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A recent article titled "All health care products in China have two characteristics: one is non-toxic and the other is useless", which aroused the attention of the industry
It is clear that safety and function are the two major characteristics of health food
In terms of safety, the State Administration for Market Regulation recently announced the food safety supervision and sampling inspection by the market supervision department in the third quarter of 2021
Functionally, the state has clarified 27 functions of health food such as auxiliary hypoglycemic and hypolipidemic
So, how to prove health food "useful"? It is difficult for consumers to understand if only health food is guaranteed by national registration and approval and supervision, but according to the reverse thinking, it is easier for people to understand the "no" of the above three points of health food
These three points of "no" correspond to the misunderstanding of consumers' cognition of health food
To tell the true attributes of health food with a pragmatic attitude, we need the joint efforts of regulatory authorities, industry and media