How to establish the famous brand of Xuzhou aquatic products

Introduction: in recent years, the aquatic industry in Xuzhou has sprung up and expanded rapidly At the end of the ninth five year plan, the aquaculture area of the whole city was 470500 mu, the total output of aquatic products was 135000 tons, and the total output value of aquatic industry was 1.354 billion yuan, 16.9%, 59%, and 102.5% higher than that at the end of the eighth five year plan respectively However, after China's accession to the WTO, how to seize the opportunity, build up the famous brand of Xuzhou aquatic products, and improve the share of the international market is a problem to be solved urgently in front of the cadres and the masses In an interview with reporters recently, the leaders of the municipal multiple administration bureau said that although the scale of Xuzhou aquaculture industry is large and the level of aquaculture has been significantly improved, it is imperative to further implement the brand strategy in order to adapt to the increasingly fierce competition in the international market At present, the main problems that affect the establishment of the brand of our city's aquatic industry are as follows First of all, there is a lack of competitive products with high additional system, a small number of unique new and rare varieties suitable for processing, the main varieties with regional characteristics are not prominent, and the phenomenon of seasonal and structural product backlog still exists Second, the construction of the base is not standardized, so as to be able to carry out high starting point positioning and large-scale operation according to the standards of green agriculture and organic agriculture Third, most of the processing enterprises are small in scale, backward in technology, weak in processing capacity, not paying attention to publicity and packaging, low in product grade, lack of driving force, and have not formed a stable industrial chain of breeding, processing and sales Fourth, the marketing link is weak On the one hand, Xuzhou aquatic product wholesale market is small in scale and weak in radiation On the other hand, aquatic product brokers are still at the level of breaking into the world by themselves The role of aquatic product cooperative economic organizations and industry associations in circulation has not been fully played Comrades in charge of the municipal multiple management bureau put forward that the implementation of the brand strategy is a systematic project, and breakthroughs must be made in the following aspects: -- market-oriented, and the starting point for structural adjustment should be identified Adjust measures to local conditions, give full play to the comparative advantages of local resources, cultivate special and new rare aquatic products, and form regional characteristics of continuous layout and scale development On the basis of expanding the existing 12 municipal "double high and one excellent" aquatic product demonstration bases, a new batch of aquatic product bases with higher scale and higher level should be built around the established ten main varieties of shrimps and river crabs, so as to drive the strategic adjustment of aquaculture varieties It is necessary to speed up the construction of information resource database and information transmission network of aquaculture, improve the means of information service, open up channels for information of aquaculture to enter thousands of households, and guide the adjustment of aquaculture structure with accurate, timely and effective information -- increase scientific and technological innovation in aquaculture Establish a new type of science and technology promotion system We will encourage competent people and scientific and technological personnel to establish and lead the establishment of aquatic breeding bases and demonstration areas for aquatic science and technology, integrate the introduction of improved varieties, breeding of seedlings, production demonstration and technology promotion, closely integrate technological advantages with industrial development, accelerate the transformation of scientific and technological achievements, and form a promotion system with both economic benefits and service functions We should strengthen scientific and technological research and strive to develop and cultivate new leading products We will do a good job in building a scientific and technological demonstration system Around the promotion and application of various technologies, a number of science and technology demonstration households and model ponds are set up to let the farmers learn the aquatic technology intuitively -- strengthen the construction of aquatic industry standards In order to ensure the food safety of aquatic products, we should vigorously develop the production and processing of pollution-free aquatic products Strengthen the detection of aquatic products, water resources, feed and other aspects, pay attention to product quality certification, so as to meet the requirements of the international market -- cultivate and expand leading enterprises and improve the level of industrial operation Further increase the support for aquatic product processing enterprises, guide leading enterprises to expand the scale, introduce technology, gather talents, develop the fist products needed by the international market, coordinate the connection between leading enterprises, production bases and farmers, vigorously develop the order aquatic product industry, and truly form a community of mutual benefit and risk sharing -- foster large markets and promote the circulation of aquatic products We should pay attention to the publicity and packaging of special new dilute aquatic products, and seriously apply for trademark registration In order to realize the networking of aquatic products in the whole city, efforts should be made to collect and sort out the information of supply and demand Expand the aquatic product broker and marketing team, support the aquatic product service department to get involved in the field of aquatic product circulation, guide them to create markets, and organize the transportation and marketing of various aquatic products We should foster and support the development of aquatic economic cooperation organizations, give full play to the role of professional associations and non-governmental cooperative economic organizations, build a bridge between production and market, improve the degree of organization and economic benefits of aquatic product marketing, so as to create a brand.