How will food consumption change in the post-epidemic era? Luo Yunbo: The transition to health, quality.

Entering the post-epidemic era, what opportunities and challenges will the food industry face? How should enterprises actively embrace change and create a spring in the food industry? Recently, Professor Luo Yunbo of the School of Food Science and Nutrition Engineering of Agricultural University of China, with the theme of "Thinking about the future development of the food industry in the post-epidemic era", conducted an online "cloud exchange" with nearly 600 industry participants through the "Wal-Mart Food Safety New Trends Lecture Series" platform.
In his lecture, Professor Luo Yunbo made an in-depth interpretation of topics such as "the characteristics of food consumption during the epidemic", "the main impact of the epidemic on production enterprises" and "opportunities and development in the food industry", which helped the vast number of food professionals to view the epidemic more clearly and rationally and its impact on the food industry. Economic Daily - China Economic Network's "cloud interview" for Luo Yunbo's lecture content to organize, made this issue of the report.
during the outbreak of the whole people "home" food consumption more rational
during the outbreak, the whole people changed into "home family." Under such circumstances, what characteristics does China's food consumption show? Luo Yunbo said that in the home isolation, convenient food, speed food has become the first choice of "preparation" rations. Sales of frozen foods surged in the month from January 14 to February 20, according to ECdataway. Tmn cat platform data show that the total sales of instant noodles increased by 57% year-on-year, dumplings and dumplings increased by 78%, ready-to-eat hot pot increased by 144%, meat products increased by 264%.
the same time, in order to enhance immunity, prevent virus attacks, health food sales in this period of the industry is on the rise. In addition, in high-quality edible agricultural products such as net dishes, leisure food sales increased significantly at the same time, the catering industry, liquor, condiments and other sales encountered "Waterloo."
Luo Yunbo pointed out that from the above consumption characteristics can be seen, during the outbreak, improve immunity of the drug food tongs and health food back into the public view. "In the future, health and functional foods will be recognized correctly because they are a class of foods that can help your health. It is hoped that through such an opportunity, health food can usher in spring. He also pointed out that consumers should pay attention to the quality and safety of their products when buying.
second, the concept of consumption has changed, and taste orientation has gave way to health orientation. "We used to buy it when we thought it was delicious, but now the first thing we think about is health." "At the same time, price orientation gives way to quality orientation, and consumers are more willing to pay for foods that are more expensive but of good quality, and more scientific and rational in the purchase of food," Luo said. "
90% of food enterprises affected will usher in an industry reshuffle
In the current highly globalized economy, the global industry is interdependent and interdependent. Suppliers, markets, consumers and so on from all walks of life are affected by the world environment. With the spread of globalization of the epidemic, many industries have developed positive factors no longer exist. In the food industry, for example, food safety magazine recently published a survey on how the outbreak of new coronary pneumonia affects food processing companies. According to the survey, among the food enterprises surveyed, 11% had "not a great impact", 37% had "some influence" and 52% had "very large impact". Overall, from "some impact" to "very large impact" accounted for as much as 89%.
, Luo Yunbo pointed out that by the impact of the outbreak, logistics enterprises to resume work is relatively easy, and production enterprises in the resumption of production will face raw materials, labor shortage and other factors. But on the bright side, the current consumer trend happens to conform to the demand of some enterprises to "destock" and "de-leverage". "Companies need to think about how they need to reduce their debt and lose their baggage in the future. The change of consumption orientation and consumption habits of the epidemic also provides some direction and enlightenment to the supply-side reform of enterprises. Luo Yunbo said.
he believes that after the outbreak, the food industry will usher in a new round of shuffle. "Overall, the outbreak will exacerbate the internal divisions in the food industry, and companies with sufficient cash flow and the strength to support them for a year or two will certainly have an advantage in terms of speed of resumption of work, stability of the market and attraction of talent." Luo Yunbo specifically pointed out that the catering industry will usher in a stronger, weaker "Matthew effect." At the same time, convenience food, speed food enterprises will usher in the "open door", with improved immune function of special food and health food will become a new growth point in the food industry, special medical use of formula food types and quantities will increase.
post-epidemic era: seize the opportunity to head-on
the post-epidemic era, the food industry will usher in what opportunities and challenges? "The development of the food industry should be considered in the context of the country's economic development." Luo Yunbo thinks. He pointed out that according to the people's consumption habits, demand, market and other factors after the outbreak, it can be seen that the future food industry ushered in opportunities far greater than challenges.
2020 is the first time node of the "Healthy China 2030" program outline. In recent years, the state has continuously introduced strategic measures to promote the healthy development of the food industry, creating a bright future for the development of the food industry. In this regard, Luo Yunbo believes that in the current special node, these policies "plus holding" will bring the development of the food industry to achieve the conditions. At the same time, the continuous strengthening of food safety supervision and the continuous deepening of supply-side structural reforms in the food industry will also force enterprises to continue to carry out transformation and upgrading.
Luo Yunbo, among the many development opportunities, there are a few points worthy of attention. "The agricultural market is changing, reinforcing our move towards commoditization, modern agriculture and modern commodities." He believes that in the future, high-quality agricultural products, excellent new agricultural products, geographically marked agricultural products and local characteristics of agricultural products will get more attention and favor.
in this outbreak, e-commerce, logistics, 5G and other fields of IT technology advantages strong highlighted, not only gave birth to new consumer habits, but also gradually forced traditional enterprises, institutions to accelerate digital transformation. "I believe that companies with high levels of intelligence and Internet access are better able to win the market. In the future, food companies will be more sensitive to new technologies and market demand. Luo Yunbo thinks.
In addition, he also pointed out that with the promotion of artificial intelligence in the food industry, the industry to "less and refined" direction of employment, the improvement of employment standards, conducive to the employment of high-end talent, the overall quality of industry personnel will be improved.
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