How to hold the annual meeting of the coatings company to be valuable?

2.
Affirm achievements, commend outstanding departments and individuals, share successful experiences, and learn from benchmarks: In a year of work, there will be relatively good departments or individuals in the team.
The company usually hopes that the team will learn from benchmarks within the team to improve the team The overall performance, if the successful experience is not shared, is undoubtedly a waste.

3.
Enhance employees' confidence in the company, show leadership >

4.
Raise the bottleneck problem, dig into the root cause of the problem, and discuss the solution: In one year's work, the team will definitely have some problems.
By the end of the year, the team needs to sit down.
For some bottleneck problems, long-term recurrence and long-term Troubled issues, such as inter-departmental communication, process interface, customer service, etc.
, do in-depth analysis and research, dig deep into the deep-seated causes of these problems, and discuss solutions.
It is the best time to do this work at the end of the year.
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5.
Put forward goals for the new year, and hope that everyone will be brave enough to challenge higher goals: In the annual meeting, business leaders want to lead everyone to look forward to the goals of the new year while summing up the work of the year, so that everyone is right.
New goals, full of confidence, and the courage to challenge higher goals, and prepare for another battle next year.

There is an annual meeting for distributors

More coating companies hold annual meetings, often with only one purpose, in order to increase the loyalty of distributors.
Convene some of the company’s large-scale distributors to sum up and look forward to, reward and encourage, and contribute to the development of the company in the coming year.
The ostentation and format of the annual meeting itself is also regarded as a direct measure of the economic benefits of the company.
wind vane.

And the distributors' annual meetings of some paint companies often go out of >What is the annual dealer meeting? Is the annual dealer meeting the product order meeting? The distributor’s annual meeting is unanimously understood as a product ordering meeting, and has become a powerful means of assisting product sales.
In layman’s terms, the distributor’s annual meeting is when the company gathers distributors together to "have a meeting, have a good time, and gather together.
" Get together, connect and connect with each other.
"

This is a misunderstanding of the nature of the annual meeting.
The essence of the annual dealer meeting is the annual "gathering" of the enterprise.
It is a grand meeting to summarize the past and imagine the future.
It is an indispensable year-end feast for enterprises.
The main purpose is to inspire dealers, boost morale, and deepen manufacturers and dealers.
The communication and understanding between dealers and dealers, sharing the performance results of the past year and looking forward to the future, create a harmonious atmosphere, and enhance the cohesion within the enterprise.

In fact, the annual dealer meetings of many companies have also been criticized for this.
Participating dealers are very disgusted with the company’s annual meeting.
The dealer’s annual meeting has no practical significance other than taking money to eat and drink to order.
It has no benefits for the dealers, nor can they learn anything.

Looking at the development of the market, the distributor’s annual meeting now plays less and less role in the development of the company.
It used to be a seller’s market.
Distributors grabbed the goods at the annual meeting, but now it has slowly evolved into a means for companies to release inventory pressure.
Businessmen are not very interested in this type of annual meeting.
In addition, some young distributors are slowly appearing, and their reliance on the convenient network is gradually showing, and they don't want to spend a lot of time to attend the annual meeting.

The distributor’s annual meeting should be organized around distributors.
In terms of the content arrangement of the annual meeting of some coating companies, the author found that the annual meeting of some coating companies has become a report meeting, which is lengthy and boring.
As a distributor and becoming a partner with a company, the most important thing is whether you can make a profit and realize your dream of development.

Theoretically speaking, the theme of the annual meeting should be around "how to better develop the enterprise, and how to make more money for dealers".
But in fact, most companies focus on self-experience, ignoring the important subject of distributors.
The distributors of many companies repeat the usual topics every year, such as the development history of the company, the successful autobiography of the boss, and the long and empty summary speeches.
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New distributors are okay, and the old distributors come once a year, and the content There is basically no change, how can this make people interested?

The same thing is that the annual meeting of paint distributors will always consist of a leader's speech, a distributor training meeting, a product ordering meeting, and a thank you dinner.
Leaders’ speeches are always focused on reviewing the situation of the year and looking forward to the structure of the bright future.
The content is indispensable with empty words and rhetoric of "Our company has achieved XXX results in the past year", and then the sales executives are eloquent.
The annual summary and annual plan, or the dealer representative came to the stage to thank the company for praise.

Although it is very important to dealers how the company's development and performance in a year is very important, but many times the big and empty conversations not only fail to carefully analyze the reasons for the good and bad things of the company, but on the contrary sing praises and ignore many dealers.
Problems encountered in the business process.
Lengthy and boring reports and the "formatting" of reporting good news and not reporting bad news have become important factors that stifle dealers' enthusiasm for participation.

At the training meeting known as "Able to provide spiritual food for dealers", some company's annual meeting organizers let their friends introduce so-called "training experts" at will, and invite them to the company without knowing it at all.
Let's talk about marketing and store construction for dealers.
The irony is that most of these "experts" have no practical operating experience, and many of what they say are unrealistic on paper.
They may not even have experienced the veteran dealers who have not participated in the event, and they have less grasp of the market.
Some senior distributors.

Since then, you can often see such a meaningful picture at the company’s annual meeting: "Training Experts" talked endlessly and spit on the stage, while the audience below the stage snored or immersed themselves in playing.
Cell phones pass the time.

The most similar arrangement is at the thank-you dinner, but all the corporate programs that organize the annual meeting are surprisingly similar.
For example, modern (modern decoration renderings) dance performances, pop song performances, sweepstakes, etc.
, are no different from other usual activities, except that there is more excitement between meals.
There are even some paint companies that do not forget to find ways to get dealers to place orders and make payments.

After an annual meeting, the actual content of the company's development and the methods to solve the problem have not been communicated, and the leisure and relaxation are not thorough enough.
Many dealers feel that opening an annual meeting is like a "flying" rush to arrive.
The business eats a meal, holds a meeting, nothing more.
Not to mention the high cost, there is nothing to gain.
This has caused the dealers' interest in the annual meeting to decline day by day.
They believe that the annual meeting of corporate dealers can be held or not.

The annual meeting of paint companies makes the author feel even more worrying that the distributors of each paint company’s annual meeting are surprisingly similar, and the content of each paint company’s annual meeting is similar, just change the name of the company.

Conclusion: A successful annual meeting is a wonderful experience of corporate culture and comprehensive strength, a concentrated strengthening of team morale and corporate cohesion, and a comprehensive improvement of brand status and market competitiveness.
The annual meeting is not luxury, but culture, a theme rich in value! It is not only content, but creativity, the perfect unity of form and content! (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )