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In recent years, under the influence of the epidemic, the acceptance of Chinese medicine in more and more countries has begun to rise
.
Many overseas people are also paying attention to and understanding Chinese medicine.
Affected by this, online consultation and mail order have gradually become a new trend
.
Of course, at the same time, many traditional Chinese medicine products have also seen substantial sales growth in Western countries such as the United Kingdom, the Netherlands, and Hungary
.
For example, the current global sales volume of Lianhua Qingwen Capsules of Yiling Pharmaceutical has exceeded 400 million boxes
.
As of July 2021, Lianhua Qingwen Capsules have also obtained registration approvals or import permits in 24 countries and regions, including Canada, Russia, and Brazil
.
However, it should be noted that although Chinese medicine has the foundation for'going out' and has achieved certain results, there are still many doubts about Chinese medicine at home and abroad
.
Among them, how to ensure the quality of traditional Chinese medicine, formulate unified technical standards and specifications of traditional Chinese medicine, and better protect the intellectual property rights of traditional Chinese medicine has always been a headache for people in the industry
.
In this regard, the industry believes that in order to accelerate the "going out" of Chinese medicine, it needs to start from many aspects
.
First of all, the national level needs to realize that the "going global" of the Chinese medicine industry is not only to spread Chinese culture, but also an important choice for the healthy and sustainable development of the Chinese medicine industry itself.
It needs to be incorporated into the national strategy and provide necessary support
.
It is understood that, in fact, in order to explore the essence of TCM treasure house, give full play to the unique advantages of TCM, promote the modernization of TCM, and promote TCM to the world, China has successively issued the "Thirteenth Five-Year Plan" for the development of TCM in recent years.
"Chinese Medicine "One Belt One Road" Development Plan (2016-2020)", "Opinions on Promoting the Inheritance, Innovation and Development of Traditional Chinese Medicine" and other documents to provide fundamental compliance for the promotion of the high-quality development of Chinese medicine undertakings and industries
.
From the perspective of enterprises, the industry suggests that relevant enterprises need to “improve the layout, optimize products, and establish brands”
.
The first is to formulate overseas development strategies and plans, and strengthen research on overseas markets.
Enterprises with conditions can set up an international department and gradually establish their own sales, service and warehousing organizations overseas to form an overseas business group.
.
Secondly, we must pay attention to patent protection and product registration, as well as overseas product design and development, and existing products need to be optimized or redesigned according to the needs of different overseas markets
.
In addition, it is necessary to promote the overseas marketing of products through cooperation or self-built sales networks, and continuously enhance the trust of overseas consumers in corporate brands through high-quality products and services, and enhance corporate brand awareness
.
In the opinion of analysts, although there are many reasons for restricting the export of Chinese medicine to the sea, the main problem affecting the development of Chinese medicine overseas market is that Chinese medicine has so far lacked a unified scientific standard that can be recognized by Western countries
.
Since there is no breakthrough in invention patents in the field of Chinese medicine in China, and the components and functions of Chinese medicine are difficult to scientifically define as Western medicine, the threshold for Chinese medicine to enter the market is very high in foreign countries
.
And it is also facing some problems in different countries' laws and regulations, cognition of ideas and so on
.
Therefore, in order for Chinese medicine to go global in a true sense, as a manufacturer, it still needs to start from itself and establish a complete and market-recognized technical system and standards to allow Chinese medicine to enter foreign markets in a reasonable and legal manner
.
In short, on the road to the international development of Chinese medicine, relevant companies still have a long way to go
.
.
Many overseas people are also paying attention to and understanding Chinese medicine.
Affected by this, online consultation and mail order have gradually become a new trend
.
Of course, at the same time, many traditional Chinese medicine products have also seen substantial sales growth in Western countries such as the United Kingdom, the Netherlands, and Hungary
.
For example, the current global sales volume of Lianhua Qingwen Capsules of Yiling Pharmaceutical has exceeded 400 million boxes
.
As of July 2021, Lianhua Qingwen Capsules have also obtained registration approvals or import permits in 24 countries and regions, including Canada, Russia, and Brazil
.
However, it should be noted that although Chinese medicine has the foundation for'going out' and has achieved certain results, there are still many doubts about Chinese medicine at home and abroad
.
Among them, how to ensure the quality of traditional Chinese medicine, formulate unified technical standards and specifications of traditional Chinese medicine, and better protect the intellectual property rights of traditional Chinese medicine has always been a headache for people in the industry
.
In this regard, the industry believes that in order to accelerate the "going out" of Chinese medicine, it needs to start from many aspects
.
First of all, the national level needs to realize that the "going global" of the Chinese medicine industry is not only to spread Chinese culture, but also an important choice for the healthy and sustainable development of the Chinese medicine industry itself.
It needs to be incorporated into the national strategy and provide necessary support
.
It is understood that, in fact, in order to explore the essence of TCM treasure house, give full play to the unique advantages of TCM, promote the modernization of TCM, and promote TCM to the world, China has successively issued the "Thirteenth Five-Year Plan" for the development of TCM in recent years.
"Chinese Medicine "One Belt One Road" Development Plan (2016-2020)", "Opinions on Promoting the Inheritance, Innovation and Development of Traditional Chinese Medicine" and other documents to provide fundamental compliance for the promotion of the high-quality development of Chinese medicine undertakings and industries
.
From the perspective of enterprises, the industry suggests that relevant enterprises need to “improve the layout, optimize products, and establish brands”
.
The first is to formulate overseas development strategies and plans, and strengthen research on overseas markets.
Enterprises with conditions can set up an international department and gradually establish their own sales, service and warehousing organizations overseas to form an overseas business group.
.
Secondly, we must pay attention to patent protection and product registration, as well as overseas product design and development, and existing products need to be optimized or redesigned according to the needs of different overseas markets
.
In addition, it is necessary to promote the overseas marketing of products through cooperation or self-built sales networks, and continuously enhance the trust of overseas consumers in corporate brands through high-quality products and services, and enhance corporate brand awareness
.
In the opinion of analysts, although there are many reasons for restricting the export of Chinese medicine to the sea, the main problem affecting the development of Chinese medicine overseas market is that Chinese medicine has so far lacked a unified scientific standard that can be recognized by Western countries
.
Since there is no breakthrough in invention patents in the field of Chinese medicine in China, and the components and functions of Chinese medicine are difficult to scientifically define as Western medicine, the threshold for Chinese medicine to enter the market is very high in foreign countries
.
And it is also facing some problems in different countries' laws and regulations, cognition of ideas and so on
.
Therefore, in order for Chinese medicine to go global in a true sense, as a manufacturer, it still needs to start from itself and establish a complete and market-recognized technical system and standards to allow Chinese medicine to enter foreign markets in a reasonable and legal manner
.
In short, on the road to the international development of Chinese medicine, relevant companies still have a long way to go
.
