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On December 1, the Hubei Provincial Administration for Market Regulation issued a notice regulating the commercial marketing behavior of medical cosmetology, safeguarding the order of the medical cosmetology market and the legitimate rights and interests
of consumers.
of consumers.
The notice puts forward 16 requirements in writing to practitioners in the medical cosmetology industry in Hubei Province, including: no uncensored medical cosmetology advertisements shall be published; Do not advertise the disease treatment function related to medical cosmetology for food, health food, disinfection products, and cosmetics; Medical beauty advertisements and related advertisements for drugs and medical devices must not be published in disguised form such as introducing health and health preservation knowledge; It is not allowed to forge "word of mouth" through methods such as platform recommendations, "soft texts", fabricating medical beauty diaries, etc.
, or using methods such as live streaming to bring goods, concoct topics, or create false public opinion hot spots to carry out false commercial publicity; It is not allowed to recommend or certify medical cosmetology in your own name or image through advertising spokespersons, "recommendation officers" and "experience officers
".
, or using methods such as live streaming to bring goods, concoct topics, or create false public opinion hot spots to carry out false commercial publicity; It is not allowed to recommend or certify medical cosmetology in your own name or image through advertising spokespersons, "recommendation officers" and "experience officers
".
The notice also states that commercial marketing of medical beauty shall not violate good social customs, create "appearance anxiety", improperly associate poor appearance with negative evaluation factors such as "low energy", "laziness" and "poverty", or improperly associate
outstanding appearance with positive evaluation factors such as "high quality", "diligence" and "success".
Medical beauty practitioners shall fully protect consumers' right to know, and promptly and comprehensively inform relevant medical beauty services of the content and possible risks
.
outstanding appearance with positive evaluation factors such as "high quality", "diligence" and "success".
Medical beauty practitioners shall fully protect consumers' right to know, and promptly and comprehensively inform relevant medical beauty services of the content and possible risks
.
A few days ago, the Hubei Provincial Public Security Department launched a special action to crack down on prominent crimes in the medical cosmetology industry, cracking down on illegal and criminal acts
that seriously damage the economic system of the medical cosmetology industry, seriously damage the order of the market economy, and seriously infringe on the rights and interests of consumers and patients.
(End)
that seriously damage the economic system of the medical cosmetology industry, seriously damage the order of the market economy, and seriously infringe on the rights and interests of consumers and patients.
(End)
