How to face 2004 in feed enterprises

Introduction: feed "Debao Cup" 2003 feed market large award-winning essay collection activity first prize work byw score: 8.375 points byw is also the closing point of the year, most of the press media launched last year's top ten or some comments and other articles Last year's feed industry may also be the year with the most things worth summarizing in recent years, so many places have summarized the impact of SARS, flood and price rise on feed industry in 2003 Do not want to repeat these topics, just think about how to face the coming 2004 From a personal point of view, I think it's worth reminding you of several things to pay attention to in the new year: byw 1 Do a good job in information collection and early warning of raw material prices In the face of the price rise of raw materials in 2003, many feed manufacturers give people a very innocent feeling, and there are not many obvious ways in front of the raw material market Small and medium-sized feed enterprises can't be blamed for their financial resources and capabilities, but some large feed enterprises can't help it The important reason is that the information is not timely and the early warning work is not well done Byw's current information technology should provide us with a good source of information collection We can easily collect the latest raw material market, CBOT and domestic futures market all over the country If we know how to extract useful information from it, it will bring us great reference value in purchasing There are many factors that affect the price of raw materials If we make a careful analysis of the domestic and international feed industry and market situation, we can easily find that there are many rules to follow For example, this year's price hike of raw materials is similar to that in 1997 If we feel the omen of a new round of price increase when the USDA reduces soybean production, we may be prepared in advance to take the initiative in our own hands Byw II Strengthen cooperation and exchange among enterprises Byw's peers are enemies, which is a long-standing concept, and it makes sense in many cases But with the continuous development of the industry, it's time to revise this sentence We can enhance our resistance ability through cooperation and association, so as to achieve the goal of win-win Some time ago, I saw the announcement of joint procurement of major feed enterprises in Beijing on the Internet I don't understand the specific operation, but I think it's a meaningful thing It increases the bargaining chips between feed enterprises and raw material suppliers, and avoids unnecessary greasiness in many procurement channels The collaboration among byw enterprises also includes technical communication We have always used the American Standard for formula, but is this standard in line with the national conditions? Is corn protein diet our best choice? They are all things that need to be communicated These attempts can not be made in the laboratory, nor can an enterprise independently complete them We need to work together On the one hand, there is a relative shortage of soybeans in China, on the other hand, there are abundant resources of other proteins This will be a very meaningful attempt for our feed enterprises, whether from the macro, micro or from the perspective of the state, enterprises, etc., it is necessary There are many ways and means of communication between byw enterprises Here we recommend two more convenient places: China animal husbandry Forum (http:// worry free feed Forum (http:// Byw III identify the market position and develop reasonable feed byw We all know that the most expensive or cheapest price, the best or the worst quality are not the products most needed by the market The product that the market really needs most is the most appropriate product, that is to say, the product with a good combination of price and quality, which should have strong market vitality Byw often walks in the market and sees many brands Generally speaking, every manufacturer has its own market positioning I always think that the traditional Chinese "golden mean" is reasonable in guiding the market positioning As far as the current market is concerned, it can be roughly divided as follows: 20% of customers choose products with the best quality and very expensive price; 20% of customers choose products with average quality and low price; 60% of customers choose products with medium quality and moderate price At present, the same is true for sales It can be said that the sales volume of feed with medium quality and price is the largest Byw, of course, different customers have different requirements for feed Feed should conform to the breed, level and habits of customers Once it does not meet the requirements, it will either fail to achieve the purpose of breeding or cause a waste of breeding However, as a retail product in the market, the main sales target is to cultivate retail investors, and it is suggested that the products with medium quality and medium price sell best Byw was writing this article when he got the news that the imported South American soybeans had been seized with soybean blight He did not know what market was coming Mr Lu Xun said, "a real warrior, dare to face up to the bleak life, dare to face up to the dripping blood." The past is past, the future is coming In 2004, it was better to reshuffle the cards, and the sound of the waves was still good Let's face up to the current situation and adjust in time May God favor those who are prepared Byw ends my essay with Haizi's poem, and wishes all feed enterprises "face the sea, spring is warm and flowers are blooming!" Byw Author: Gu Jian / Shandong byw copyright notice: This is the original manuscript of "Debao Cup" 2003 feed market large award essay collection activity " The copyright belongs to China feed industry information network and the author of this article It cannot be reproduced without the permission of China feed industry information network.