How to innovate and develop duck industry in South China

Introduction: with the development of China's market economy, the economic benefits of aquaculture production enterprises have changed significantly according to the relationship between market supply and demand Livestock products must be in circulation Only when there is a consumer market, can the breeding industry develop sustainably So does the duck industry in the south of China The growth rate of duck breeding production has exceeded the growth rate of residents' income, and has embarked on a path of independent management and self financing With the formation of buyer's market, how to further develop duck's consumer market is an urgent problem to be solved The consumption structure of livestock products in the meat consumption of Chinese residents, the proportion of pork and chicken is higher, the proportion of other meat is lower, and the per capita consumption of ducks is lower China's per capita daily protein consumption level has just crossed the boundary of low level, and has not completely solved the problem of malnutrition and nutritional imbalance of residents Therefore, to further improve the level of animal protein consumption of Chinese residents, it can not be achieved only by pork and chicken It is the duty of duck raising area to promote duck consumption to Chinese people through certain consumption guidance There are few processed duck products In order to make our country's processed animal products develop in the direction of diversification, rich nutrition, convenient sanitation, good quality and reasonable price, the market calls for duck's deep processed products and the end consumption mode similar to foreign fast food Duck consumption market potential and market analysis data released by the National Bureau of statistics shows that China's residents' income has been in a steady growth state With the improvement of people's living standards, the consumption of livestock products is bound to grow steadily, especially the demand for all kinds of cooked food with high quality and reasonable price and catering industry with leisure nature is bound to increase day by day First of all, the potential of China's consumer market is analyzed from the development of the tertiary industry According to the prediction of China's economic development in the future, the industrial structure will change substantially The first industry will maintain a long-term stable low-speed growth, while the proportion of the third industry will rise steadily In the development process of the tertiary industry, the catering industry will develop vigorously Among them, what kind of form does the terminal product of aquaculture attract consumers have a lot to do At present, in the main production and consumption areas of ducks in China, it is the best entry point and the best opportunity to establish a fast food chain with both Chinese food culture characteristics and modern flavor Because, from the prosperity of KFC, McDonald's and other foreign fast food, it can be seen that the current domestic market is not a lack of consumer demand, but should be based on consumer preferences, demand psychology to study and explore consumption patterns suitable for Chinese people Secondly, the potential of duck consumption market is analyzed from the aspect of duck cooked food processing varieties At present, in China's non-staple food market, not only duck cooked food processing products are few, but also other livestock products are not rich in processing products The main reason is that the food processing industry is backward In the structure of meat consumption, cooked food accounts for 65% in the United States, 40% in France and 50% in Germany Even in Hong Kong, Macao and Taiwan, which are close to our eating habits, the proportion of cooked food consumption is more than 20%, while only 4% in mainland China Every year, the United States spends about US $1 billion on the research and development of new food technologies and products, and has gone deep into various fields of applied technology In the industrial sector of the United States, the meat industry has occupied the first place in the total commercial income, accounting for about 25% - 30% of the food industry How to develop duck catering consumer market? 1 Seeking innovation in processing technology and product quality It is generally acknowledged that the processing technology of animal products in China is backward, but this just provides us with a considerable development space Duck production enterprises and animal products processing plants can give full play to their imaginative space and work hard on duck products processing varieties For example, the duck tongue in the southern restaurant is very popular with consumers The processing factory can process and package the duck tongue and then put it on the market We should pay more attention to the quality of products when we excavate the varieties of products The quality of products includes not only flavor and taste, but also microbiological test quality The reason why China has not joined the international veterinary health organization is that the quality of animal products produced in China can not meet the standards of the international market 2 Create brand and cultivate consumer groups As soon as any kind of product goes to the market, there will be certain consumer groups Market development needs to study consumer habits and consumer psychology, while the cultivation of consumer groups needs consumer guidance and consumer propaganda The cultivation of consumer groups depends not only on product quality and service, but also on brand effect In China, there are not many famous brands of food products like Wahaha This task is left to entrepreneurs willing to explore and innovate in this area 3 Learn from the management mode of foreign fast food In China, people who often travel on business have the experience that it is difficult to guarantee the quality of food and service in restaurants near railway stations And no matter where foreign fast food such as KFC and McDonald's are built, their food and service are the same The reason is that there is no catering service standard that can be strictly implemented in China's catering industry In today's developed countries, the meat and milk processing industry has become the industry with the largest scale and benefit in the food processing industry The industrial products of meat and milk have penetrated into every family The development of the fast food service industry is more worthy of our study I hope we can make use of the foreign things and learn what can be used for development (Sun Dongsheng, postdoctoral, School of management, Zhejiang University)