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Recently, the China Brand Building Promotion Association in cooperation with the China Asset Assessment Association and other units in the Xinhua Studio held the "2020 China Brand Value Evaluation Information Release" online activities. It is worth noting that in the energy and chemical sector of this brand value release, Huafeng Group Co., Ltd. was successfully selected with 884 brand strength and 5,944 million yuan brand value, showing strong brand management ability.
According to the 2020 China Brand Value Assessment released by the China Brand Promotion Association, Huafeng brand value of 5,944 million yuan, compared with 1,473 million yuan in 2014, an increase of more than 300 percent, over a six-year period, the average annual growth of brand value of more than 50 percent, year by year to enhance the brand value, confirming Huafeng brand in the process of promoting high-quality economic development
As a focus on the manufacture of new chemical materials Huafeng Group, nearly 30 years of development process, Huafeng has always adhered to the brand-driven strategy, actively integrated into the brand system construction, brand building as a grasping hand, to innovation and quality, quality strong brand, brand-oriented development, through the practice of "quality brand, science and technology brand, integrity brand, legal protection, marketing Yang brand, cultural promotion" brand building model and "excellent mechanism, re-innovation, keep promise, strong publicity" system to promote, well-designed, sophisticated material selection, Seismo manufacturing, in the service of millions of customers and millions of customers in the recognition of the promotion of "Huafeng manufacturing" brand, to promote Huafeng manufacturing from the "quality era" gradually into the "brand era."
It is understood that since 2013 the first manufacturing brand value evaluation published to now cover the industry and cover enterprise brands, product brands, regional brands of the full release, this year the number of declared evaluation of the number of brands reached 830, including most of the industry's leading enterprises, the number of published brands reached 564. China Brand Construction Promotion Association has been in accordance with international standards and national standards for brand evaluation, adhere to the "scientific, fair, open, recognized" work principle, from the enterprise quality control, service, technological innovation, intangible assets and other multi-dimensional assessment, and finally get the brand strength coefficient and brand value.
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