recent years, lyb Hubei Province has begun to introduce high-quality rice varieties from other provinces, but few of them belong to its own, so the market competition is particularly fierce In recent years, the Department of agriculture of Hubei Province has launched "Zhongxiang No.1" high-quality rice, but due to the small output and high production cost, the retail price is about 2.3 yuan / 500g, which affects the market share LYB If Hubei rice wants to really stand on its feet in the increasingly fierce market competition, it must make its own rice brand bigger and stronger, increase the research and development and promotion of high-quality rice varieties from the source, implement intensive production at the same time, provide agricultural machinery, chemical fertilizer, pesticide and production technology tracking services for the food and agriculture, timely provide financial support, and sign production orders with farmers To ensure high quality and high price when purchasing high-quality rice, so that farmers can get benefits from planting high-quality rice, so as to mobilize their enthusiasm for planting high-quality rice and promote the adjustment of rice planting structure in the whole province We will vigorously support leading enterprises and grain production enterprises to establish the mode of "company + base + farmer", and establish stable and smooth sales channels with large-scale chain supermarkets and logistics distribution centers inside and outside the province, so as to make high-quality rice from planting to harvesting, processing, irrigation, transportation, storage to sales, realize scientific management, reduce production and sales costs, and make hubeida University High quality and low price of rice increase its market share Let Hubei rice become a really famous brand LYB