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What happened in the past few days is just this weird: On the one hand, the campus installment shopping platform "Fun Installment", which was established just a year ago, claims to have completed the D round of financing, and the company's market value is said to reach 1 billion US dollars; on the other side are two bitter Japan The guy developed 11 mobile games in two years and made only 672 yuan; on the one hand, Xunlei just announced that it would sell it, saying that it would concentrate on doing big things, on the other hand, Ali set up a smart life division to formally deploy a new field; on the other hand, news It was just reported that more than 200 P2P financial lending platforms in the country went bankrupt last year.
Anyone familiar with the military knows that the battlefield is known as "fog", which means that the battlefield situation is changing rapidly and the information is intricate.
The story of "The Ghost of Montgomery" is a typical case in which accidental events determine the success or failure of a battle.
In business wars, such accidental and random events abound.
As the book "Black Swan" points out, the world is full of unpredictable, unexpected but extremely lethal occasional events.
In particular, in the rapidly changing Internet industry, new products, new ideas, new models, and new companies emerge in an endless stream every day, and countless companies go bankrupt every day.
Since the shopping mall is like a battlefield, I think that while using classic management theories flexibly, we might as well learn from military experts' approach to dealing with the fog on the battlefield.
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The purpose of writing this article is also to hope that entrepreneurs will read less spiritual chicken soup, talk to the so-called industry leaders, learn more classic management theories, and conduct scientific and artistic management of enterprises, so that they can see to the maximum extent.
